Week 10 presentation

Breakroom
Arpeggios

Elena / Ryan

Week 10

11/10/2020
Bringing spontaneity to
the remote workspace.

OurTeam
November10,2020-Week10-CreativeFounderBreakroom//Arpeggios-ElenaWang&RyanKoble
RyanKoble ElenaWang
Front-end Back-end

We want to help people who
work for remote teams feel
more connected with their
teams, and achieve greater
work satisfaction.
November 10, 2020 - Week 10 - Creative FounderBreakroom // Arpeggios - Elena Wang & Ryan Koble
Mission

While working from home, there are a lot
of difficulties with connecting with our
remote teams.

Being on video calls all day can be
exhausting, and they don’t feel authentic.
Struggles of Remote Teams

This is Austin... He’s a remote software
engineer who is having difficulty
connecting with his new team that he
just joined.

He’s finding it difficult to stay motivated
and engaged with his work when he is so
separated from them, and barely knows
them beyond their work conversations.

His team finds ways to get together -
through happy hours and scheduled
hangouts, but he is still having difficulty
getting to know his teammates better,
and feeling like he is a part of his team.

We’ve talked with remote workers
from a variety of fields.

Management, Design,
Engineering, Education, Research

There’s a common struggle
amongst teams from smaller
companies and startups.

People feel a lack of meaningful
connection with their teammates.

Remote teams lack spaces for
spontaneous social interaction.

Casual moments of interaction
communicate authenticity - building
connection and trust with the team.

Meetingsalwaysfeelscheduled...likethere’s
anagendaandwehavetostayinworkmode.

Whileworkingin-person,youcanreadpeople’s
socialcuesandknowwhenyoucan
spontaneouslyinteractwithyourteammates.
StrugglesofRemoteTeams

A social app that provides
remote teams digital
spaces for spontaneous
social interaction - to
create authentic
moments of connection
that build relationships
between teammates, and
the team as a whole.
Breakroom

1
Helps remote workers build
more meaningful relationships
with their teammates, and
experience genuine social
interaction with their colleagues
through casual social spaces.
Helps remote workers build
more meaningful relationships
with their teammates, and
experience genuine social
interaction with their colleagues
through casual social spaces.
Strengthen relationships
with teammates
2
Provides social spaces and game
spaces that are more accessible
and inclusive for casual
conversation compared to
typical video conferencing apps.
More than just
happy hours.
3
A new platform to help users
make up for the lack of
interaction in remote work. We
want to bring back the casual
interactions that are so easy when
people are in the same space.
A new kind of social
platform

Breakroom

Relationships

B2C
Revenue Model

Team

Subscription
Delivery Channels

Online
The Business Structure

Segmenting the remote
communication market.

Breakroom provides a space
outside of typical work
communication, for casual
interaction.
The Market

Other platforms and apps
provide casual interaction.

Breakroom provides space
that allows for spontaneity.
The Market

The remote communication
market is huge - and rapidly
growing as many companies
and teams adopt
remote-working options.

It’s predicted that 25-30% of
workforce will be
work-from-home multiple days
a week by the end of 2021
https://globalworkplaceanalytics.com/work-at-home-after-covid-19-our-forecast
Remote

Communication

Apps
The Market

The Market
All people who work from home
and use Zoom to collaborate
with their team.

300 million+ daily meeting
participants in April 2020

2.13 million daily downloads in
March 2020
https://www.crunchbase.com/organization/zoom-video-communications
Remote teams

using Zoom

We’re currently testing our MVP with
teams of students at CCA.
Testing the Concept

Testing the Concept

Testing the Concept
Metrics for usage:

# of times people join with others in
the Breakroom, per week

3
6
Interview Interviews Interviews
Building

Landing Page,

Explainer Video
Interviews

+ Catch-up
Team Week

+

Worked on
explainer video
and landing
page

+

Created
Breakroom
concept
MVP

+

Brainstormed
key features
and values of
Breakroom

+

Updated
molecule with
new changes
3 1 0 2
4 5 6 7 8 9Week #
Customer Development Solution Development
# of

People
Type of

Contact
Process Timeline
Breakroom // Arpeggios - Elena Wang & Ryan Koble

Problem
Remotetechworkersnewtoworkingfromhomeandliving/workingin
thesamespaceashousemates.
MoleculeV1
Havingdifficultystayingcomfortableandfocusedenoughtoget
cognitivelyintensiveworkdone.
People
Solution
???
September15,2020-Week2-CreativeFounderBreakroom//Arpeggios-ElenaWang&RyanKoble

Problem
Peoplewhoarenewtoworkingfromhome.
MoleculeV2
Havingdifficultybuildingrelationshipswithteammateswhileeveryoneis
workingfromhome-allconversationsfeeltoomeeting-like.
People
Solution
???

Problem
Peoplewhoarelackingcasualsocialinteraction,andneedtobuildbetter
relationshipswithteammates.
MoleculeV3
Havingdifficultybuildingrelationshipswithteammateswhileeveryoneis
workingfromhome-allconversationsfeeltoomeeting-like.
People
Solution
???

Problem
Peoplewhoareworkingfromhomeandspendingalldayinvideocallsandremote
collaboration(Zoom,Mural,Slack).
MoleculeV4
Lackofcasualsocialinteractionandnotwantingtohavecasualchatwiththe
sameplatformswithteammatesorfriends.
People
Solution
???
October6,2020-Week5-CreativeFounderBreakroom//Arpeggios-ElenaWang&RyanKoble

Problem
Remoteteamsthatvaluerelationship-buildingandspontaneouscollaboration
betweenteammates.
MoleculeV5
Lackofspacesforspontaneouslyconnectingwithteammates-reducingcasualopportunitiesfor
relationship-buildingwithteammates,anddevelopingacollectiverelationshipwiththeteam.
People
Solution
Digitalspacesopentotheteamforspontaneousconversationsregardingwork/othertobuild
relationshipswithotherteammatesandafeelingofbelongingthatkeepspeoplemotivated.

Problem
Remoteteamsthatvaluerelationship-buildingandspontaneouscollaboration
betweenteammates.
MoleculeV6
Lackofspacesforspontaneouslyconnectingwithteammates-reducingcasualopportunitiesfor
relationship-buildingwithteammates,anddevelopingacollectiverelationshipwiththeteam.
People
Solution
Asocialappthatcreatesanalways-onchatroomforspontaneousconversationsandplayinggamesto
helpbuildrelationshipswithotherteammates-andprovidesanindicationofwhoiscurrentlyintheroom.

Persona V1
September 15, 2020 - Week 2 - Creative FounderBreakroom // Arpeggios - Elena Wang & Ryan Koble

Persona V2

Persona V3

Persona V4
October 6, 2020 - Week 5 - Creative FounderBreakroom // Arpeggios - Elena Wang & Ryan Koble

Persona V5

Statement
Webelievethatremoteworkerswithlimitedpersonalspaceandahighlevelof
distractionshaveaproblemwithstayingcomfortableandfocused,andarewillingtopay
foranapplicationthathelpsthemtostayontaskandkeepthemrelaxed.
HypothesisV1
In3interviews,weexpecttohear2intervieweestalkaboutchallengesinstayingfocused
andgettingworkdonewhileworkinginalivingspacewithotherpeople,anddescribehow
theyuseheadphonesandmusictotuneoutdistractions.
Evidence

Statement
Webelievethatremoteworkerswhoarenewtoworkingfromhomehaveaproblemwith
buildingnon-workrelationshipswithcoworkers,andarewillingtopayforaservicethat
providesspaceoutsideofwork-communicationtoconversewithotherco-workersand
buildmeaningfulrelationships.
HypothesisV2
In3interviews,weexpecttohear2intervieweestalkaboutchallengesinstayingfocused
andgettingworkdonewhileworkinginalivingspacewithotherpeople,anddescribehow
theyuseheadphonesandmusictotuneoutdistractions.
Evidence

Statement
Webelievethatremoteworkerswhoarelackingcasualsocialinteractionhaveaproblem
withbuildingrelationshipswithcoworkers,andarewillingtopayforaservicethat
providesspaceoutsideofwork-communicationtoconversewithotherco-workersand
buildmeaningfulrelationships.
HypothesisV3
In7interviewswithpeopleworkingfromhome,theysaidthattheylacksocialinteractions
thataren’trelatedtoworktasks,andteamhappyhoursstillfeelformal.Itisexhausting
beingonvideocallsallthetime.
Evidence

Statement
Webelievepeoplewhoareworkingfromhomeandspendingalldayinvideocalls/remote
collaborationarelackingcasualsocialinteraction,andarewillingtopayforasubscriptionservice
toconnectwithfriendsorco-workerstospendnon-worksocialtimetobuildrelationshipswith
otherpeople.
HypothesisV4
In[9]interviewswithpeopleworkingfromhome,theysaidthattheylacksocialinteractions
thataren’trelatedtoworktasks,andteamhappyhoursstillfeelformal.Itisexhausting
beingonvideocallsallthetime.
Evidence

Statement
Webelieveremoteteamsarelackingspontaneouscasualsocialinteractionsforbuilding
relationshipsandlearningfromteammates,andarewillingtopayforateamsubscription
toprovidetheteamwithcasualspacestodropinandoutofduringtheworkdayfor
spontaneouscasualconversations.
HypothesisV5
Inourinterviewswithpeopleworkingfromhome,peoplementionedthattheylacksocial
interactionsthataren’trelatedtoworktasks,andteamhappyhoursstillfeelformal.Itis
difficulttocasuallychatwithpeople,anditisexhaustingbeingonvideocallsallthetimeto
trytosocialize
Evidence

Statement
Webelieveremoteteamsarelackingspontaneouscasualsocialinteractionsforbuilding
relationshipswithindividualsandthecollectiveteam,andarewillingtopayforawebapp
thatcreatesanalways-onchatroomforspontaneousconversationsandplayinggamesto
helpbuildrelationshipswithotherteammates-andprovidesanindicationofwhois
currentlyintheroom.
HypothesisV6

Interview Findings

Interview Clusters

Interview Insights

Market Types V1
Segment a market as a niche player
We plan to segment the remote communication
service market, as a service that facilitates casual,
relationship-building communication.
Might be Well at beginning, before the value is
shown and is no longer looked at as an added
luxury to regular communication platforms.
Ocean - profitable, plenty of opportunity

Market Types V2
Segment a market as a niche player
We plan to segment the remote
communication/collaboration service market, as a service
that offers spaces for casual, spontaneous social interaction.
There is plenty need for services that serve
remote teams and help them build team
relationships, but there are also lots of startups
with varying product ideas.
Ocean - profitable, plenty of opportunity

Market Types V1

Market Types V2

Market Types V3

Comparative Research V1

Apps for socially
connecting with
people, for
communication and
collaboration, and for
work and casual.

Apps for casually
connecting with
friends, family, and
teammates.

Lean Canvas V1

Lean Canvas V2

Lean Canvas V3

Lean Canvas V4

Lean Canvas V5

Business Structure V1
A subscription-based
consumer social
platform

consumer social
platform

Comparative Research
https://www.youtube.com/watch?v=uIHPPtPBgHk

https://www.wework.com/

https://spatial.io/

https://altvr.com/

https://www.float.com/

https://watercooler.site/

https://shayhi.com/

https://llamify.com/

https://watercooler.site/
Comparative Research

Market Sizing
https://www.cnbc.com/2020/02/26/zoom-has-added-more-users-so-far-this-year-than-in-2019-bernstein.html

https://www.businessofapps.com/data/zoom-statistics/

https://www.crunchbase.com/organization/zoom-video-communications

https://blog.zoom.us/a-message-to-our-users/

https://blog.zoom.us/90-day-security-plan-progress-report-april-22/

https://www.theguardian.com/technology/2020/mar/31/zoom-booms-as-demand-for-video-conferencing-tech-grows-in-coronavirus-outbreak

https://economictimes.indiatimes.com/small-biz/startups/newsbuzz/zoom-app-usage-explodes-in-india/articleshow/74894577.cms?from=mdr

https://www.grandviewresearch.com/industry-analysis/video-conferencing-market

https://www.bls.gov/opub/mlr/2020/article/ability-to-work-from-home.htm

https://globalworkplaceanalytics.com/work-at-home-after-covid-19-our-forecast
Market Sizing

Acquisition Experiment V1
Goal of acquisition: get people to onboard with the MVP

Channels: Slack + WeChat for reaching out and notifying people

Description: We have created a Figma prototype that shows
whether people are currently in the Breakroom, provides links to
games, and provides an announcement board for the class/team. A
button in the prototype links to our personal meeting room which
is set up so that people can join when we are not there. It will also
send us an email notifying us that someone has joined, if we’re not
in the room at the time.

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