How to Bluff Your Way in Web 2.0
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How to Bluff Your Way in Web 2.0

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The talk me and Jeremy gave at SXSW 2007

The talk me and Jeremy gave at SXSW 2007

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    How to Bluff Your Way in Web 2.0 How to Bluff Your Way in Web 2.0 Presentation Transcript

    • How to Blu Your Way in WEB 2.0 by Andy Budd and Jeremy Keith Clearleft.com
    • Bingo! bingo.adactio.com Complete a line, shout “bingo” and win a book. It’s that Simple! Clearleft.com
    • What’s the Point? Clearleft.com
    • Talk like Jason Fried Clearleft.com
    • Get bought by Yahoo! Clearleft.com
    • Get bought by Yahoo! Get bought by Yahoo! Clearleft.com
    • Bluffer Hang out with the in crowd Clearleft.com
    • What is Web 2.0? Clearleft.com
    • an emerging network-centric platform to support distributed, collaborative and cumulative creation by its users John Hagel Clearleft.com
    • Web 1.0 was about commerce. Web 2.0 is people Ross Mayfield Clearleft.com
    • A startup that generates more RSS than revenue Endgadget Clearleft.com
    • Web 2.0 is a state of mind. It’s a zen thing. e sound of one hand clapping. Andy Budd Clearleft.com
    • Four Pillars of Web 2.0 Clearleft.com
    • Four Pillars of Web 2.0 Supports social interaction Clearleft.com
    • Four Pillars of Web 2.0 Supports social interaction Encourages user participation Clearleft.com
    • Four Pillars of Web 2.0 Supports social interaction Encourages user participation Enhanced user experience Clearleft.com
    • Four Pillars of Web 2.0 Supports social interaction Encourages user participation Enhanced user experience Open data Clearleft.com
    • Four Pillars of Web 2.0 Supports social interaction Encourages user participation Enhanced user experience Open data Clearleft.com
    • Handy Buzzwords Folksonomies Tagging APIs Ajax RSS Tipping point Widgets Microformats Mashup Long tail Leverage RIA Community Wisdom of crowds Social software Clearleft.com
    • Popular web 2.0 apps Clearleft.com
    • Popular web 2.0 apps Twitter Lastfm Moo flickr Odeo BackPack Technorati YouTube MeasureMap Linkedin Facebook Rollyo Basecamp Upcoming Plazes Digg del.icio.us Yelp Ning Magnolia Netvibes Meebo NewsVine Ask City Clearleft.com
    • Conversation Starters Clearleft.com
    • Conversation Starters What do you think of XYZ framework? Clearleft.com
    • Conversation Starters What do you think of XYZ framework? Didn’t I meet you at the techcrunch party? Clearleft.com
    • Conversation Starters What do you think of XYZ framework? Didn’t I meet you at the techcrunch party? I’m beta testing this great new app that will blow basecamp out of the water! Clearleft.com
    • Conversation Starters What do you think of XYZ framework? Didn’t I meet you at the techcrunch party? I’m beta testing this great new app that will blow basecamp out of the water! Web 2.0 is so last year. I’m focussing on web 3.0 Clearleft.com
    • Conversation Starters What do you think of XYZ framework? Didn’t I meet you at the techcrunch party? I’m beta testing this great new app that will blow basecamp out of the water! Web 2.0 is so last year. I’m focussing on web 3.0 Is it just me or does one the guys from the web 2.0 show sound like Strong Sad? Clearleft.com
    • Conversation Starters What do you think of XYZ framework? Didn’t I meet you at the techcrunch party? I’m beta testing this great new app that will blow basecamp out of the water! Web 2.0 is so last year. I’m focussing on web 3.0 Is it just me or does one the guys from the web 2.0 show sound like Strong Sad? Clearleft.com
    • Design Aesthetic Clearleft.com
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    • e Fonts of Web 2.0 Clearleft.com
    • e Fonts of Web 2.0 Vag Myriad Pro Clarendon Arial Rounded Clearleft.com
    • e Fonts of Web 2.0 Helvetica Vag FF Meta Myriad Pro DIN Clarendon Interstate Arial Rounded Clearleft.com
    • e Web 2.0 Cargo Cult Clearleft.com
    • “We want both our logo and web site to be friendly, fun and embrace Web 2.0” Clearleft.com
    • “ e website has to be very 2.0 - clean - social etc...” Clearleft.com
    • “If you have any examples of ‘web 2.0’ style design, that’d be great” Clearleft.com
    • “Developer experience in using Web 2.0 design standards in previous work” Clearleft.com
    • “Since we want our website to follow Web 2.0 design standards, we would like the 15 standards at www.webdesignfromscratch.com/ web-2.0-design-style-guide.cfm to be adapted into the new site” Clearleft.com
    • e Web 2.0 Standards? Clearleft.com
    • e Web 2.0 Standards? 1. Simplicity 8. Bigger text 2. Central layout 9. Bold text introductions 3. Fewer columns 10. Strong colours 4. Separate top section 11. Rich surfaces 5. Solid areas of screen 12. Gradients real-estate 13. Reflections 6. Simple nav 14. Cute icons 7. Bold logos 15. Star flashes Clearleft.com
    • Is Your Website Web 2.0? web2.0validator.com Check to see if your site is web 2.0 enough! Clearleft.com
    • Possibly the Most Web 2.0 Site in the World? Clearleft.com
    • Technology Clearleft.com
    • Microformats Clearleft.com
    • Microformats Clearleft.com
    • RSS Clearleft.com
    • RSS Clearleft.com
    • APIs Clearleft.com
    • APIs REST Clearleft.com
    • APIs REST SOAP Clearleft.com
    • APIs REST SOAP Clearleft.com
    • APIs REST SOAP Clearleft.com
    • APIs REST SOAP Mashups! Clearleft.com
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    • Ajax Clearleft.com
    • Ajax DHTML Clearleft.com
    • Ajax DHTML sliding moving fading Clearleft.com
    • Moo FX Clearleft.com
    • Scriptaculous Clearleft.com
    • A J A X Clearleft.com
    • Accessibilty Just Ain’t Xciting Clearleft.com
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    • “Any sufficiently advanced technology is indistinguishable from magic.” Clearleft.com
    • How to Build Your Own Web 2.0 App Clearleft.com
    • Come up with a cool name www.lightsphere.com/dev/web20.html Clearleft.com
    • Cool Names Trimba Jaxpad Muzu Nmix Zaboo Viba Pixoyo rid.iculo.us Youzoom Devtube Jambu Rooveo Getwatted Tagvine Yakidoo Clearleft.com
    • and a Cool Logo Clearleft.com
    • Set up a mysterious homepage Clearleft.com
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    • ink of a concept Clearleft.com
    • ink of a concept Web 2.0-ify an old idea Clearleft.com
    • ink of a concept Web 2.0-ify an old idea Rebuild a popular web 2.0 app Clearleft.com
    • ink of a concept Web 2.0-ify an old idea Rebuild a popular web 2.0 app Combine two apps Clearleft.com
    • ink of a concept Web 2.0-ify an old idea Rebuild a popular web 2.0 app Combine two apps Online version of an offline app Clearleft.com
    • Build it on the cheap Clearleft.com
    • and spend all the money on design Clearleft.com
    • Demo Clearleft.com
    • Big launch Clearleft.com
    • Wait for Yahoo! or Google Clearleft.com
    • Social... stu Clearleft.com
    • e Wisdom of Crowds Clearleft.com
    • e Greater Internet Fuckwad eory Clearleft.com
    • e Greater Internet Fuckwad eory Clearleft.com
    • Community Clearleft.com
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    • Ratings Clearleft.com
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    • Tagging Clearleft.com
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    • Bookmarking Clearleft.com
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    • Comments Clearleft.com
    • Comments “A blog without comments isn’t a blog.” Clearleft.com
    • Comments “A blog without comments isn’t a blog.” “A blog without absolutist opinions isn’t a blog.” Clearleft.com
    • Comments “A blog without comments isn’t a blog.” “A blog without absolutist opinions isn’t a blog.” “A blog without tagging, RSS, Digg this links, add to del.icio.us links, add to Newsvine links, microformats, absolutists opinions and comments isn’t a blog.” Clearleft.com
    • “None of us are as dumb as all of us.” Clearleft.com