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Here Comes the Sun
The Tipping Point

Rate per kWh

Utility Retail 
Electricity Price

Solar Retail 
Electricity Price

Time
A Brief History
• European-led 2007-2008 boom became a
Chinese overcapacity-driven bust
• >65 companies went bankrupt including
Suntech and Solyndra
• Polysilicon prices collapsed from $450/kg
to $20/kg – down 96%
• Industry tainted
Module Prices Decline 80% in
Five Years
Cost of Solar vs. Hydrocarbons

Source: Thinkprogress.org
Solar Industry Recovery
•
•
•
•

Grid Parity in Many States & Countries
Net Metering
Conversion Efficiency Increasing
Pricing Stabilized; Excess Supply
Reduced
• Anti-dumping Resolved in Europe and US
• Improved Solar Company Balance Sheets
Module Prices & Gross Margins

Source: NPD Solarbuzz
Global Demand Rising
Europe
• High electricity price drives demand
• Demand driven by unsubsidized market
• Germany: Unsubsidized solar today is
cheaper than grid electricity
• Installation rate in Spain has been so high
that tax has been implemented
China
• Largest global solar market opportunity
• 20% growth in 2014
• Pollution in Beijing: 10x World Health
Organization recommended maximum
China
• Target: 35 GW by 2015
- Potential for 200 GW by 2020
• Policies:
- August 2013: NDRC introduced subsidies
for solar power plants
- October 2013: 50% immediate refund for
solar VAT, VAT declines from 17% to 8.5%
- Current feed-in tariff is fully funded
through tax
Japan
• Power constrained island is the 2nd largest
market opportunity
• Need for diversified generation following
Fukushima disaster
• All nuclear power to be phased out
• 2012: Solar subsidy of US $0.39/Kwh
Middle East/Africa
• Saudi Arabia: Installing 6 GW of solar
capacity by 2020; likely to be exceeded
- To install 16 GW by 2032
• Dubai: Target 5% of energy from solar by
2030
• Qatar: Goal is 20% of energy from
renewables by 2024
• South Africa: 20 year feed-in tariff
Brazil
• Large dependence on hydro creates
drought risk
• December 2013 A-5 Auction: 3.6 GW of
PV
• 2016 project completion required
Chile
• At grid parity today with no incentives
• Most electricity growth is tied to new mine
activity, particularly in copper
• September 2013: New renewable energy
standard requiring utilities to get 20% of
their energy from renewables
Shell Year 2100 Forecast
The United States
• 30% Investment Tax Credit
• 5 year accelerated depreciation recovery
of net asset costs
• State “up-front” rebates
• Time-of-use rates = higher daylight rates
encourage PV
• Renewable Portfolio Standards in 29
states
The United States
Average Retail Price of Electricity to End Use Customer
CAGR 3.1%
10.50
10.00
9.50
9.00
8.50
8.00
7.50
7.00
2003

2004

2005

2006

2007

2008

2009

2010

Average Retail Price of Electricity to End Use Customer

Source: EIA

2011

2012

2013
Financial Innovation
• Tax equity financing: U.S. Bancorp,
Goldman Sachs, Google
• Project finance lending
• Leasing
• Securitization
• Yield Co’s
• Bank loans
SolarCity
•
•
•
•
•

$3.8b market cap
Average volume 7m shares
Shares outstanding 88m
Float 34m
27% of float is short
• First mover advantage in 1% solar
penetrated market in the US
• Business model: Instead of buying,
customers lease equipment
• Customers lock in cheap electricity at no
upfront cost
• LT contract provides a hedge to the
customer against future price increases for
utility electricity
• Structure long term leases
• Create 20 year cash flow stream
• Constant CF reinvestment into new
streams
• First mover advantage in solar
securitization
• Barrier to entry: Scale needed for
securitization
• Scale allows economies in equipment
purchasing
• Equipment agnostic = can continually
source optimal technology
• Strong brand name an asset in retail
market
Valuation
Year

2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 2023

CF
Y/Y Grth
PV

(57) 200
(57) 189

300 510 408 449 494 538 587 628 672
50% 70% -20% 10% 10% 9% 9% 7% 7%
267 428 323 335 348 358 368 371 375

Stream 1
20 Year Contract Discount Rate

Stream 1 PV
Stream 2 PV
Total PV
Shares
Target
Today's Price
Upside

7,138
780
7,917
99
$ 79.97
$ 50.00
60%

6%

2034

2035

2036

2037

2038

2039

2040

2041

1,238 1,263 1,288 1,314 1,340 1,367 1,394 1,422
2%
2%
2%
2%
2%
2%
2%
2%
115
104
95
87
79
72
65
60

Stream 2
10 Year Contract Renewal Discount Rate

DCF Assumptions:
No terminal value
Acceleration into ITC step-down in 2017

12%
Future
• International expansion
• REIT or MLP structures possible
• Lower cost of capital will drive penetration
further
• Hidden potential: Investment in battery
storage can revolutionize industry and grid
dependence
Axel Solar Presentation

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Axel Solar Presentation

  • 3. A Brief History • European-led 2007-2008 boom became a Chinese overcapacity-driven bust • >65 companies went bankrupt including Suntech and Solyndra • Polysilicon prices collapsed from $450/kg to $20/kg – down 96% • Industry tainted
  • 4. Module Prices Decline 80% in Five Years
  • 5. Cost of Solar vs. Hydrocarbons Source: Thinkprogress.org
  • 6. Solar Industry Recovery • • • • Grid Parity in Many States & Countries Net Metering Conversion Efficiency Increasing Pricing Stabilized; Excess Supply Reduced • Anti-dumping Resolved in Europe and US • Improved Solar Company Balance Sheets
  • 7. Module Prices & Gross Margins Source: NPD Solarbuzz
  • 9. Europe • High electricity price drives demand • Demand driven by unsubsidized market • Germany: Unsubsidized solar today is cheaper than grid electricity • Installation rate in Spain has been so high that tax has been implemented
  • 10. China • Largest global solar market opportunity • 20% growth in 2014 • Pollution in Beijing: 10x World Health Organization recommended maximum
  • 11. China • Target: 35 GW by 2015 - Potential for 200 GW by 2020 • Policies: - August 2013: NDRC introduced subsidies for solar power plants - October 2013: 50% immediate refund for solar VAT, VAT declines from 17% to 8.5% - Current feed-in tariff is fully funded through tax
  • 12. Japan • Power constrained island is the 2nd largest market opportunity • Need for diversified generation following Fukushima disaster • All nuclear power to be phased out • 2012: Solar subsidy of US $0.39/Kwh
  • 13. Middle East/Africa • Saudi Arabia: Installing 6 GW of solar capacity by 2020; likely to be exceeded - To install 16 GW by 2032 • Dubai: Target 5% of energy from solar by 2030 • Qatar: Goal is 20% of energy from renewables by 2024 • South Africa: 20 year feed-in tariff
  • 14. Brazil • Large dependence on hydro creates drought risk • December 2013 A-5 Auction: 3.6 GW of PV • 2016 project completion required
  • 15. Chile • At grid parity today with no incentives • Most electricity growth is tied to new mine activity, particularly in copper • September 2013: New renewable energy standard requiring utilities to get 20% of their energy from renewables
  • 16. Shell Year 2100 Forecast
  • 17. The United States • 30% Investment Tax Credit • 5 year accelerated depreciation recovery of net asset costs • State “up-front” rebates • Time-of-use rates = higher daylight rates encourage PV • Renewable Portfolio Standards in 29 states
  • 18. The United States Average Retail Price of Electricity to End Use Customer CAGR 3.1% 10.50 10.00 9.50 9.00 8.50 8.00 7.50 7.00 2003 2004 2005 2006 2007 2008 2009 2010 Average Retail Price of Electricity to End Use Customer Source: EIA 2011 2012 2013
  • 19. Financial Innovation • Tax equity financing: U.S. Bancorp, Goldman Sachs, Google • Project finance lending • Leasing • Securitization • Yield Co’s • Bank loans
  • 20. SolarCity • • • • • $3.8b market cap Average volume 7m shares Shares outstanding 88m Float 34m 27% of float is short
  • 21. • First mover advantage in 1% solar penetrated market in the US • Business model: Instead of buying, customers lease equipment • Customers lock in cheap electricity at no upfront cost • LT contract provides a hedge to the customer against future price increases for utility electricity
  • 22. • Structure long term leases • Create 20 year cash flow stream • Constant CF reinvestment into new streams • First mover advantage in solar securitization • Barrier to entry: Scale needed for securitization
  • 23. • Scale allows economies in equipment purchasing • Equipment agnostic = can continually source optimal technology • Strong brand name an asset in retail market
  • 24. Valuation Year 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 CF Y/Y Grth PV (57) 200 (57) 189 300 510 408 449 494 538 587 628 672 50% 70% -20% 10% 10% 9% 9% 7% 7% 267 428 323 335 348 358 368 371 375 Stream 1 20 Year Contract Discount Rate Stream 1 PV Stream 2 PV Total PV Shares Target Today's Price Upside 7,138 780 7,917 99 $ 79.97 $ 50.00 60% 6% 2034 2035 2036 2037 2038 2039 2040 2041 1,238 1,263 1,288 1,314 1,340 1,367 1,394 1,422 2% 2% 2% 2% 2% 2% 2% 2% 115 104 95 87 79 72 65 60 Stream 2 10 Year Contract Renewal Discount Rate DCF Assumptions: No terminal value Acceleration into ITC step-down in 2017 12%
  • 25. Future • International expansion • REIT or MLP structures possible • Lower cost of capital will drive penetration further • Hidden potential: Investment in battery storage can revolutionize industry and grid dependence