This ppt shows how under armour promotes its products through digital marketing

1. Under Armour

2. Intro
Under Armour, Inc. is an American company that manufactures footwear,
sports, and casual apparel.[2] Under Armour's global headquarters are located
in Baltimore, Maryland with additional offices located in Amsterdam (European
headquarters), Austin, Guangzhou, Hong Kong, Houston, Jakarta, London,
Mexico City, Munich, New York City, Panama City (international headquarters),
Paris, Pittsburgh, Portland, San Francisco, São Paulo, Santiago, Seoul, Shanghai
(Greater Chinese headquarters), and Toronto.

3. Digital Marketing
● Sticking to the tagline ‘ I will' - Under Armour has a very clear idea of what it stands for. The
brand has been persistent with the tagline “I Will,” which speaks to its origin, as the company’s
initially began in the back of founder Kevin Plank’s truck.
● Under Armour acts like an underdog, while Nike is a mighty King.
● Under Armour is very focused on professional athletes, while Nike democratizes fitness.
● Under Armour is about proving others wrong, while Nike is about proving yourself right.

4. E commerce
● Ecommerce sales are a driver for growth at outerwear brand Canada
Goose, president and CEO Dana Reiss said on a call with investors
according to a SeekingAlpha transcript.
● Canada Goose’s direct-to-consumer sales grew 78.7% in Q3 to $235.3
million from $131.7 million. For the first nine months of its fiscal year
ended Dec. 31, direct-to-consumer sales grew 92.8% to $308.9 million
from $160.2 million. Direct-to-consumer sales include sales from its 12
ecommerce sites as well as its seven brand stores. Canada Goose does
not disclose its ecommerce sales.

5. Social media
Under Armour embraced the power of their brand among a core target
audience of 13 to 24 year-olds and enlisted companies to participate, and talk
about the brand. They utilized social media to drive an “Ultimate Intern
Program” where two finalists – out of more than 10,000 inquiries and over
5,000 applicants on Facebook and Twitter combined – were selected to join
their marketing team to help communicate brand messages and values with an
emphasis on digital engagement. While the campaign was created to find to
college interns, it also generated positive buzz about the brand. The Ultimate
Intern Program brought more than 120,000 new Facebook fans and over 4,000
new Twitter followers.

6. Customer reviews
● “Great products. Great service. Military/Veteran discount is outstanding.”
● “Took ages and multiple emails to get a refund for stuff I never received.
Never again.”
● “Ridiculously bad service cancelling orders that have already been charged
when taking 3 weeks to issue a refund!”
● “Ordered from Under Armour with a voucher. It arrived on time, was
perfect, no complaints!”

7. Summary
Under Armour is one of the world’s leading producers of sports goods and
merchandise. They use various platforms to advertise like tv commercials,
digital marketing, hoardings, etc. Adidas and Nike are supposedly their biggest
rivals. Under Armour has been seen to counter their rivals through their tag
lines while also coming up with something unique. Customers had a mixed
reviews about the company, some bad but mostly good. The company seems
to be doing great worldwide and doesnot face any major issues currently.

8. THANK YOU
Made by:
Angad Brar
Sec C
17021021031