A Slide deck from a recent workshop I did for final year students of De Paul Institute of Management, Angamaly, Kerala. The 2.5 hour session was conducted on request of the institute's Marketing Club named 'Marketrics'

1. Use of Social Media for
Personal Branding
Marketrics
De Paul School of Management
9 Nov 2015
Anish Aravind – Principal Consultant SS ConsulDng

2. AGENDA
1. Context se0ng and why of social
media
2. Scope - video
3. Strategies for FB, TwiGer and
LinkedIn
4. A Peep into future
5. QuesPons / ClarificaPons

3. First - A wake up call J

4. Digital MarkePng
• Digital markeDng is an umbrella term for the
targeted, measurable, and interacPve
markeDng of products or services using digital
technologies to reach and convert leads into
customers.The key objecPve is to promote
brands, build preference and increase sales
through various digital markeDng techniques.
Source
h"ps://en.wikipedia.org/wiki/Digital_marke+ng

5. Why of Social Media
• hGp://www.internetlivestats.com/ - What is
happening on the Internet as we speak
• DigiPzaPon is inevitable – Mobile is key driver
now
• For your Digital DesPnaPon, take the #Social
Train (Quote from TechHR15)

8. Scope of Social Media
• Video
hGps://www.youtube.com/watch?
v=KzcQzM8CgIc

9. How to of #Digital MarkePng
• Personal Branding – Evaluate your presence
on the internet
• Integrate Social media presence to improve
the ‘Pull’ factor
• DM Technique – Growth Hacking
Crowdsourcing (TwiGer, Quora, FB etc)
Key Resource to Master – CONTENT

10. Facebook
• Profile and Page
• Power of Network
• Power of VisualizaPon
• Opportunity to showcase and pull

11. TwiGer
• Power of MicroBlogging –
refinement of thoughts
• Follow ‘anyone’
• Niche medium
• Create Lists
• Observe – use AnalyPcs

12. Linkedin
Imagine as a Tool for ‘Planned Serendipity’
• Profile
• Your USP’s – experPse and PoV
• Status updates
• Comments
• Posts

13. Not so distant Future…
• Internet of Things / Everything
• Machine learning
• Augmented Reality
• Star wars ?

14. A suggested Path…
• Connect to Digital: Self paced courses /
MOOC’s on trends (Edx, Coursera, Khan
Academy)
• Peer and Community based learning
• Volunteer for special interest groups
(Startups, Hobby Clubs, Online communiPes)
• Share your learning – to get deeper

15. Happy to connect
Email: Anish@ssconsult.in /
aravind.anish@gmail.com
TwiGer: @anisharavind
GPlus: aravind.anish
Facebook: www.facebook.com/anish.aravind
Linkedin: anisharavind
Whatsapp: +91-9995868883

16. References
• Internet - www
• TEDx talks
• hGp://www.forbes.com/sites/williamarruda/
2014/06/10/why-linkedin-is-the-only-
personal-branding-resource-you-need/