SportingPulse is currently a fragmented brand with inconsistent branding across its products. The document proposes consolidating SportingPulse and its related brands under a single master brand to simplify and strengthen the brand. It outlines guidelines for referring to products by their full name or module name only, without acronyms. Examples provided are positioning existing brands like LeagueNet and PayMySport as powered by SportingPulse. It also discusses redesigning the network to have consistent branding elements like fonts, headers, and color palette to complete the visual identity.

1. 3 minute brand overview

2. 1/ Brand Review SportingPulse is fragmented

4. 1/ Brand Review Brands (and Sport) buy SportingPulse

6. 1/ Brand Review What it means…

7. 1. Brand Guidelines

9. 3. Brands such as PayMySport fall under SportingPulse master brand e.g. SportingPulse Payments

10. 4. GameDay is a subset of the Master Brand e.g. SportingPulse GameDay, or GameDay by SportingPulse

11. 5. Style Guides applied to all products to complete the Network circle

19. 2/ Building Destinations By building destinations, we extend our ability to sell the network