8. 1000 new users
20% send out invites
10 invites sent per user
50% of emails are opened
5% click through
20% sign up
= 10 new users sign up
Viral factor = 10/1000 = 0.01
9. 1000 new users
30% connect to Twitter
20% tweet your link
100 average followers per user
1% tweet CTR
20% sign up
= 12 new users sign up
Viral factor = 12/1000 = ~0.01
10. 0.01 is a waste of time.
3000
2250
1500
750
0
1 2 3 4 5 6 7 8 9 10
Viral factor 0 Viral factor 0.01
14. 1000 new users
20% send out invites
10 invites sent
50% of emails are opened
5% click through
20% sign up
= 10 new users sign up
Viral factor = 10/1000 = 0.01
15. Not a feature.
Not an incentive.
Not after purchase.
Not just once.
Something everybody does, every day, that makes a
high-frequency, high-retention product even better.
16.
17. 1000 new users
20% send out invites
10 invites sent
50% of emails are opened
5% click through
20% sign up
= 10 new users sign up
Viral factor = 10/1000 = 0.01
18. Targets extroverts.
Anyone can use it.
The more the merrier.
Sharing/communication.
Utility + One job title = Fail.
19. 1000 new users
20% send out invites
10 invites sent
50% of emails are opened
5% click through
20% sign up
= 10 new users sign up
Viral factor = 10/1000 = 0.01
20. “Law of shitty CTRs"
Year CTR
1994 78%
Hotwired.com
2011 0.05%
Facebook
