Learn how to get started marketing your business using the power and popularity of YouTube. -- This deck derived from: How to Market Your Business Using YouTube Joan Mullally Evelyn Trimborn Eternal Spiral Books http://EternalSpiralBooks.com/YouTube

1. How to Start
Video Marketing
with YouTube
The Basics
This deck derived from:
How to Market Your Business
Using YouTube
Joan Mullally
Evelyn Trimborn
Eternal Spiral Books
http://EternalSpiralBooks.com/YouTube

2. Why YouTube?
• YouTube is the 3rd most popular site in
the world behind Google and FaceBook
• Most popular video platform
• Estimated 3 Billion+ views DAILY
How to Market Your Business Using
YouTube, http://EternalSpiralBooks.com

3. Why YouTube?
• Quick results, uses Google-like search
engine
How to Market Your Business Using
YouTube, http://EternalSpiralBooks.com

4. Why Videos? 1
• Provide value to your subscribers
• Demonstrate how to use your product
• Show insider peeks into your sites
• Review an affiliate product
• Introduce case studies
• Enable people to learn in own way
How to Market Your Business Using
YouTube, http://EternalSpiralBooks.com

5. Why Videos? 2
• Help boost a product launch
• Increase the value of your product, service
or website
• Build a community
• Entertain and inform
• Create own channel of programs in
your niche
How to Market Your Business Using
YouTube, http://EternalSpiralBooks.com

6. Step 1: Create YouTube
Account
• Follow the “Create Account” link on the
YouTube website
How to Market Your Business Using
YouTube, http://EternalSpiralBooks.com

7. Step 2: Understanding YouTube
• YouTube is a community
• See what they are searching for and are
interested in
• Get people to watch your videos
• It’s better to get 100 people who will
buy rather than 5,000 people who
will just watch
How to Market Your Business Using
YouTube, http://EternalSpiralBooks.com

8. Step 3: Analyze the Competition
What location do you want to analyze?
Input a search keyword
•View your results, dig deep=who is watching, and
why?
How to Market Your Business Using
YouTube, http://EternalSpiralBooks.com

9. Step 4: Optimize Your Video
• Follow maximum video requirements
• Use correct video formats:
.mov, most .mpegs, .avi, .wmv, .flv
Keyword your title and description
Tag it
Include your URL, with the http://
Put it in the right category
Tweet it How to Market Your Business Using
YouTube, http://EternalSpiralBooks.com

10. Step 5: Create a Marketing
Strategy
• Create more videos based on target
keyword phrases
• Set a goal for each video you plan
– What do you want to accomplish?
– How much time can you spend each
week?
Put a call to action in each video
How to Market Your Business Using
YouTube, http://EternalSpiralBooks.com

11. Step 6: Promote Your Video
– Ask others to share it
– Recruit affiliates and social media
followers
-Link to it, and link from it to help spread the
word
-Manually link to it from Facebook,
LinkedIn and more
How to Market Your Business Using
YouTube, http://EternalSpiralBooks.com

12. Tips for Improved Success 1
Keep the format & look of each video similar
•Specialize in one area of your niche in each
video
•Keep it simple – it’s all about connection
•Put your URL & call to action as last frame
of each video
– Let it show for a minimum of 15 seconds so
people can write it down.
How to Market Your Business Using
YouTube, http://EternalSpiralBooks.com

13. Tips for Improved Success 2
•Use PowerPoint, Camtasia if you are
camera shy
•Use video editing software to produce
quality video
•Plan to make regular videos for your
channel like a cable TV station for your
niche
How to Market Your Business Using
YouTube, http://EternalSpiralBooks.com

14. Video
Marketing
with
YouTube
Keep up the great work, and we
wish you the best of success with
your video marketing campaigns!
This deck derived from:
How to Market Your Business Using
YouTube
Joan Mullally and Evelyn Trimborn
Eternal Spiral Books
http://EternalSpiralBooks.com/YouTube
C 2012, All rights reserved.