Learning to Play UX Rugby                          Why your agile ux adoption is failing and what to do about it.         ...
My introduction to Agile...                  @ANDERSRAMSAY / ANDERSRAMSAY.COM / DESIGNINGWITHAGILE.COM   #AGILEUXNYC CONFE...
My introduction to Agile...                          Feeding the beast                          “There’s a whole team of d...
Why the dysfunction?    - Play the waterfall game on an Agile playing field and not even knowing it.    - Lacking the thin...
@ANDERSRAMSAY / ANDERSRAMSAY.COM / DESIGNINGWITHAGILE.COM   #AGILEUXNYC CONFERENCE / FEB 25 2012Sunday, February 26, 12
Traditional Relay Race    - Team members run alone.    - Collaboration is not built into the game.                  @ANDER...
Agile Rugby Game    - Intensive and continuous collaboration is core to the game.    - Reach the goal line again and again...
UX Rugby in Practice    Team Communication    Detailed Design                  @ANDERSRAMSAY / ANDERSRAMSAY.COM / DESIGNIN...
UX Rugby in Practice >      Team Communication                  @ANDERSRAMSAY / ANDERSRAMSAY.COM / DESIGNINGWITHAGILE.COM ...
Our top goal is to…but what’s                                          most important is that we…tho                      ...
A Rugby Game Meeting Workshop    An intensive passing game across roles/perspectives.    Iterating toward shared understan...
Collaboration-Centered Design     A shift toward facilitation as a core skill set.    Buy a Feature    Cardstorming    Col...
Ideation Clearinghouse     Capturing the imagined final product. Can be completed in an hour or less.   Focus/            ...
Cardstorming    - Warms up brain and hands.    - 3-5 minute timebox.    - Each participant writes as many      features th...
Ideation Clearinghouse     Capturing the imagined final product. Can be completed in an hour or less.   Focus/            ...
Sketching Timebox    -    5m timebox.    -    Ensure safety.    -    Everyone in the room sketches.    -    Sketch individ...
Ideation Clearinghouse     Capturing the imagined final product. Can be completed in an hour or less.   Focus/            ...
Critique    - 2m round-robin, then open crit.    - Take careful notes, attach to the      respective sketches.    - Look f...
Designing with Workshops     Learning, applying, and recombining workshop patterns.   Focus/                         Warmu...
UX Rugby in Practice >      Detailed Design                  @ANDERSRAMSAY / ANDERSRAMSAY.COM / DESIGNINGWITHAGILE.COM   #...
Tete-a-tete Pairing at NeedFeed: http://nerdfeed.needfeed.com/blog/2011/10/pairing-desks/    Pairing    An intensive one-o...
X-Pairing    Designing in multiple dimensions simultaneously.    Better collaboration means less/lighter documentation.   ...
paper                                           build                                  html/css    A cross-dimensional pas...
Learning to Play UX Rugby                           making                                              making            ...
Thanks!    @andersramsay    andersramsay.com    andersr@gmail.com    designingwithagile.com                  @ANDERSRAMSAY...
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Learning to Play UX Rugby

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Slides from my presentation at the Agile UX NYC Conference 2012 http://bit.ly/ysNyVf
A video of the talk can be found at http://www.ustream.tv/recorded/20690294

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  • Talk about a powerful thinking tool that I use time and again as an Agile UX coach, consultant, and UX designer on Agile teams. \n
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  • A lot of team communication happens via meetings and documents. The big change is to see this as highly inefficient, and to look for every possible opportunity to take a rugby approach...\n
  • A lot of team communication happens via meetings and documents. The big change is to see this as highly inefficient, and to look for every possible opportunity to take a rugby approach...\n
  • A lot of team communication happens via meetings and documents. The big change is to see this as highly inefficient, and to look for every possible opportunity to take a rugby approach...\n
  • A lot of team communication happens via meetings and documents. The big change is to see this as highly inefficient, and to look for every possible opportunity to take a rugby approach...\n
  • But it's about more than just going through the motions of conducting workshops.\n
  • There is a deeper shift that takes places, which is a shift toward a faciliatator skill set.\nWhere our toolkit of how to create various types of documents shifts toward a toolkit of different workshop activities.\n
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  • Now, obviously you can't do all your design workshops, so let's talk about an Agile approach to detailed design.\n
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  • Learning to Play UX Rugby

    1. 1. Learning to Play UX Rugby Why your agile ux adoption is failing and what to do about it. flickr.com/photos/educaofisicablog/6008878481/ @ANDERSRAMSAY / ANDERSRAMSAY.COM / DESIGNINGWITHAGILE.COM #AGILEUXNYC CONFERENCE / FEB 25 2012Sunday, February 26, 12
    2. 2. My introduction to Agile... @ANDERSRAMSAY / ANDERSRAMSAY.COM / DESIGNINGWITHAGILE.COM #AGILEUXNYC CONFERENCE / FEB 25 2012Sunday, February 26, 12
    3. 3. My introduction to Agile... Feeding the beast “There’s a whole team of developers and I’m the only UX designer. They’re building features faster than I can design them. I can’t keep up!” Half-Baked UX “Our PO’s under pressure to deliver the next release and signing off on features despite crap-ass usability. Help!” Sprint Tunnel-Vision “Yes, we technically delivered all the features this sprint, but looking at the big picture, the design’s an incoherent mess!” @ANDERSRAMSAY / ANDERSRAMSAY.COM / DESIGNINGWITHAGILE.COM #AGILEUXNYC CONFERENCE / FEB 25 2012Sunday, February 26, 12
    4. 4. Why the dysfunction? - Play the waterfall game on an Agile playing field and not even knowing it. - Lacking the thinking tools to know how to play the Agile game. @ANDERSRAMSAY / ANDERSRAMSAY.COM / DESIGNINGWITHAGILE.COM #AGILEUXNYC CONFERENCE / FEB 25 2012Sunday, February 26, 12
    5. 5. @ANDERSRAMSAY / ANDERSRAMSAY.COM / DESIGNINGWITHAGILE.COM #AGILEUXNYC CONFERENCE / FEB 25 2012Sunday, February 26, 12
    6. 6. Traditional Relay Race - Team members run alone. - Collaboration is not built into the game. @ANDERSRAMSAY / ANDERSRAMSAY.COM / DESIGNINGWITHAGILE.COM #AGILEUXNYC CONFERENCE / FEB 25 2012Sunday, February 26, 12
    7. 7. Agile Rugby Game - Intensive and continuous collaboration is core to the game. - Reach the goal line again and again to win the game. @ANDERSRAMSAY / ANDERSRAMSAY.COM / DESIGNINGWITHAGILE.COM #AGILEUXNYC CONFERENCE / FEB 25 2012Sunday, February 26, 12
    8. 8. UX Rugby in Practice Team Communication Detailed Design @ANDERSRAMSAY / ANDERSRAMSAY.COM / DESIGNINGWITHAGILE.COM #AGILEUXNYC CONFERENCE / FEB 25 2012Sunday, February 26, 12
    9. 9. UX Rugby in Practice > Team Communication @ANDERSRAMSAY / ANDERSRAMSAY.COM / DESIGNINGWITHAGILE.COM #AGILEUXNYC CONFERENCE / FEB 25 2012Sunday, February 26, 12
    10. 10. Our top goal is to…but what’s most important is that we…tho what we really must do is to… But I thought… Whaa…? What about…? A Relay Race Meeting Not designed for collaboration. Slow debugging of issues, differences in understanding. @ANDERSRAMSAY / ANDERSRAMSAY.COM / DESIGNINGWITHAGILE.COM #AGILEUXNYC CONFERENCE / FEB 25 2012Sunday, February 26, 12
    11. 11. A Rugby Game Meeting Workshop An intensive passing game across roles/perspectives. Iterating toward shared understanding. @ANDERSRAMSAY / ANDERSRAMSAY.COM / DESIGNINGWITHAGILE.COM #AGILEUXNYC CONFERENCE / FEB 25 2012Sunday, February 26, 12
    12. 12. Collaboration-Centered Design A shift toward facilitation as a core skill set. Buy a Feature Cardstorming Collaborative Chartering Design Studio Dotvoting Ideation Clearinghouse Paired Interviews Product Box Product Road Map Provisional Personas Speed Boat Story Mapping and many more... @ANDERSRAMSAY / ANDERSRAMSAY.COM / DESIGNINGWITHAGILE.COM #AGILEUXNYC CONFERENCE / FEB 25 2012Sunday, February 26, 12
    13. 13. Ideation Clearinghouse Capturing the imagined final product. Can be completed in an hour or less. Focus/ Warmup/ Boundaries Raw Materials @ANDERSRAMSAY / ANDERSRAMSAY.COM / DESIGNINGWITHAGILE.COM #AGILEUXNYC CONFERENCE / FEB 25 2012Sunday, February 26, 12
    14. 14. Cardstorming - Warms up brain and hands. - 3-5 minute timebox. - Each participant writes as many features they can think of on separate stickies. - Becomes a feature palette for sketching. @ANDERSRAMSAY / ANDERSRAMSAY.COM / DESIGNINGWITHAGILE.COM #AGILEUXNYC CONFERENCE / FEB 25 2012Sunday, February 26, 12
    15. 15. Ideation Clearinghouse Capturing the imagined final product. Can be completed in an hour or less. Focus/ Warmup/ Sketching Boundaries Raw Materials Timebox @ANDERSRAMSAY / ANDERSRAMSAY.COM / DESIGNINGWITHAGILE.COM #AGILEUXNYC CONFERENCE / FEB 25 2012Sunday, February 26, 12
    16. 16. Sketching Timebox - 5m timebox. - Ensure safety. - Everyone in the room sketches. - Sketch individually. - No rules. - Clarify that this is research, not design. @ANDERSRAMSAY / ANDERSRAMSAY.COM / DESIGNINGWITHAGILE.COM #AGILEUXNYC CONFERENCE / FEB 25 2012Sunday, February 26, 12
    17. 17. Ideation Clearinghouse Capturing the imagined final product. Can be completed in an hour or less. Focus/ Warmup/ Sketching Critique Boundaries Raw Materials Timebox @ANDERSRAMSAY / ANDERSRAMSAY.COM / DESIGNINGWITHAGILE.COM #AGILEUXNYC CONFERENCE / FEB 25 2012Sunday, February 26, 12
    18. 18. Critique - 2m round-robin, then open crit. - Take careful notes, attach to the respective sketches. - Look for and work to resolve vision differences. @ANDERSRAMSAY / ANDERSRAMSAY.COM / DESIGNINGWITHAGILE.COM #AGILEUXNYC CONFERENCE / FEB 25 2012Sunday, February 26, 12
    19. 19. Designing with Workshops Learning, applying, and recombining workshop patterns. Focus/ Warmup/ Sketching Critique Boundaries Raw Materials Timebox @ANDERSRAMSAY / ANDERSRAMSAY.COM / DESIGNINGWITHAGILE.COM #AGILEUXNYC CONFERENCE / FEB 25 2012Sunday, February 26, 12
    20. 20. UX Rugby in Practice > Detailed Design @ANDERSRAMSAY / ANDERSRAMSAY.COM / DESIGNINGWITHAGILE.COM #AGILEUXNYC CONFERENCE / FEB 25 2012Sunday, February 26, 12
    21. 21. Tete-a-tete Pairing at NeedFeed: http://nerdfeed.needfeed.com/blog/2011/10/pairing-desks/ Pairing An intensive one-on-one passing game. Continuous problem debugging and knowledge distribution. @ANDERSRAMSAY / ANDERSRAMSAY.COM / DESIGNINGWITHAGILE.COM #AGILEUXNYC CONFERENCE / FEB 25 2012Sunday, February 26, 12
    22. 22. X-Pairing Designing in multiple dimensions simultaneously. Better collaboration means less/lighter documentation. @ANDERSRAMSAY / ANDERSRAMSAY.COM / DESIGNINGWITHAGILE.COM #AGILEUXNYC CONFERENCE / FEB 25 2012Sunday, February 26, 12
    23. 23. paper build html/css A cross-dimensional passing game Each medium/perspective informs the other. @ANDERSRAMSAY / ANDERSRAMSAY.COM / DESIGNINGWITHAGILE.COM #AGILEUXNYC CONFERENCE / FEB 25 2012Sunday, February 26, 12
    24. 24. Learning to Play UX Rugby making making software software Keep doing what you’re doing, but do it smaller, faster and continuously. —William Pietri @ANDERSRAMSAY / ANDERSRAMSAY.COM / DESIGNINGWITHAGILE.COM #AGILEUXNYC CONFERENCE / FEB 25 2012Sunday, February 26, 12
    25. 25. Thanks! @andersramsay andersramsay.com andersr@gmail.com designingwithagile.com @ANDERSRAMSAY / ANDERSRAMSAY.COM / DESIGNINGWITHAGILE.COM #AGILEUXNYC CONFERENCE / FEB 25 2012Sunday, February 26, 12
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