Businesses constantly strive to gain competitive advantage through "innovation". However, is innovation a legitimate business strategy or a misguided and often misunderstood buzz-word?
Is it really possible to innovate within a large organisation to a budget and deadline, or is corporate innovation a myth. Can innovation be planned or is it something that grows organically from a particular mind set and way of working?
The myth of innovation is seductive. However, it can often take effort and resources away from the less sexy but more productive task of finessing existing ideas. As industries strive to create new products, are we forgetting that some of the best selling and most iconic designs are actually incremental improvements to existing products?
In this session Andy will argue that innovations isn't just a bad strategy; it's no strategy at all. Instead of crossing our fingers and betting the farm on a sudden and uncontrollable burst of luck, we need to be sensitive to the world around us and focus on solving immediate problems in a more intelligent way.