LinkedIn Demographics & Statistics - July 2011

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JANUARY 2012 UPDATE: http://www.slideshare.net/amover/linkedin-demographics-statistics-jan-2012 …

JANUARY 2012 UPDATE: http://www.slideshare.net/amover/linkedin-demographics-statistics-jan-2012

- LinkedIn’s members have reached 119 million, although this figure is an approximation provided by LinkedIn

- The standard user of LinkedIn is male (58.5%) and aged between 25 and 54 years (70%)

- North America and Europe represent 68% of users

- The 10 countries with more users: United States (50.1 million), India (10.6 million), United Kingdom (6.9 million), Brazil (5 million), Canada (4.2 million), Netherland (2.8 million), France (2.6 million), Australia (2.3 million), Italy (2.1 million) and Spain (2 million)

- In the 10 major countries is concentrated 80% of users

- Brazil has overtaken Canada, considering the number of users, compared with January 2011 data

- Latin America, Asia and Africa are the areas with the highest concentrations of under 34 (>70%)

- North America, Europe and Oceania are the areas with the highest concentrations of over 34 (>40%)

- There is a high concentration of men in the Middle East’s countries, which exceeds 85% in Pakistan and Saudi Arabia

- In four countries, female member’s concentration exceed the male’s one: Romania (53%), Bulgaria (52%), China (52%) and Finland (51%)

- Compared to January 2011, LinkedIn’s member have grown by 17.3%. It’s interesting to note that countries such as North America and Europe have grown much less than areas such as Africa and Latin America. This trend suggests a certain saturation in these areas

- The country with the strongest growth was Brazil (+40.2%) followed by Indonesia (+34.6%) and China (+30.4%) while countries with a lower growth were Finland (+8.3%), Denmark (+8.5%) and Netherlands (+8.8%)

- Over 40% of LinkedIn’s users work in companies with more than 10,000 employees, in Asia the figure rises up to 56%

- The industries with the highest concentration are: High Tech (15.3%), Finance (12.9%) and Manufacturing (9.8%) with significant gap according to areas

- Over 40% of the members is a Manager, Director, Owner, Chief Officer or Vice President

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  • very informative , useful presentation! worth reading
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  • Thanks a lot for sharing. Would you happen to have any data on this question on Quora, about how many % of the LI population have 500+ contacts?

    http://www.quora.com/LinkedIn-6/What-percentage-of-LinkedIn-users-have-500-connections

    I suspect there is some Power Distribution in place, where a small handull of people are super connectors. But it is a shame we don't know exactly how many connections each person has. I guess on Linked-in themselves know that...
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  • 1. DEMOGRAPHICS & STATISTICS JULY 2011
  • 2. 119 MILLION* LINKEDIN DEMOGRAPHICS & STATISTICS - JULY 2011 Credits: Amodiovalerio Verde ABOUT LINKEDIN MEMBERS WORLDWIDE * This number is an approximation of total member registrations
  • 3. MEMBERS DISTRIBUTION BY AREA Credits: Amodiovalerio Verde LINKEDIN DEMOGRAPHICS & STATISTICS - JULY 2011
  • 4. MEMBERS BY COUNTRY Credits: Amodiovalerio Verde LINKEDIN DEMOGRAPHICS & STATISTICS - JULY 2011
  • 5. MEMBERS BY COUNTRY Credits: Amodiovalerio Verde LINKEDIN DEMOGRAPHICS & STATISTICS - JULY 2011
  • 6. TOP 10 COUNTRIES Credits: Amodiovalerio Verde LINKEDIN DEMOGRAPHICS & STATISTICS - JULY 2011
  • 7. MEMBERS DEMOGRAPHICS BY AREA Credits: Amodiovalerio Verde LINKEDIN DEMOGRAPHICS & STATISTICS - JULY 2011
  • 8. MEMBERS GENDER BY COUNTRY Credits: Amodiovalerio Verde % MALE LINKEDIN DEMOGRAPHICS & STATISTICS - JULY 2011
  • 9. MEMBERS GROWTH BY AREA JAN 2011-JUL 2011 Credits: Amodiovalerio Verde LINKEDIN DEMOGRAPHICS & STATISTICS - JULY 2011
  • 10. MEMBERS GROWTH BY COUNTRY JAN 2011 – JUL 2011 Credits: Amodiovalerio Verde LINKEDIN DEMOGRAPHICS & STATISTICS - JULY 2011
  • 11. COMPANY SIZE BY AREA Credits: Amodiovalerio Verde LINKEDIN DEMOGRAPHICS & STATISTICS - JULY 2011
  • 12. Credits: Amodiovalerio Verde WORLDWIDE DISTRIBUTION BY INDUSTRY LINKEDIN DEMOGRAPHICS & STATISTICS - JULY 2011
  • 13. Credits: Amodiovalerio Verde INDUSTRY BY AREA LINKEDIN DEMOGRAPHICS & STATISTICS - JULY 2011
  • 14. Credits: Amodiovalerio Verde WORLDWIDE DISTRIBUTION BY JOB FUNCTION LINKEDIN DEMOGRAPHICS & STATISTICS - JULY 2011
  • 15. Credits: Amodiovalerio Verde JOB FUNCTION BY AREA LINKEDIN DEMOGRAPHICS & STATISTICS - JULY 2011
  • 16. Credits: Amodiovalerio Verde SENIORITY WORLDWIDE LINKEDIN DEMOGRAPHICS & STATISTICS - JULY 2011
  • 17. Source: LinkedIn Ad Platform Data comes from the LinkedIn Estimated Target Audience Estimated Target Audience is an approximation of total member registrations. Compiled on: 13-07-2011 Compiled by: Amodiovalerio Verde http://about.me/amodiovalerio.verde [email_address] More info here: http://wp.me/p1ioD7-1k Licence: CC-BY-NC THANK YOU LINKEDIN DEMOGRAPHICS & STATISTICS - JULY 2011