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Simple Tips to Effectively Engage  a Student to Contact YOU Marketing a Non-Profit to a College Student By: Angelyn Alicea...
Overview <ul><li>Behind the Volunteer: Getting to Know Your Target Market </li></ul><ul><li>Methods to Market: Getting the...
Behind the Volunteer <ul><li>Getting to Know Your Target Market </li></ul>Marketing to a College Student
Why PEOPLE volunteer… <ul><li>Achievement  </li></ul><ul><li>Recognition </li></ul><ul><li>Personal Growth </li></ul><ul><...
Marketing to a College Student &quot;Those who criticize this generation forget who raised it.”  –  Anonymous
Why PEOPLE  DON’T  volunteer… <ul><li>Disorganized management </li></ul><ul><li>Lack of board support </li></ul><ul><li>St...
Why a College Student? <ul><li>Need the Experience </li></ul><ul><li>Resume </li></ul><ul><li>Willing to work for FREE </l...
Marketing to a College Student
Methods to Market <ul><li>Getting the Message to the Students </li></ul>Marketing to a College Student <ul><li>Flyers </li...
FLYERS Marketing to a College Student
Flyers…What makes them effective? <ul><li>K.I.S.S. – “Keep it simple stupid” </li></ul><ul><li>White Space </li></ul><ul><...
Flyers…What makes them effective? <ul><li>K.I.S.S. – “Keep it simple stupid” </li></ul><ul><li>White Space </li></ul><ul><...
Flyers…What makes them effective? <ul><li>K.I.S.S.- “Keep it simple stupid”  </li></ul><ul><li>Maximum 3 Fonts </li></ul><...
Marketing to a College Student
Flyers…What makes them effective? <ul><li>K.I.S.S. – “Keep it simple stupid” </li></ul><ul><li>White Space </li></ul><ul><...
Flyers…What makes them effective? <ul><li>White Space: the empty spaces in a design </li></ul><ul><li>Not always white </l...
Marketing to a College Student
Marketing to a College Student
Flyers…What makes them effective? <ul><li>K.I.S.S. – “Keep it simple stupid” </li></ul><ul><li>White Space </li></ul><ul><...
Flyers…What makes them effective? <ul><li>Gutenberg Diagonal </li></ul><ul><li>Eye Movement </li></ul><ul><li>Pointing Dev...
Marketing to a College Student
Marketing to a College Student
Marketing to a College Student http://www.llrailings.com/scrapbook/Iron%20Flyer.jpg
Flyers…What makes them effective? <ul><li>K.I.S.S. – “Keep it simple stupid” </li></ul><ul><li>White Space </li></ul><ul><...
Flyers…What makes them effective? <ul><li>Colored Paper </li></ul><ul><li>Textured Paper </li></ul><ul><li>Placement on “H...
Marketing to a College Student
Marketing to a College Student
Marketing to a College Student
Marketing to a College Student
Marketing to a College Student
Marketing to a College Student
 
Marketing to a College Student Rave Party Friday, June 5th, 2009 Rinker Field House 10:00pm-1:00am BRING YOUR WHITE SHIRT,...
Ad Activity: What does this ad do well? Marketing to a College Student
Marketing to a College Student
Social Networking Marketing to a College Student
Marketing to a College Student
School Service Initiatives Marketing to a College Student
AT STETSON… <ul><li>Center for Service Learning </li></ul><ul><li>Greenfeather </li></ul><ul><li>ITS </li></ul><ul><li>Vol...
QUESTIONS?! Marketing to a College Student
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Marketing A Non Profit To A College Student

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This workshop will briefly show marketing opportunities that community partners can hone in on to promote their volunteer opportunities on campuses.

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  • Need the Experience College students know that they need some sort of experience behind them to attain any sort of job in the future, and now-a-days, to get an internship. Volunteer work and community service is a lot of times the best way for them to do that. When trying to market to college students, it is not bad to say to them that the volunteer opportunity will provide them with real-world work experience that they can take with them in the future. Resume Going along with the need for experience, volunteer work also goes well on a resume. It suggests that the person is a team player and does things for a cause, and not for personal gain, even though that may be why they are doing it. Willing to work for FREE Many college students do not earn a great salary, so the prospect of them working for free is not as big a stretch to them as it would be for someone that has had their hands on money after working a long days work. Radicals College students are also radicals. Most grab on to the idea of social change very well, much better than most adults. Generally speaking, their hearts are still filled with optimism, hope, naiveté if you will, and truly still believe that this world can be a better place. I still believe that is true, and because my heart is passionate about service, I probably will always!
  • Transcript of "Marketing A Non Profit To A College Student"

    1. 1. Simple Tips to Effectively Engage a Student to Contact YOU Marketing a Non-Profit to a College Student By: Angelyn Alicea Bonner Senior Intern
    2. 2. Overview <ul><li>Behind the Volunteer: Getting to Know Your Target Market </li></ul><ul><li>Methods to Market: Getting the Message to the Students </li></ul>Marketing to a College Student
    3. 3. Behind the Volunteer <ul><li>Getting to Know Your Target Market </li></ul>Marketing to a College Student
    4. 4. Why PEOPLE volunteer… <ul><li>Achievement </li></ul><ul><li>Recognition </li></ul><ul><li>Personal Growth </li></ul><ul><li>Giving Something Back </li></ul><ul><li>Brining about Social Change </li></ul><ul><li>Family Ties </li></ul><ul><li>Feelings of Belonging </li></ul>Marketing to a College Student http://www.nald.ca/fulltext/heritage/ComPartnE/pdfdocs/Whypeopl.PDF
    5. 5. Marketing to a College Student &quot;Those who criticize this generation forget who raised it.” – Anonymous
    6. 6. Why PEOPLE DON’T volunteer… <ul><li>Disorganized management </li></ul><ul><li>Lack of board support </li></ul><ul><li>Staff indifference </li></ul><ul><li>Limited training and orientation </li></ul><ul><li>Lack of contact and support </li></ul><ul><li>Wrong assignment </li></ul><ul><li>Perks that are withdrawn </li></ul><ul><li>Insufficient funding </li></ul>Marketing to a College Student http://www.nald.ca/fulltext/heritage/ComPartnE/pdfdocs/Whypeopl.PDF
    7. 7. Why a College Student? <ul><li>Need the Experience </li></ul><ul><li>Resume </li></ul><ul><li>Willing to work for FREE </li></ul><ul><li>Radicals </li></ul><ul><li>They are the future!!! </li></ul>Marketing to a College Student
    8. 8. Marketing to a College Student
    9. 9. Methods to Market <ul><li>Getting the Message to the Students </li></ul>Marketing to a College Student <ul><li>Flyers </li></ul><ul><li>Social Networking </li></ul><ul><li>School Service Initiatives </li></ul>
    10. 10. FLYERS Marketing to a College Student
    11. 11. Flyers…What makes them effective? <ul><li>K.I.S.S. – “Keep it simple stupid” </li></ul><ul><li>White Space </li></ul><ul><li>Pointing Device and Eye Movement </li></ul><ul><li>Attractive Flyers </li></ul>Marketing to a College Student
    12. 12. Flyers…What makes them effective? <ul><li>K.I.S.S. – “Keep it simple stupid” </li></ul><ul><li>White Space </li></ul><ul><li>Pointing Device and Eye Movement </li></ul><ul><li>Attractive Flyers </li></ul>Marketing to a College Student
    13. 13. Flyers…What makes them effective? <ul><li>K.I.S.S.- “Keep it simple stupid” </li></ul><ul><li>Maximum 3 Fonts </li></ul><ul><li>No Curvy , hard-to-read fonts </li></ul><ul><li>Easy-to-understand pictures </li></ul><ul><li>Short Messages : Enough for the person to be able to glance at and see what it is that you are talking about without spending 5 minutes reading a paragraph that you could have said in two words. </li></ul>Marketing to a College Student
    14. 14. Marketing to a College Student
    15. 15. Flyers…What makes them effective? <ul><li>K.I.S.S. – “Keep it simple stupid” </li></ul><ul><li>White Space </li></ul><ul><li>Pointing Device and Eye Movement </li></ul><ul><li>Attractive Flyers </li></ul>Marketing to a College Student
    16. 16. Flyers…What makes them effective? <ul><li>White Space: the empty spaces in a design </li></ul><ul><li>Not always white </li></ul><ul><li>RULE: All of the space in a flyer does not need to be taken up by content. </li></ul>Marketing to a College Student
    17. 17. Marketing to a College Student
    18. 18. Marketing to a College Student
    19. 19. Flyers…What makes them effective? <ul><li>K.I.S.S. – “Keep it simple stupid” </li></ul><ul><li>White Space </li></ul><ul><li>Pointing Device and Eye Movement </li></ul><ul><li>Attractive Flyers </li></ul>Marketing to a College Student
    20. 20. Flyers…What makes them effective? <ul><li>Gutenberg Diagonal </li></ul><ul><li>Eye Movement </li></ul><ul><li>Pointing Devices </li></ul>Marketing to a College Student
    21. 21. Marketing to a College Student
    22. 22. Marketing to a College Student
    23. 23. Marketing to a College Student http://www.llrailings.com/scrapbook/Iron%20Flyer.jpg
    24. 24. Flyers…What makes them effective? <ul><li>K.I.S.S. – “Keep it simple stupid” </li></ul><ul><li>White Space </li></ul><ul><li>Pointing Device and Eye Movement </li></ul><ul><li>Attractive Flyers </li></ul>Marketing to a College Student
    25. 25. Flyers…What makes them effective? <ul><li>Colored Paper </li></ul><ul><li>Textured Paper </li></ul><ul><li>Placement on “Hot-Spots” </li></ul><ul><li>Be Innovative and Different </li></ul>Marketing to a College Student
    26. 26. Marketing to a College Student
    27. 27. Marketing to a College Student
    28. 28. Marketing to a College Student
    29. 29. Marketing to a College Student
    30. 30. Marketing to a College Student
    31. 31. Marketing to a College Student
    32. 33. Marketing to a College Student Rave Party Friday, June 5th, 2009 Rinker Field House 10:00pm-1:00am BRING YOUR WHITE SHIRT, HIGHLIGHTERS, AND DANCE MOVES!!
    33. 34. Ad Activity: What does this ad do well? Marketing to a College Student
    34. 35. Marketing to a College Student
    35. 36. Social Networking Marketing to a College Student
    36. 37. Marketing to a College Student
    37. 38. School Service Initiatives Marketing to a College Student
    38. 39. AT STETSON… <ul><li>Center for Service Learning </li></ul><ul><li>Greenfeather </li></ul><ul><li>ITS </li></ul><ul><li>Volunteer Fair </li></ul><ul><li>Bonner </li></ul>Marketing to a College Student
    39. 40. QUESTIONS?! Marketing to a College Student
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