The Cult of Innovation

The Cult of... h,p://www.ﬂickr.com/photos/thinkpublic/3042791963/sizes/o/

In love with the idea of innovaGon h,p://www.ﬂickr.com/photos/brandoncwarren/4164759025/sizes/o/

The bedroom inventor toiling away h,p://www.ﬂickr.com/photos/curiousexpediGons/514941937/sizes/o/

We look up to innovators h,p://www.ﬂickr.com/photos/nobihaya/1746276415/sizes/o/in/set-‐72157602694497490/

InnovaGon saves businesses h,p://www.ﬂickr.com/photos/artysmokes/3566452847/sizes/o/

InnovaGon makes people rich h,p://www.ﬂickr.com/photos/fredvdd/352780093/sizes/o/

InnovaGon will save us from environmental catastrophe h,p://www.ﬂickr.com/photos/jadeb/295237142/sizes/o/

Humans are lazy h,p://www.ﬂickr.com/photos/gregpye/2600693535/sizes/o/

Companies pursue a strategy of innovaGon h,p://www.ﬂickr.com/photos/curiousexpediGons/514941937/sizes/o/

And result in “The Oﬃce of the Future”

InnovaGon isn’t a strategy h,p://www.ﬂickr.com/photos/jstove/4393146671/sizes/l/

Underpants gnomes innovate ? Make money h,p://www.ﬂickr.com/photos/jp_reyes/3208760018/sizes/l/

Companies are terrible at innovaGng h,p://www.ﬂickr.com/photos/louisabate/4263843659/sizes/o/

Even Google struggles to innovate h,p://www.ﬂickr.com/photos/mwichary/2198366809/sizes/o/ h,p://www.ﬂickr.com/photos/mindscape/168397120/sizes/o/

RouGne gets in the way h,p://www.ﬂickr.com/photos/mwichary/2198366809/sizes/o/ h,p://www.ﬂickr.com/photos/mindscape/168397120/sizes/o/

Difficult to innovate to a deadline h,p://www.flickr.com/photos/mwichary/2198366809/sizes/o/ h,p://www.flickr.com/photos/bitzi/265052661/sizes/o/

Companies sGll persist with this myth

The true face of innovaGon

True innovaGon happens here h,p://www.ﬂickr.com/photos/jeanbapGsteparis/3436614852/sizes/o/ h,p://www.ﬂickr.com/photos/mwichary/2198366809/sizes/o/

What about companies like Apple? h,p://www.ﬂickr.com/photos/shio/541563057/sizes/o/in/set-‐72157600340697465/

The iPod wasn’t the ﬁrst MP3 player h,p://www.ﬂickr.com/photos/sshb/3472382669/sizes/l/

The iPhone wasn't the ﬁrst touch screen phone h,p://www.ﬂickr.com/photos/bacish/383491195/sizes/o/

Dyson didn’t create the ﬁrst bag-‐less vacuum h,p://www.ﬂickr.com/photos/agenturblog/3152756887/sizes/o/

Windows wasn’t the ﬁrst GUI h,p://www.ﬂickr.com/photos/bacish/383491195/sizes/o/

Successful products are rarely the result of innovaGon h,p://www.ﬂickr.com/photos/agenturblog/3152756887/sizes/o/

People don’t want innovaGon h,p://www.ﬂickr.com/photos/lyza/276990225/sizes/o/

they come through constant reinvenGon h,p://www.ﬂickr.com/photos/shio/541563057/sizes/o/in/set-‐72157600340697465/

WaiGng for the technology to mature, then doing something useful with it h,p://www.ﬂickr.com/photos/paulm/1584418819/sizes/o/

InnovaGon is a facilitator It’s the power of design which adds value h,p://www.ﬂickr.com/photos/paulm/1584418819/sizes/o/

@clearleg @andybudd @dconstruct

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by Andy Budd on Mar 31, 2010