How to Bluff Your Way in Web 2.0

How to Blu Your Way in WEB 2.0 by Andy Budd and Jeremy Keith Clearleft.com

Bingo! bingo.adactio.com Complete a line, shout “bingo” and win a book. It’s that Simple! Clearleft.com

What’s the Point? Clearleft.com

Talk like Jason Fried Clearleft.com

Get bought by Yahoo! Clearleft.com

Get bought by Yahoo! Get bought by Yahoo! Clearleft.com

Bluffer Hang out with the in crowd Clearleft.com

What is Web 2.0? Clearleft.com

an emerging network-centric platform to support distributed, collaborative and cumulative creation by its users John Hagel Clearleft.com

Web 1.0 was about commerce. Web 2.0 is people Ross Mayﬁeld Clearleft.com

A startup that generates more RSS than revenue Endgadget Clearleft.com

Web 2.0 is a state of mind. It’s a zen thing. e sound of one hand clapping. Andy Budd Clearleft.com

Four Pillars of Web 2.0 Clearleft.com

Four Pillars of Web 2.0 Supports social interaction Clearleft.com

Four Pillars of Web 2.0 Supports social interaction Encourages user participation Clearleft.com

Four Pillars of Web 2.0 Supports social interaction Encourages user participation Enhanced user experience Clearleft.com

Four Pillars of Web 2.0 Supports social interaction Encourages user participation Enhanced user experience Open data Clearleft.com

Handy Buzzwords Folksonomies Tagging APIs Ajax RSS Tipping point Widgets Microformats Mashup Long tail Leverage RIA Community Wisdom of crowds Social software Clearleft.com

Popular web 2.0 apps Clearleft.com

Popular web 2.0 apps Twitter Lastfm Moo ﬂickr Odeo BackPack Technorati YouTube MeasureMap Linkedin Facebook Rollyo Basecamp Upcoming Plazes Digg del.icio.us Yelp Ning Magnolia Netvibes Meebo NewsVine Ask City Clearleft.com

Conversation Starters Clearleft.com

Conversation Starters What do you think of XYZ framework? Clearleft.com

Conversation Starters What do you think of XYZ framework? Didn’t I meet you at the techcrunch party? Clearleft.com

Conversation Starters What do you think of XYZ framework? Didn’t I meet you at the techcrunch party? I’m beta testing this great new app that will blow basecamp out of the water! Clearleft.com

Conversation Starters What do you think of XYZ framework? Didn’t I meet you at the techcrunch party? I’m beta testing this great new app that will blow basecamp out of the water! Web 2.0 is so last year. I’m focussing on web 3.0 Clearleft.com

Conversation Starters What do you think of XYZ framework? Didn’t I meet you at the techcrunch party? I’m beta testing this great new app that will blow basecamp out of the water! Web 2.0 is so last year. I’m focussing on web 3.0 Is it just me or does one the guys from the web 2.0 show sound like Strong Sad? Clearleft.com

Design Aesthetic Clearleft.com

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e Fonts of Web 2.0 Clearleft.com

e Fonts of Web 2.0 Vag Myriad Pro Clarendon Arial Rounded Clearleft.com

e Fonts of Web 2.0 Helvetica Vag FF Meta Myriad Pro DIN Clarendon Interstate Arial Rounded Clearleft.com

e Web 2.0 Cargo Cult Clearleft.com

“We want both our logo and web site to be friendly, fun and embrace Web 2.0” Clearleft.com

“ e website has to be very 2.0 - clean - social etc...” Clearleft.com

“If you have any examples of ‘web 2.0’ style design, that’d be great” Clearleft.com

“Developer experience in using Web 2.0 design standards in previous work” Clearleft.com

“Since we want our website to follow Web 2.0 design standards, we would like the 15 standards at www.webdesignfromscratch.com/ web-2.0-design-style-guide.cfm to be adapted into the new site” Clearleft.com

e Web 2.0 Standards? Clearleft.com

e Web 2.0 Standards? 1. Simplicity 8. Bigger text 2. Central layout 9. Bold text introductions 3. Fewer columns 10. Strong colours 4. Separate top section 11. Rich surfaces 5. Solid areas of screen 12. Gradients real-estate 13. Reﬂections 6. Simple nav 14. Cute icons 7. Bold logos 15. Star ﬂashes Clearleft.com

Is Your Website Web 2.0? web2.0validator.com Check to see if your site is web 2.0 enough! Clearleft.com

Possibly the Most Web 2.0 Site in the World? Clearleft.com

Technology Clearleft.com

Microformats Clearleft.com

RSS Clearleft.com

APIs Clearleft.com

APIs REST Clearleft.com

APIs REST SOAP Clearleft.com

APIs REST SOAP Mashups! Clearleft.com

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Ajax Clearleft.com

Ajax DHTML Clearleft.com

Ajax DHTML sliding moving fading Clearleft.com

Moo FX Clearleft.com

Scriptaculous Clearleft.com

A J A X Clearleft.com

Accessibilty Just Ain’t Xciting Clearleft.com

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“Any sufﬁciently advanced technology is indistinguishable from magic.” Clearleft.com

How to Build Your Own Web 2.0 App Clearleft.com

Come up with a cool name www.lightsphere.com/dev/web20.html Clearleft.com

Cool Names Trimba Jaxpad Muzu Nmix Zaboo Viba Pixoyo rid.iculo.us Youzoom Devtube Jambu Rooveo Getwatted Tagvine Yakidoo Clearleft.com

and a Cool Logo Clearleft.com

Set up a mysterious homepage Clearleft.com

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ink of a concept Clearleft.com

ink of a concept Web 2.0-ify an old idea Clearleft.com

ink of a concept Web 2.0-ify an old idea Rebuild a popular web 2.0 app Clearleft.com

ink of a concept Web 2.0-ify an old idea Rebuild a popular web 2.0 app Combine two apps Clearleft.com

ink of a concept Web 2.0-ify an old idea Rebuild a popular web 2.0 app Combine two apps Online version of an ofﬂine app Clearleft.com

Build it on the cheap Clearleft.com

and spend all the money on design Clearleft.com

Demo Clearleft.com

Big launch Clearleft.com

Wait for Yahoo! or Google Clearleft.com

Social... stu Clearleft.com

e Wisdom of Crowds Clearleft.com

e Greater Internet Fuckwad eory Clearleft.com

Community Clearleft.com

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Ratings Clearleft.com

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Tagging Clearleft.com

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Bookmarking Clearleft.com

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Comments Clearleft.com

Comments “A blog without comments isn’t a blog.” Clearleft.com

Comments “A blog without comments isn’t a blog.” “A blog without absolutist opinions isn’t a blog.” Clearleft.com

Comments “A blog without comments isn’t a blog.” “A blog without absolutist opinions isn’t a blog.” “A blog without tagging, RSS, Digg this links, add to del.icio.us links, add to Newsvine links, microformats, absolutists opinions and comments isn’t a blog.” Clearleft.com

“None of us are as dumb as all of us.” Clearleft.com

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How to Bluff Your Way in Web 2.0

by Andy Budd

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