Brands and Fakes is such a brand protection platform service which can easily help you in these situations. Also investigation helps to trace down that whether these cosmetics are domestically produced or being smuggled.

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2. Today, almost all industry sectors are hit by
counterfeiting and piracy globally and India is
in no isolation, rather we find these problems
taking a rapid rise here.
Brand owners put a lot of effort both
financially and physically in order to bring up
their products in mainstream markets and the
worst part is then when they don’t get what
they deserve in terms of profits or in terms of
brand following.

3. One of the major reasons for this is
the fake brands in the market which
leaves these brands unprotected
and for their protection it must be
corroborated with proper evidence
which can be acquired once these
matters are investigated which is
again considered to be a tedious
process. Counterfeiting or piracy
rob the innovators or producers of
their intellectual property rights and
is significantly harmful not only to
the innovators but also to the
consumers. Across seven industry
sectors reviewed in the FICCI
(Federation of Indian Chambers of
Commerce and Industry) report,
2012, the unauthorized goods sales
caused average sales losses to
rights holders of 21.7%.

4. One such sector which is highly affected through fake
brands is cosmetics. Cosmetics are such products
which can’t be avoided in our daily routine and it also
has a direct contact with our skin so it deeply affects
our personality if something goes wrong by using
them. Present world is so much concerned with one’s
looks and personality be it a female or a male, thus
different brands are coming up with the men range
so on and so forth and thus slowly cosmetics have
not only become a woman’s best friend but also a
man’s partner in this tough environment but we keep
on hearing complaints on fake brands by the
consumers of these cosmetics.

5. When we go to the markets we
hear loads of things like
“madam please take this, it’s
real or “we purchase in bulk
due to which our price is lower
than the market price” these
lines are just the tactics to
make you purchase the fake
brands which contains many
harmful ingredients or
compounds including
synthetically produced
elements, ingredients and
compounds which can leave a
very bad impact on the skin.

6. India, in the last quarter of
2004 was tallied the
highest number of
counterfeit perfumes and
cosmetics worldwide,
according to Gieschen
Consultancy’s
counterfeit-intelligence
analysts and I am not
sure for the present but
the complaints haven’t
reduced which gives an
impression that it’s still
on rise.

7. To have a complaint it’s essential to spot a fake cosmetic brand and which
can be done by
Knowing your brands in a very good manner which means that know the
label of your brands properly. Sometimes it’s just little changes here and
there and then the fake brand is ready for sale!!! So always check the
label thoroughly.
Buying the products from authorized dealer or retailers and always look
for a barcode on the products but beware fake brands come up with
fake barcodes, so in order to combat that there are many free barcode
scanner apps in the smart phones that can be used and if u don’t have
that option then it will be safe to buy it from authorized dealers or
retailers.
Also the packaging play a very important role as the real brands have a
higher quality packaging and if you feel any kind of low quality
packaging you can either not buy it or you can file complaints for the
same.

8. It’s not at all necessary that only consumers
can be affected due to these fake brands,
even other sections like the brand owners
who are at higher risk than the consumers as
they have their reputation attached to their
brand names which will ruin up if consumers
frequently have complaints then they can
seek help from a brand protection
investigator service in India and Brands and
Fakes is one of the most popular such service
provider.

9. Through sharing equal responsibilities by
both consumers and brand owners or dealers
against these fake products or cosmetics,
both can avail benefits and when there is easy
availability of brand protection services in
India through one of the most efficient
service provider “Brands and Fakes” then
there’s no point wasting time and money on
fake products.

10. Through sharing equal responsibilities by
both consumers and brand owners or dealers
against these fake products or cosmetics,
both can avail benefits and when there is easy
availability of brand protection services in
India through one of the most efficient
service provider “Brands and Fakes” then
there’s no point wasting time and money on
fake products.