Using social media design your dream practice april 2014
1. Design your Dream Practice
Using Social Media Allissa Haines!
April 23, 2014
2. why be online?
❖ Online marketing = word
of mouth!
❖ Your clients are there!
❖ Email is non-intrusive,
convenient and affordable!
❖ Social media is a
megaphone
6. what’s the point of social?
❖ connecting with the
community you want to serve!
❖ educate!
❖ be useful!
❖ be personal
7. social media options
❖ Google +!
❖ more males!
❖ technical backgrounds: engineers, IT professionals,
designers, photographers, and teachers.!
❖ varied, news and ideas! !
integrates with google places (map locations)
8. social media options
❖ LinkedIn!
❖ Slightly more male!
❖ Consistently older, better educated, and more highly
paid than users of any other network!
❖ More structured and formal!
LinkedIn has 2x the growth of facebook & twitter
9. social media options
❖ Pinterest!
❖ More female, higher income.!
❖ Image-based, ideas more than news!
❖ Sharing recipes, decorating ideas, fitness
10. social media options
❖ Twitter!
❖ slightly more females!
❖ varied, news and ideas!
❖ fast!
❖ useful
11. social media options
❖ Facebook!
❖ slightly more female, 60% of user are over 35 years
old!
❖ casual!
❖ varied, news and ideas!
❖ more & more small businesses have pages