50 % off packages for the month of March!

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2009 MEDIA GUIDE
Background:
Originally created in 2003, REVEAL, has become Kansas City’s #1 entertainment website attracting as many as 400,000 visitors in
a single month. With a large awareness level in the marketplace, and staggering penetration rate among Kansas City Internet
users, advertising on REVEAL allows you to align your brand with a popular and trusted online source for local information while
also reaching a world‐wide audience. Whether your objective is to build brand awareness or drive traffic to your business or web
site, REVEAL has the tools and tactics to deliver effective results.
Site Demographics:
Sex Marital Status Age Range Household Income
Men 42% Married 33% 18‐23 12% $80,000+ 11%
Women 58% Single 67% 24‐29 41% $60,000‐$80,000 34%
30‐40 36% $59,999‐$30,000 45%
41+ 11% Under $29,999 9%
Profile of our visitors:
• average age 24-34
• with at least some form of college education
• 80% white, 15% African American, 5% Other
• average annual household income between $36,000-$76,000
• average dollars spent out at a bar or party: $45
• goes out an average of 2-3 times per week
• eats dinner out an average of 2 times per week
• attitude described as social and outgoing with a work hard, play hard mentality
• takes pride in appearance and likes to dress nice
• majority belong to a gym or engage in sports and recreation of some kind
Survey Q & A:
• 34% have shopped online Past 1‐3 Months.
• 46% have spent more than $50 on a single dinner in the last two weeks.
• 72% have gone out for drinks with friends in the last month.
• 87% have viewed Restaurants, Hotels, Nightclubs or Entertainment Online Past 1‐3 Months.
• 98% would do business with a business listed on our site over one that wasn't.
REVEAL Resources:
• Average of 300,000+ unique visitors per month
• Opt‐In email newsletter of 10,162 and growing
• MySpace blasts to more than 4,900 friends
• Text messaging capability
• Digital media advertising campaign, which includes Craigslist.com, Backpage.com and eventful.com
• Street team to hand out flyers, promote events and spread hype
• Radio advertising coming soon
Thank you for your interest in Kansas City's original entertainment website. Advertising with REVEAL will expose your company
to hundreds of thousands of people who visit our website annually.

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REVEAL is part business directory, part entertainment guide, which attracts young, affluent, active, educated consumers from
Kansas City and across the United States. Our site is composed of a variety of business profiles. Dining, nightlife and
entertainment make up the majority of our site. However, we are working diligently to add more categories and more
businesses to the site. We strive for a product that is fun, entertaining, informative and user friendly.
Our site offers up to date trends from around Kansas City and the world, extensive original content including a growing local
entertainment guide, multimedia features and a wide‐range of local business profiles, making REVEAL the definitive online
resource for life in Kansas City.
With a large awareness level in the marketplace, and staggering penetration rate among Kansas City Internet users, advertising
on REVEAL allows you to align your brand with a popular and trusted online source for local information while also reaching a
world‐wide audience.
Whether your objective is to build brand awareness or drive traffic to your business or web site, REVEAL has the tools and tactics
to deliver effective results.
What we offer:
1. Innovative advertising products and programs tailored to you needs
2. Advertising price plans to fit ANY budget
3. Measurable results using the latest technology to track, analyze and adjust your campaigns
4. Increase in brand awareness
5. Increased market exposure / Increased frequency of exposure
6. Lower marketing costs
7. Free entertainment calendar listings
8. Exceptional customer service
2009 RATES & ADVERTISING OPTIONS
Business Profile
Having a business profile on our website is the fastest and easiest way to attract new business. Each month thousands of people
come to our site to browse a variety of business profiles. If your profile is not listed on our site, you miss the chance of being
seen. A business profile on REVEAL is like having a sales rep working for you 24 hours a day, 365 days a year.
• Profile includes, business name, logo, address, phone number, website link, Google map with driving directions,
direct email link, hours, specials, photos and more
• LIVE hyperlinks to your company profile throughout our site
TOTAL INVESTMENT ‐$129 per month or $949 annually
Featured Profile
A featured profile is one of our most sought after advertising options, due to limited space and availability. A featured profile
gets your business maximum exposure because it is the first thing visitors see when they click on that page. However, because
there are only 12 months in the year, there are only limited spaces available.
• Includes everything in a Business Profile
• Featured on the nightlife or dining main page
• One month term
• Secondary page rotating banner ad
TOTAL INVESTMENT‐$599 per month
REVEAL ADVERTISING PACKAGES
Starter Package
• Six‐month business profile
• Press Release to Kansas City Star Online
• LIVE hyperlinks to your company profile throughout our site

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• Submission to Google keyword search to increase your standing in web search engines
• Ability to post on Specials page and Reservations page
COST ‐$699 / 6 months
Growth Package
• Everything in the Starter Package
• 1profile update per month
• 2Homepage rotating banner ads
• 4 Secondary page rotating banner ads
• 2 email newsletter inclusions per month for the length of the package
COST ‐ $1,499 / 6 months
Sponsor Package
• Everything in the Starter package and the Growth package‐ $1,499 value
• Up to four profile updates per month
• Option for client supplied inclusion on REVEAL TV
• 4 Homepage rotating banner ads spread out over term‐ $1,596 value
• 8 Secondary page rotating banner ads spread out over term‐ $2,392 value
• Inclusion in every REVEAL newsletter during term ‐ $2,400 value
COST ‐ $2,499 / 6 months
A LA CARTE PRICING
Rotating Banners
• Available on homepage or secondary pages
• Guaranteed 25,000 impressions
• Sizes may vary
• Links to company profile
COST ‐ $399/homepage, $299/secondary page per month
Logo Banner Ads
• Size 200 x 75 pixels
• Links to company profile
• Placed strategically throughout our site, locations may vary
COST ‐ $99 per month
Email Newsletter
• Advertisements, inclusions, mentions in REVEAL newsletter
• Sent out weekly
• Digital ads or text link to website of profile
COST ‐ $99 per month
REVEAL Magazine, LLC. Advertising Agreement
REVEAL Magazine, LLC AD CONTRACT
1. General. A signed contract must be submitted to Reveal Magazine LLC in advance of initial publication date. By submitting
advertising for inclusion on the Reveal Magazine LLC site or service, advertiser/agency agrees to be bound by the terms of this
contract. No conditions other than those set forth herein shall be binding on Reveal Magazine LLC unless specifically agreed to in
writing by Reveal Magazine LLC. Reveal Magazine LLC will not be bound by conditions printed or appearing on order blanks or
copy instructions submitted by or on behalf of the advertiser/agency. This contract supersedes all terms and conditions on Reveal
Magazine LLC rate cards, and any previous agreements between Reveal Magazine LLC and advertiser/agency relating to the
subject matter set forth herein. Reveal Magazine LLC’s only obligation to serve advertisements hereunder shall be to serve
advertisements of the advertiser described herein, and in no event shall Reveal Magazine LLC be obligated to serve

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advertisements for any other advertiser.
2. Payment. Unless otherwise agreed in writing, the first month’s fees are due upon the execution of this contract by the
advertiser/agency and, thereafter, pro rata monthly in advance. If payment is not made timely, Reveal Magazine LLC, at its option,
may immediately terminate the contract. Reveal Magazine LLC shall have the right to hold the advertiser and/or its agency or
agent jointly liable for all amounts due. Any late payments will be assessed a $25.00 late fee.
3. Licenses and Indemnification. Advertiser/agency grants Reveal Magazine LLC the right to use, reproduce, publicly display and
distribute advertiser’s advertisements and collateral information and warrants that advertiser/agency has the right to grant such
license. Advertiser/Agency represents that the advertiser is the owner or is licensed to use the entire contents and subject matter
contained in its advertisements and collateral information, including, without limitation, (a) the names and/or pictures of persons;
(b) any copyrighted material, trademarks, service marks, logos, and/or depictions of trademarked or service marked goods or
services; and (c) any testimonials or endorsements contained in any advertisement submitted to Reveal Magazine LLC. In
addition, advertiser/agency represents that the advertiser’s advertisements and collateral information do not violate any applicable
local, state or federal law or regulation. In consideration of Reveal Magazine LLC’s acceptance of such advertisements and
information for publication, the advertiser and agency will jointly and severally indemnify and hold harmless Reveal Magazine LLC
and its officers, directors, shareholders, employees, accountants, attorneys, agents, parent, affiliates, subsidiaries, successors
and assigns from and against any and all third party claims, damages, liabilities, costs and expenses, including reasonable legal
fees and expenses, arising out of or related to: (i) advertiser/agency’s breach of any covenants, representations and warranties
made therein, (ii) Reveal Magazine LLC’s performance under this contract, and (iii) the copying, printing, distributing, transmitting
or publishing of advertiser’s/agency’s advertisements or collateral information by Reveal Magazine LLC.
4. Limitation of Liability. UNDER NO CIRCUMSTANCES WILL Reveal Magazine LLC BE LIABLE FOR ANY SPECIAL,
INDIRECT, INCIDENTAL OR CONSEQUENTIAL DAMAGES, INCLUDING, WITHOUT LIMITATON, FOR LOST INCOME OR
PROFITS, IN ANY WAY ARISING OUT OF OR RELATED TO THIS CONTRACT, EVEN IF Reveal Magazine LLC HAS BEEN
ADVISED AS TO THE POSSIBILITY OF SUCH DAMAGE.
__________________________________________________________________________________________________
Term: Package:
Total cost: Payment:
Method: Setup Fees:
The undersigned is legally empowered with due corporate authority to enter into this contract and agrees to be bound by the Terms and Conditions of this contract.
Company Name: ____________________________________________ Date:_____________________
Name: _____________________________________ Signature: ___________________________________
(Business Representative)
Print: ______________________________________ Signature: ___________________________________
(REVEAL Magazine, LLC Representative)
Business Profile Signup
Thank you for signing up for a business profile on our site. Please fill out this page or have your account manager fill it out for
you. After completed, please verify that all the information is correct. You may call your account manager to come by and pick
the form up or you can simply enclose a check and mail to REVEAL Magazine, LLC, PO BOX 42, Olathe, KS 66051.
Account Info
Contact Name: _____________________________________________________________________
Title: _____________________________________________________________________
Company Name: _____________________________________________________________________
Phone Number: _____________________________________________________________________
Email Address: _____________________________________________________________________

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Display Info
Business Name: _____________________________________________________________________
Address: _____________________________________________________________________
_____________________________________________________________________
Phone Number: _____________________________________________________________________
Website: _____________________________________________________________________
Email: _____________________________________________________________________
Hours: _____________________________________________________________________
Business Description: (email: travis@swansonmediagroup.com if you would prefer or need more room)
_____________________________________________________________________________________________________
_____________________________________________________________________________________________________
_____________________________________________________________________________________________________
_____________________________________________________________________________________________________
Dining Style: _____________________________________________________________________
Dress Code: _____________________________________________________________________
Parking: _____________________________________________________________________
Specials: _____________________________________________________________________
Smoking: Y N Coat Check: Y N Reservations: Y N Live Music: Y N
Private Dining: Y N Outdoor Dining: Y N Televised Sports: Y N Happy Hour: Y N
______ Yes, I would be interested in signing up for viewers to be able to make online reservations. (Does not apply to all businesses)