5. Groundswell It's a bestselling book based on analysis by Forrester Research filled with practical, data-based strategies for companies that want to harness the power of social technologies like blogs, social networks, and YouTube.
7. Facebook has over 250 million active users. 120 million users login at least once per day to check their profiles. Demographics: Under 17 – 8.1% 18-34 43% 35-49 30% 50+ 19% 55% women 82% Caucasian
8. LinkedIn has more than 40 million registered users, spanning 170 industries. Demographics: Average age 41 years Average income $139K - 64% men Demographics: Under 17 – > 1% 18-34 22% 35-49 47% 50+ 30% 80% college graduates
9. Twitter is a free social networking and micro-blogging service that enables its users to send and read messages known as tweets . Tweets are text based posts of up to 140 characters displayed on the author's profile page and delivered to the author's subscribers who are known as followers . Demographics: Under 17 – 9.8% and shrinking 18-24 25.1% 25-34 25.2% 35-54 28.2% 55+ 8.1% 54.6% women and 72 million users
10. Best Practices from Business Customer Service – Comcast – Twitter Sales Promotion – Starbuck's Free Pastry – Facebook Product Development – Starbuck's Stir Sticks – Facebook
11. Best Practices Continued... Crisis management – Southwest Airline – Twitter Customer Service – Journey's - Facebook
12. Social Media Matrix Planner ® Current Function Current Modality SM Tool Monthly Newsletter Direct Mail Facebook link Product Setup Instructions Call Center – Enclosed Instructions Facebook Video Employment Openings Monster LinkedIn Jobs New Product Announcements Trade Magazines Twitter, Facebook
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16. Contact Information Rob Walker (208) 570-1809 To Download this Presentation: www.linkedin.com/in/robwalkermarketing Corporate Training Needs: Debbie Nolan (208) 898-9036 wwwleapfoxlearning.com