Simple Tips to Effectively Engage a Student to Contact YOU Marketing a Non-Profit to a College Student By: Angelyn Alicea Bonner Senior Intern

Overview Behind the Volunteer: Getting to Know Your Target Market Methods to Market: Getting the Message to the Students Marketing to a College Student

Behind the Volunteer: Getting to Know Your Target Market

Methods to Market: Getting the Message to the Students

Behind the Volunteer Getting to Know Your Target Market Marketing to a College Student

Getting to Know Your Target Market

Why PEOPLE volunteer… Achievement Recognition Personal Growth Giving Something Back Brining about Social Change Family Ties Feelings of Belonging Marketing to a College Student http://www.nald.ca/fulltext/heritage/ComPartnE/pdfdocs/Whypeopl.PDF

Achievement

Recognition

Personal Growth

Giving Something Back

Brining about Social Change

Family Ties

Feelings of Belonging

Marketing to a College Student "Those who criticize this generation forget who raised it.” – Anonymous

Why PEOPLE DON’T volunteer… Disorganized management Lack of board support Staff indifference Limited training and orientation Lack of contact and support Wrong assignment Perks that are withdrawn Insufficient funding Marketing to a College Student http://www.nald.ca/fulltext/heritage/ComPartnE/pdfdocs/Whypeopl.PDF

Disorganized management

Lack of board support

Staff indifference

Limited training and orientation

Lack of contact and support

Wrong assignment

Perks that are withdrawn

Insufficient funding

Why a College Student? Need the Experience Resume Willing to work for FREE Radicals They are the future!!! Marketing to a College Student

Need the Experience

Resume

Willing to work for FREE

Radicals

They are the future!!!

Marketing to a College Student

Methods to Market Getting the Message to the Students Marketing to a College Student Flyers Social Networking School Service Initiatives

Getting the Message to the Students

Flyers

Social Networking

School Service Initiatives

FLYERS Marketing to a College Student

Flyers…What makes them effective? K.I.S.S. – “Keep it simple stupid” White Space Pointing Device and Eye Movement Attractive Flyers Marketing to a College Student

K.I.S.S. – “Keep it simple stupid”

White Space

Pointing Device and Eye Movement

Attractive Flyers

Flyers…What makes them effective? K.I.S.S. – “Keep it simple stupid” White Space Pointing Device and Eye Movement Attractive Flyers Marketing to a College Student

K.I.S.S. – “Keep it simple stupid”

White Space

Pointing Device and Eye Movement

Attractive Flyers

Flyers…What makes them effective? K.I.S.S.- “Keep it simple stupid” Maximum 3 Fonts No Curvy , hard-to-read fonts Easy-to-understand pictures Short Messages : Enough for the person to be able to glance at and see what it is that you are talking about without spending 5 minutes reading a paragraph that you could have said in two words. Marketing to a College Student

K.I.S.S.- “Keep it simple stupid”

Maximum 3 Fonts

No Curvy , hard-to-read fonts

Easy-to-understand pictures

Short Messages : Enough for the person to be able to glance at and see what it is that you are talking about without spending 5 minutes reading a paragraph that you could have said in two words.

Marketing to a College Student

Flyers…What makes them effective? K.I.S.S. – “Keep it simple stupid” White Space Pointing Device and Eye Movement Attractive Flyers Marketing to a College Student

K.I.S.S. – “Keep it simple stupid”

White Space

Pointing Device and Eye Movement

Attractive Flyers

Flyers…What makes them effective? White Space: the empty spaces in a design Not always white RULE: All of the space in a flyer does not need to be taken up by content. Marketing to a College Student

White Space: the empty spaces in a design

Not always white

RULE: All of the space in a flyer does not need to be taken up by content.

Marketing to a College Student

Marketing to a College Student

Flyers…What makes them effective? K.I.S.S. – “Keep it simple stupid” White Space Pointing Device and Eye Movement Attractive Flyers Marketing to a College Student

K.I.S.S. – “Keep it simple stupid”

White Space

Pointing Device and Eye Movement

Attractive Flyers

Flyers…What makes them effective? Gutenberg Diagonal Eye Movement Pointing Devices Marketing to a College Student

Gutenberg Diagonal

Eye Movement

Pointing Devices

Marketing to a College Student

Marketing to a College Student

Marketing to a College Student http://www.llrailings.com/scrapbook/Iron%20Flyer.jpg

Flyers…What makes them effective? K.I.S.S. – “Keep it simple stupid” White Space Pointing Device and Eye Movement Attractive Flyers Marketing to a College Student

K.I.S.S. – “Keep it simple stupid”

White Space

Pointing Device and Eye Movement

Attractive Flyers

Flyers…What makes them effective? Colored Paper Textured Paper Placement on “Hot-Spots” Be Innovative and Different Marketing to a College Student

Colored Paper

Textured Paper

Placement on “Hot-Spots”

Be Innovative and Different

Marketing to a College Student

Marketing to a College Student

Marketing to a College Student

Marketing to a College Student

Marketing to a College Student

Marketing to a College Student

Marketing to a College Student Rave Party Friday, June 5th, 2009 Rinker Field House 10:00pm-1:00am BRING YOUR WHITE SHIRT, HIGHLIGHTERS, AND DANCE MOVES!!

Ad Activity: What does this ad do well? Marketing to a College Student

Marketing to a College Student

Social Networking Marketing to a College Student

Marketing to a College Student

School Service Initiatives Marketing to a College Student

AT STETSON… Center for Service Learning Greenfeather ITS Volunteer Fair Bonner Marketing to a College Student

Center for Service Learning

Greenfeather

ITS

Volunteer Fair

Bonner

QUESTIONS?! Marketing to a College Student