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Under armour final presentation
- 1. “The Future is OURS” Under Armour Created by: Allison Recchia
- 2. The Big Idea The person with the winning product will receive a grand prize. All customers will have a chance to submit their new innovative product to Under Armour. People will be able to cast their vote for the top five products. Co-Creation: Implementing a business strategy focused on the customer experience and interactive relationships.
- 3. The winner will receive $1 million dollars. $3,000 dollars worth of Under Armour Gear. A year-long gym membership of their choice. The Award
- 4. Target Market Men and Women 18 to 35. People who are creative, inspired, passionate about fitness, health, our brand and overall want their ideas to be shared.
- 5. Internet Marketing Facebook Link all Facebook current accounts. Consolidate all posts. Interact more with followers. Twitter Create a consistent hashtag, Interact with customers substantially more. Create concise motivational tweets, follow your top fans. Instagram Make sure the account is not linked to competitors. Hire a professional photographer to collaborate with their social media teams. Google Create advertisements on Google.
- 6. Mobile Strategy An application will be created specifically for this contest. The application will be on the top page in the Application store. This application will allow Under Armour to use all emails and customer information to advertise in the future. People will also be able to text and call to vote in.
- 7. KPI • Expected Goals: 1. To have over one million people download our application. 2. To have over 3 million new emails and names of customers that can be contacted. 3. To increase our traffic to our Site by 100 percent. 4. Over 3 million followers on Twitter and Instagram and over 1 million page likes on Facebook. 5. Over 500,000 people submit innovative product ideas. 6. Under Armour stock will increase.
- 8. The Budget Plan $100 will be spent on the creation of commercials, advertisements and buying advertising space on the Internet. $100 million will be spent on advertising internationally, creating the application, and all voting and tallying systems. $5 Million spent on Spot-Advertising.
- 9. Tools & Tactics Bloggers •We will have paid and un-paid bloggers talking about our new campaign and how to sign up and/or vote. Advertisements •We will have advertisements on top social media platforms and also Spotify, Sound Cloud, Pandora and Itunes. On workout playlists specifically. Easy Access to Voting • Advertisements and voting on Facebook, ESPN.com, college/professional sport-team Websites, Twitter, Instagram, Google, Yahoo, our Website and all applications.
- 10. Summary
Editor's Notes
- Sponsored advertisements on all social platforms to maximize target and customer reach. RSS Feed: Enables publishers to syndicate all data automatically. It allows you to easily stay informed by retrieving the latest content from the sites you are interested in. SEO: This will allow higher ranked on the search results page, more frequently a site appears in the search results list, the more visitors it will receive from the search engine's users.
- To make this work we are going to use a variety of social marketing platforms in order to reach maximum customers. During these months we are going to triple the amount of communication we have with our customers and build a more personal relationship with them. We will create ads and commercials that inspire people to voice their ideas and opinions and to be a part of the change.
- Summary