Anne Pryor
CPI Twin Cities
anne.pryor@cpitwincities.com
Copyright 2014, Career Partners International, Twin Cities
www.cpi...
2
▶ Track Your Brand
▶ Clarify Your Brand
▶ Determine Your Online Strategy
▶ Reserve Your Name
▶ Build Branded Profiles
▶ ...
98.2% Social Media
97.3% LinkedIn
51.3% Facebook
(17% hires FB)
45.8% Twitter (13%
hires)
 Source: Bullhorn, January ...
 Inappropriate photographs —53%
 Content about drinking or using drugs—44%
 Bad-mouthing —35%
 Poor communication —29%...
1. Google alerts www.google.com/alerts
 Tracks web activity for your name / keywords
1. Tweetbeep www.tweetbeep.com
 Tra...
What does your online presence say about you?
What’s the message you want to communicate?
What happens because of you?
...
Increase Findability & Viewability
Market Yourself
Be Seen as an Expert
Social Networking
Enhance Your Brand
94% of ...
 www.hover.com/reach
 www.godaddy.com
 www.tela.com
8
Copyright 2014, Career Partners International, Twin Cities
www.cp...
9
Copyright 2014, Career Partners International, Twin Cities
www.cpitwincities.com
 Knowledge is power—check out your online
visibility to find out what’s out there.
 Vacuum it up (good luck with that)
...
11
Copyright 2014, Career Partners International, Twin Cities
www.cpitwincities.com
12
Copyright 2014, Career Partners International, Twin Cities
www.cpitwincities.com
13
14
Copyright 2014, Career Partners International, Twin Cities
www.cpitwincities.com
15
Copyright 2013, Career Partners International, Twin Cities
www.cpitwincities.com
16
17
Copyright 2013, Career Partners International, Twin Cities
www.cpitwincities.com
 What does your online presence say about you?
 What’s the message you want to communicate?
 Clarify your brand, choose...
Write down a list of keywords that apply to your
professional brand. 5 minutes.
◦ How do you want to be found? (Titles, i...
20
Copyright 2014, Career Partners International, Twin Cities
www.cpitwincities.com
Raise your credible visibility fast
◦ Where do you want to be found?
◦ Read their blog and start commenting
Twitter your...
22
Copyright 2014, Career Partners International, Twin Cities
www.cpitwincities.com
23
Copyright 2014, Career Partners International, Twin Cities
www.cpitwincities.com
24
Copyright 2014, Career Partners International, Twin Cities
www.cpitwincities.com
25
Copyright 2014, Career Partners International, Twin Cities
www.cpitwincities.com
26
Copyright 2014, Career Partners International, Twin Cities
www.cpitwincities.com
27
Copyright 2014, Career Partners International, Twin Cities
www.cpitwincities.com
28
Copyright 2014, Career Partners International, Twin Cities
www.cpitwincities.com
29
Copyright 2014, Career Partners International, Twin Cities
www.cpitwincities.com
30
Copyright 2014, Career Partners International, Twin Cities
www.cpitwincities.com
31
Copyright 2013, Career Partners International, Twin Cities
www.cpitwincities.com
32
Copyright 2014, Career Partners International, Twin Cities
www.cpitwincities.com
33
Copyright 2014, Career Partners International, Twin Cities
www.cpitwincities.com
34
Copyright 2013, Career Partners International, Twin Cities
www.cpitwincities.com
35
Copyright 2013, Career Partners International, Twin Cities
www.cpitwincities.com
36
37
38
Create QR Code of LinkedIn profile, resume:
http://www.qrstuff.com/
Add: QRReader phone application
Copyright 201r, Car...
 http://www.youtube.com/watch?v=XDohoPavchc
39
Copyright 201r, Career Partners International, Twin Cities
www.cpitwinciti...
40
▶ Assess your online presence: Google, Bing, Yahoo
▶ Clarify your brand message (key words)
▶ Develop branded summaries...
41
Website Password Tip Other
www.Linkedin.com
www.Twitter.com
www.bitly.com
www.doyoubuzz.com
www.brandyourself.com
www.a...
Upcoming SlideShare
Loading in …5
×

June 2014 cpi leveraging your brand online anne pryor june 2014

247 views
188 views

Published on

0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
247
On SlideShare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
7
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

June 2014 cpi leveraging your brand online anne pryor june 2014

  1. 1. Anne Pryor CPI Twin Cities anne.pryor@cpitwincities.com Copyright 2014, Career Partners International, Twin Cities www.cpitwincities.com
  2. 2. 2 ▶ Track Your Brand ▶ Clarify Your Brand ▶ Determine Your Online Strategy ▶ Reserve Your Name ▶ Build Branded Profiles ▶ Create Marketing Communication Plan ▶ Blogs | Comment | Create ▶ Mobile Applications Copyright 2014, Career Partners International, Twin Cities www.cpitwincities.com
  3. 3. 98.2% Social Media 97.3% LinkedIn 51.3% Facebook (17% hires FB) 45.8% Twitter (13% hires)  Source: Bullhorn, January 2013 3 Copyright 2014, Career Partners International, Twin Cities www.cpitwincities.com
  4. 4.  Inappropriate photographs —53%  Content about drinking or using drugs—44%  Bad-mouthing —35%  Poor communication —29%  Made discriminatory comments —26%  Lied — 24%  Shared confidential information —20%  Sent message using an emoticon—14% Source: CareerBuilder 4 Copyright 2014, Career Partners International, Twin Cities www.cpitwincities.com
  5. 5. 1. Google alerts www.google.com/alerts  Tracks web activity for your name / keywords 1. Tweetbeep www.tweetbeep.com  Tracks tweets about you 1. Online ID Calculator www.onlineidcalculator.com  Measures your digital visibility 1. Vizibility www.vizibility.com 1. Tracks your online presence, tips to increase visibility 5 Copyright 2014, Career Partners International, Twin Cities www.cpitwincities.com
  6. 6. What does your online presence say about you? What’s the message you want to communicate? What happens because of you? What are you known for? What are your key words? 6 Copyright 2014, Career Partners International, Twin Cities www.cpitwincities.com
  7. 7. Increase Findability & Viewability Market Yourself Be Seen as an Expert Social Networking Enhance Your Brand 94% of recruiters are using LinkedIn and Google Candidates. 46% have found ‘digital dirt’ and eliminated candidates based on the information.  ExecuNet Study 7 Copyright 2014, Career Partners International, Twin Cities www.cpitwincities.com
  8. 8.  www.hover.com/reach  www.godaddy.com  www.tela.com 8 Copyright 2014, Career Partners International, Twin Cities www.cpitwincities.com
  9. 9. 9 Copyright 2014, Career Partners International, Twin Cities www.cpitwincities.com
  10. 10.  Knowledge is power—check out your online visibility to find out what’s out there.  Vacuum it up (good luck with that)  Sweep it under the rug ◦ Go on a campaign to get it beyond page 3 ◦ LinkedIn activity and YouTube videos are most effective for this! 10 Copyright 2014, Career Partners International, Twin Cities www.cpitwincities.com
  11. 11. 11 Copyright 2014, Career Partners International, Twin Cities www.cpitwincities.com
  12. 12. 12 Copyright 2014, Career Partners International, Twin Cities www.cpitwincities.com
  13. 13. 13
  14. 14. 14 Copyright 2014, Career Partners International, Twin Cities www.cpitwincities.com
  15. 15. 15 Copyright 2013, Career Partners International, Twin Cities www.cpitwincities.com
  16. 16. 16
  17. 17. 17 Copyright 2013, Career Partners International, Twin Cities www.cpitwincities.com
  18. 18.  What does your online presence say about you?  What’s the message you want to communicate?  Clarify your brand, choose keywords  Do the Reach 360 Online Calculator  http://www.onlineidcalculator.com/index.php 18 Copyright 2014, Career Partners International, Twin Cities www.cpitwincities.com
  19. 19. Write down a list of keywords that apply to your professional brand. 5 minutes. ◦ How do you want to be found? (Titles, industries, specialties) ◦ Whom do you want to find you? ◦ What words would they use? Share your keywords. Refine your list. 10 minutes. Incorporate these words into your current tools. 19 Copyright 2014, Career Partners International, Twin Cities www.cpitwincities.com
  20. 20. 20 Copyright 2014, Career Partners International, Twin Cities www.cpitwincities.com
  21. 21. Raise your credible visibility fast ◦ Where do you want to be found? ◦ Read their blog and start commenting Twitter your comments, link to the blog Send a LinkedIn updates, link to the blog Think like and comment as a thought leader, add value, be resourceful 21 Copyright 2013, Career Partners International, Twin Cities www.cpitwincities.com
  22. 22. 22 Copyright 2014, Career Partners International, Twin Cities www.cpitwincities.com
  23. 23. 23 Copyright 2014, Career Partners International, Twin Cities www.cpitwincities.com
  24. 24. 24 Copyright 2014, Career Partners International, Twin Cities www.cpitwincities.com
  25. 25. 25 Copyright 2014, Career Partners International, Twin Cities www.cpitwincities.com
  26. 26. 26 Copyright 2014, Career Partners International, Twin Cities www.cpitwincities.com
  27. 27. 27 Copyright 2014, Career Partners International, Twin Cities www.cpitwincities.com
  28. 28. 28 Copyright 2014, Career Partners International, Twin Cities www.cpitwincities.com
  29. 29. 29 Copyright 2014, Career Partners International, Twin Cities www.cpitwincities.com
  30. 30. 30 Copyright 2014, Career Partners International, Twin Cities www.cpitwincities.com
  31. 31. 31 Copyright 2013, Career Partners International, Twin Cities www.cpitwincities.com
  32. 32. 32 Copyright 2014, Career Partners International, Twin Cities www.cpitwincities.com
  33. 33. 33 Copyright 2014, Career Partners International, Twin Cities www.cpitwincities.com
  34. 34. 34 Copyright 2013, Career Partners International, Twin Cities www.cpitwincities.com
  35. 35. 35 Copyright 2013, Career Partners International, Twin Cities www.cpitwincities.com
  36. 36. 36
  37. 37. 37
  38. 38. 38 Create QR Code of LinkedIn profile, resume: http://www.qrstuff.com/ Add: QRReader phone application Copyright 201r, Career Partners International, Twin Cities www.cpitwincities.com
  39. 39.  http://www.youtube.com/watch?v=XDohoPavchc 39 Copyright 201r, Career Partners International, Twin Cities www.cpitwincities.com
  40. 40. 40 ▶ Assess your online presence: Google, Bing, Yahoo ▶ Clarify your brand message (key words) ▶ Develop branded summaries for select formats ▶ Reserve your Name: Knowem.com, Namechk.com ▶ Get a great photo – in brand ▶ Build LinkedIn profile, edit as needed ▶ Secure Twitter account, link to LinkedIn ▶ Research blogs + comment on blogs | start a blog ▶ Choose online sites to create ▶ Create marketing communication plan ▶ Create content compatible with Mobile Applications Copyright 2014, Career Partners International, Twin Cities www.cpitwincities.com
  41. 41. 41 Website Password Tip Other www.Linkedin.com www.Twitter.com www.bitly.com www.doyoubuzz.com www.brandyourself.com www.about.me www.YouTube.com www.Pinterest.com www.zoominfo.com http://www.qrstuff.com www.vizualize.me www.slideshare.net Copyright 2014, Career Partners International, Twin Cities www.cpitwincities.com

×