Marketing A Non Profit To A College Student

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This workshop will briefly show marketing opportunities that community partners can hone in on to promote their volunteer opportunities on campuses.

This workshop will briefly show marketing opportunities that community partners can hone in on to promote their volunteer opportunities on campuses.

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  • Need the Experience College students know that they need some sort of experience behind them to attain any sort of job in the future, and now-a-days, to get an internship. Volunteer work and community service is a lot of times the best way for them to do that. When trying to market to college students, it is not bad to say to them that the volunteer opportunity will provide them with real-world work experience that they can take with them in the future. Resume Going along with the need for experience, volunteer work also goes well on a resume. It suggests that the person is a team player and does things for a cause, and not for personal gain, even though that may be why they are doing it. Willing to work for FREE Many college students do not earn a great salary, so the prospect of them working for free is not as big a stretch to them as it would be for someone that has had their hands on money after working a long days work. Radicals College students are also radicals. Most grab on to the idea of social change very well, much better than most adults. Generally speaking, their hearts are still filled with optimism, hope, naiveté if you will, and truly still believe that this world can be a better place. I still believe that is true, and because my heart is passionate about service, I probably will always!

Transcript

  • 1. Simple Tips to Effectively Engage a Student to Contact YOU Marketing a Non-Profit to a College Student By: Angelyn Alicea Bonner Senior Intern
  • 2. Overview
    • Behind the Volunteer: Getting to Know Your Target Market
    • Methods to Market: Getting the Message to the Students
    Marketing to a College Student
  • 3. Behind the Volunteer
    • Getting to Know Your Target Market
    Marketing to a College Student
  • 4. Why PEOPLE volunteer…
    • Achievement
    • Recognition
    • Personal Growth
    • Giving Something Back
    • Brining about Social Change
    • Family Ties
    • Feelings of Belonging
    Marketing to a College Student http://www.nald.ca/fulltext/heritage/ComPartnE/pdfdocs/Whypeopl.PDF
  • 5. Marketing to a College Student "Those who criticize this generation forget who raised it.” – Anonymous
  • 6. Why PEOPLE DON’T volunteer…
    • Disorganized management
    • Lack of board support
    • Staff indifference
    • Limited training and orientation
    • Lack of contact and support
    • Wrong assignment
    • Perks that are withdrawn
    • Insufficient funding
    Marketing to a College Student http://www.nald.ca/fulltext/heritage/ComPartnE/pdfdocs/Whypeopl.PDF
  • 7. Why a College Student?
    • Need the Experience
    • Resume
    • Willing to work for FREE
    • Radicals
    • They are the future!!!
    Marketing to a College Student
  • 8. Marketing to a College Student
  • 9. Methods to Market
    • Getting the Message to the Students
    Marketing to a College Student
    • Flyers
    • Social Networking
    • School Service Initiatives
  • 10. FLYERS Marketing to a College Student
  • 11. Flyers…What makes them effective?
    • K.I.S.S. – “Keep it simple stupid”
    • White Space
    • Pointing Device and Eye Movement
    • Attractive Flyers
    Marketing to a College Student
  • 12. Flyers…What makes them effective?
    • K.I.S.S. – “Keep it simple stupid”
    • White Space
    • Pointing Device and Eye Movement
    • Attractive Flyers
    Marketing to a College Student
  • 13. Flyers…What makes them effective?
    • K.I.S.S.- “Keep it simple stupid”
    • Maximum 3 Fonts
    • No Curvy , hard-to-read fonts
    • Easy-to-understand pictures
    • Short Messages : Enough for the person to be able to glance at and see what it is that you are talking about without spending 5 minutes reading a paragraph that you could have said in two words.
    Marketing to a College Student
  • 14. Marketing to a College Student
  • 15. Flyers…What makes them effective?
    • K.I.S.S. – “Keep it simple stupid”
    • White Space
    • Pointing Device and Eye Movement
    • Attractive Flyers
    Marketing to a College Student
  • 16. Flyers…What makes them effective?
    • White Space: the empty spaces in a design
    • Not always white
    • RULE: All of the space in a flyer does not need to be taken up by content.
    Marketing to a College Student
  • 17. Marketing to a College Student
  • 18. Marketing to a College Student
  • 19. Flyers…What makes them effective?
    • K.I.S.S. – “Keep it simple stupid”
    • White Space
    • Pointing Device and Eye Movement
    • Attractive Flyers
    Marketing to a College Student
  • 20. Flyers…What makes them effective?
    • Gutenberg Diagonal
    • Eye Movement
    • Pointing Devices
    Marketing to a College Student
  • 21. Marketing to a College Student
  • 22. Marketing to a College Student
  • 23. Marketing to a College Student http://www.llrailings.com/scrapbook/Iron%20Flyer.jpg
  • 24. Flyers…What makes them effective?
    • K.I.S.S. – “Keep it simple stupid”
    • White Space
    • Pointing Device and Eye Movement
    • Attractive Flyers
    Marketing to a College Student
  • 25. Flyers…What makes them effective?
    • Colored Paper
    • Textured Paper
    • Placement on “Hot-Spots”
    • Be Innovative and Different
    Marketing to a College Student
  • 26. Marketing to a College Student
  • 27. Marketing to a College Student
  • 28. Marketing to a College Student
  • 29. Marketing to a College Student
  • 30. Marketing to a College Student
  • 31. Marketing to a College Student
  • 32.  
  • 33. Marketing to a College Student Rave Party Friday, June 5th, 2009 Rinker Field House 10:00pm-1:00am BRING YOUR WHITE SHIRT, HIGHLIGHTERS, AND DANCE MOVES!!
  • 34. Ad Activity: What does this ad do well? Marketing to a College Student
  • 35. Marketing to a College Student
  • 36. Social Networking Marketing to a College Student
  • 37. Marketing to a College Student
  • 38. School Service Initiatives Marketing to a College Student
  • 39. AT STETSON…
    • Center for Service Learning
    • Greenfeather
    • ITS
    • Volunteer Fair
    • Bonner
    Marketing to a College Student
  • 40. QUESTIONS?! Marketing to a College Student