2. The need
 The SME sector is the fastest  Business Juice
growing and most lucrative
business sector in South Africa, Magazine has the
no business can afford to ignore. potential of
 There is total of 2 701 000 of bringing millions
enterprises in SA of which
407 000 are formally registered of people from
and 2 294 000 are informal. the
 83% of small enterprises are not survivalist/lowe
formally registered.
r level including
 72% of business owners are not
aware of government initiatives the informal
economy to the
mainstream
economy

3. Brand Promise
 Elevate survivalist and
emerging enterprises to
mainstream economy through
quality content that is
current, relevant and
impactful.
 Inform through factual
information that is practical,
easy to implement, interesting
and entertaining.
 Innovate through new,
unknown, cutting edge
inventions.
 Inspire aspirant
entrepreneurs through
success stories, role models

4. Our target
market
 Established
entrepreneurs
 Emerging
Entrepreneurs
 Aspirant
entrepreneurs

5. Service Offering
Digital Version Printed Version
 Freely available to  News stands
monthly subscribers.
 Block
 Knows no Borders
subscriptions
 More than 40 000 • Business chambers
subscribers for
launch issue • Development
agencies
 Back issues • Embassies
immediately
available online, • Municipalities
option for the • Tertiary
viewer to read the institutions
publication online, • Air liners
or to download it

6. Advertisers BENEFITS
 Interactive - provide Keep track of visitors
links to web site for o Where your readers
instant access or are logging in from
ordering in. o How long they spend
reading your
 Advertiser visual magazines
message can be o Total number of
enhanced with sound readers per issue,
or video for o Percentage of new
heightened impact. readers per issue
o Percentage of
 Advertisers receive repeat readers per
issue
multiple and
repeated exposure
o Number of zooms on
each page

7. Regular
Features
Info and Advice Inspiration
 Jump Starting &entertainment
 Mark it  Game Two
 Money the Moola  Interlude
Bag  Night Life
 Make It Legal  2nd Half
 E business  Gravitate
 Co-ops Corner  My Space
 Business Diaries  Woman
 Business Briefs Entrepreneur
 Opportunity Zone