June 2014 cpi leveraging your brand online anne pryor june 2014

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ANNE PRYOR, MA

Entertainment & Humor Business

98.2% Social Media
97.3% LinkedIn
51.3% Facebook
(17% hires FB)
45.8% Twitter (13%
hires)
 Source: Bullhorn, January 2013
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Copyright 2014, Career Partners International, Twin Cities
www.cpitwincities.com

 Inappropriate photographs —53%
 Content about drinking or using drugs—44%
 Bad-mouthing —35%
 Poor communication —29%
 Made discriminatory comments —26%
 Lied — 24%
 Shared confidential information —20%
 Sent message using an emoticon—14%
Source: CareerBuilder
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Copyright 2014, Career Partners International, Twin Cities
www.cpitwincities.com

1. Google alerts www.google.com/alerts
 Tracks web activity for your name / keywords
1. Tweetbeep www.tweetbeep.com
 Tracks tweets about you
1. Online ID Calculator www.onlineidcalculator.com
 Measures your digital visibility
1. Vizibility www.vizibility.com
1. Tracks your online presence, tips to increase visibility
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Copyright 2014, Career Partners International, Twin Cities
www.cpitwincities.com

What does your online presence say about you?
What’s the message you want to communicate?
What happens because of you?
What are you known for?
What are your key words?
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Copyright 2014, Career Partners International, Twin Cities
www.cpitwincities.com

 www.hover.com/reach
 www.godaddy.com
 www.tela.com
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Copyright 2014, Career Partners International, Twin Cities
www.cpitwincities.com

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Copyright 2014, Career Partners International, Twin Cities
www.cpitwincities.com

 Knowledge is power—check out your online
visibility to find out what’s out there.
 Vacuum it up (good luck with that)
 Sweep it under the rug
◦ Go on a campaign to get it beyond page 3
◦ LinkedIn activity and YouTube videos are most effective
for this!
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Copyright 2014, Career Partners International, Twin Cities
www.cpitwincities.com

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Copyright 2014, Career Partners International, Twin Cities
www.cpitwincities.com

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Copyright 2014, Career Partners International, Twin Cities
www.cpitwincities.com

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Copyright 2014, Career Partners International, Twin Cities
www.cpitwincities.com

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www.cpitwincities.com

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Copyright 2013, Career Partners International, Twin Cities
www.cpitwincities.com

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Copyright 2014, Career Partners International, Twin Cities
www.cpitwincities.com

Raise your credible visibility fast
◦ Where do you want to be found?
◦ Read their blog and start commenting
Twitter your comments, link to the blog
Send a LinkedIn updates, link to the blog
Think like and comment as a thought leader, add
value, be resourceful
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Copyright 2013, Career Partners International, Twin Cities
www.cpitwincities.com

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Copyright 2014, Career Partners International, Twin Cities
www.cpitwincities.com

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Copyright 2014, Career Partners International, Twin Cities
www.cpitwincities.com

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Copyright 2014, Career Partners International, Twin Cities
www.cpitwincities.com

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Copyright 2014, Career Partners International, Twin Cities
www.cpitwincities.com

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Copyright 2014, Career Partners International, Twin Cities
www.cpitwincities.com

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Copyright 2014, Career Partners International, Twin Cities
www.cpitwincities.com

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Copyright 2014, Career Partners International, Twin Cities
www.cpitwincities.com

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Copyright 2014, Career Partners International, Twin Cities
www.cpitwincities.com

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Copyright 2014, Career Partners International, Twin Cities
www.cpitwincities.com

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Copyright 2013, Career Partners International, Twin Cities
www.cpitwincities.com

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Copyright 2014, Career Partners International, Twin Cities
www.cpitwincities.com

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Copyright 2014, Career Partners International, Twin Cities
www.cpitwincities.com

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Copyright 2013, Career Partners International, Twin Cities
www.cpitwincities.com

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Copyright 2013, Career Partners International, Twin Cities
www.cpitwincities.com

 http://www.youtube.com/watch?v=XDohoPavchc
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Copyright 201r, Career Partners International, Twin Cities
www.cpitwincities.com

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Website Password Tip Other
www.Linkedin.com
www.Twitter.com
www.bitly.com
www.doyoubuzz.com
www.brandyourself.com
www.about.me
www.YouTube.com
www.Pinterest.com
www.zoominfo.com
http://www.qrstuff.com
www.vizualize.me
www.slideshare.net
Copyright 2014, Career Partners International, Twin Cities
www.cpitwincities.com

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