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SEO for international multilingual projects

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How to face a multicountry, multilanguage SEO project, Some facts, cultural aspects to take into account, technical issues, content optimization in different languages, link building and web analytics ...

How to face a multicountry, multilanguage SEO project, Some facts, cultural aspects to take into account, technical issues, content optimization in different languages, link building and web analytics for international web projects.

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  • uflorian Florian Ughetto Very complete presentation ! A pleasure to read such a good content ! 6 months ago
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  • anilopez Ani Lopez, Data analysis & Visualization, Senior SEO Strategist @richardfalconer I guess you are referring to the information here https://sites.google.com/site/webmasterhelpforum/en/faq-internationalisation This is very basic guidelines, as usual from Google, and it does not mean you can try and test other techniques. Since when SEO is just doing word by word what they say? Specially when what they say is ambiguous. 7 months ago
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  • anilopez Ani Lopez, Data analysis & Visualization, Senior SEO Strategist @richardfalconer you don't have to worry for disagree. Can you point for the benefit of all us here where Google, Bing, Yandex, Baidu or any other list the specific signals they pay attention to? Can we be sure absolutely all signals are listed there? In any case what I preach is based on practice and till now I've got pretty good results even you don't like them but again, fell free to disagree, run your own tests and share with us the results. 7 months ago
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  • richardfalconer Richard Falconer at LBi @anilopez With all due respect, I have to disagree with all of that. There are specific signals search engines look at with regards to geographic targeting. Google and Bing are quite open about what they use and neither splitting sitemaps or xml:lang are mentioned by either search engine. They both sound like reasonable factors but sorry, neither are used. Having a 302 redirect on your root URL isn't a good idea either. 7 months ago
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  • anilopez Ani Lopez, Data analysis & Visualization, Senior SEO Strategist Hi Richard, thanks for your comments 1. 'Submitting XML Sitemaps at country/directory level doesn't have any effect for geographic targeting' Whatever helps Search engines to understand better what content you wnat to promote by country/language helps. 2. 'xml:lang' I´m not saying it is a decisive factor, Search engines get pretty good the language of a page but it is a question of coherence 3. 'country/language autodetection can cause all sorts of problems from an SEO point of view' If you do it wrong I agree with you. If done right it is fantastic my friend. The problem here is many people has no idea on how to do it properly. Google does not recommend stop using it, they recommend to use it right for ovbius reasons 7 months ago
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  • richardfalconer Richard Falconer at LBi Great deck but there are a number of problems. P27 - Submitting XML Sitemaps at country/directory level doesn't have any effect for geographic targeting. P30 xml:lang is not used by any search engine that I know of. Google ignores all markup for this purpose but Bing uses content-language meta as its priority (far from useless), followed by html lang then title lang. P31 country/language autodetection can cause all sorts of problems from an SEO point of view. Google recommends not using it (despite doing so themselves ;-) Thanks, Richard 7 months ago
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  • pelier pelier Clear and illustrated !
    thanks     1 year ago
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  • tiresidedown tiresidedown Fantastic presentation. One question - for the same content on a gTLD and ccTLD, is there any reason for Canonical tags to be used to the gTLD? I am finding conflicting information on this. Thanks! 1 year ago
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  • joanstewart1 Joan Stewart, SoLoMo-KZN Implementation at BlogBizBuzz Hi Ani,

    Thank you for a wonderful slide show this really explained the set-up clearly. Some definite food for thought on how to structure multicountry / multlanguage.

    I have used Global Translator for some time and have been searching for answers on duplicate meta descriptions coming from the translator plugin as well as duplicate title tags, some clarity has been found here, but still need to clean up the problems.     2 years ago
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  • carralon David Carralon, Search Marketing Manager at British Council great preso, very informative, good points covered 2 years ago
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