The project has a specific aim to tackle teenage pregnancy and binge drinking in the locality.
In North Lincolnshire the better off live up to ten years longer than those from poorer areas due to the inequality gap
-for example, smoking prevalence varies from 16% to 42% between our most affluent and most deprived wards)
There are an average 150 premature deaths (<75 years) from CVD each year in North Lincolnshire.
Cost per life year (saved) of CVD related illnesses Traditional cessation therapies Ambulance call-outs
Barrier Project Aim Public perception of availability and accessibility of healthier lifestyle choices a) Find more accessible, everyday approaches. Existing technologies , transport and media may not be conducive to healthier lifestyle issues b) Use technology in reverse Too little focus on prevention based approaches that facilitate better health and social well being. Poor levels of understanding about healthier living among local population c) Focus on preventative approaches. Promote current guidance.