The document provides analysis of a male rapper's music video. It discusses elements like his inspiration from other artists like Nas and Eminem, his mixing of slow and fast paced beats, writing his own lyrics, and using social networking. The document also analyzes concepts like auteur theory and how the video bears the maker's signature style. It discusses the rapper's target audience as being males, females, teens who like rap and hip hop. The video's style is described as having elements like a documentary style with a slow start, faster pace in alleys, hoodies, skinny jeans, streets, studios, dancers and other people in different places.