The document provides analysis of a male rapper's music video. It discusses elements like his inspiration from other artists like Nas and Eminem, his mixing of slow and fast paced beats, writing his own lyrics, and using social networking. The document also analyzes concepts like auteur theory and how the video bears the maker's signature style. It discusses the rapper's target audience as being males, females, teens who like rap and hip hop. The video's style is described as having elements like a documentary style with a slow start, faster pace in alleys, hoodies, skinny jeans, streets, studios, dancers and other people in different places.

3. ‘You have talent, I sawyour
comment and clicked on your
channel hoping you were
good, and you are!’
‘Your really good. Keep up the good work.’.
‘Hmm your lyrics arenice
mennnnn’
‘ur pretty good.. I usually
don't subscribe to people like
u but ur different... keep it
‘yougot talent man keep it up’ up!! .’

5. Fouad
Male Rapper Mixes beats from
other songs
Writes his own
Lyrics Social
Networking
Nas
Malcolm X
Slow pace and
fast paced Similar to
eminem
Kanye West

6. Auteur Theory
• Auteur Theory suggests that the best films will
bear their maker’s ‘signature’. The artists
individual personality is shown throughout the
video.

7. Research Inspiration
99 problems
Fast Pace
Simple
The street
Low Saturation
Graffiti
Urban
Mise-en-Scene

8. Andrew Goodwins’ Theory
‘A clip that responds to the pleasure of music’

9. Fouad ft. Billy Francis & Abby Davies-
Not Concerned

10. Voyeurism
• This idea comes from Sigmund Freud and has
been used in media to explain the gendered
pleasures, voyeurism refers to the idea of
looking in order to gain sexual pleasure.

11. Target Audience
Males
Young
Females
Teens
Rap
Hip Hop Lyrics
Eminem

12. Our Idea
Strobe
Faster
Documentary Pace
Hoody Real Life
Slow start- Alley
Skinny Establishing
Jeans
Low
Saturation
Cap
Street
Studio Dancers
Public Shots
Other people
in different
Grainy places Outfit
Changes
Grimey

13. Risk Assessment
Outdoors
General Safety
Transport People
Road Conditions
Weather
Laws

14. Questions Now Open To The Floor