Social Networking is like a Cocktail Party <ul><li>Tips for the Virtual Cocktail Party </li></ul><ul><li>The Party goes on without you </li></ul><ul><li>Listen and Mingle First </li></ul><ul><li>Be natural – its not all about you </li></ul><ul><li>Help others first </li></ul><ul><li>Be real – not fake </li></ul><ul><li>Be likeable and approachable </li></ul><ul><li>Friends help friends </li></ul>
Groundswell It's a bestselling book based on analysis by Forrester Research filled with practical, data-based strategies for companies that want to harness the power of social technologies like blogs, social networks, and YouTube.
Social Networking Twitter up 1928% Facebook users up 198%
Facebook has over 250 million active users. 120 million users login at least once per day to check their profiles. Demographics: Under 17 – 8.1% 18-34 43% 35-49 30% 50+ 19% 55% women 82% Caucasian
LinkedIn has more than 40 million registered users, spanning 170 industries. Demographics: Average age 41 years Average income $139K - 64% men Demographics: Under 17 – > 1% 18-34 22% 35-49 47% 50+ 30% 80% college graduates
Twitter is a free social networking and micro-blogging service that enables its users to send and read messages known as tweets . Tweets are text based posts of up to 140 characters displayed on the author's profile page and delivered to the author's subscribers who are known as followers . Demographics: Under 17 – 9.8% and shrinking 18-24 25.1% 25-34 25.2% 35-54 28.2% 55+ 8.1% 54.6% women and 72 million users
Best Practices from Business Customer Service – Comcast – Twitter Sales Promotion – Starbuck's Free Pastry – Facebook Product Development – Starbuck's Stir Sticks – Facebook
Best Practices Continued... Crisis management – Southwest Airline – Twitter Customer Service – Journey's - Facebook
Social Media Matrix Planner ® Current Function Current Modality SM Tool Monthly Newsletter Direct Mail Facebook link Product Setup Instructions Call Center – Enclosed Instructions Facebook Video Employment Openings Monster LinkedIn Jobs New Product Announcements Trade Magazines Twitter, Facebook
Social Media - Hotels <ul><li>Possible Social Media Goals: </li></ul><ul><li>Showcase Property for Convention or Banquets </li></ul><ul><li>Become a destination expert (43 things by HOTEL 43) </li></ul><ul><li>Announce Room Specials or Packages </li></ul><ul><li>Publish Airport Pickup Schedules </li></ul><ul><li>Obtain guest reviews (I Endorse) </li></ul>
Social Media for Associations <ul><li>Possible Social Media Goals: </li></ul><ul><li>Attract New Members </li></ul><ul><li>Announce Events </li></ul><ul><li>Add value to events through video or podcasts </li></ul><ul><li>Expand Public Relations Efforts </li></ul><ul><li>Drive Business Back to Website </li></ul>
GET PAID! Social Media Suggestions <ul><li>P romote - Cross promote Social Media pages in other media. </li></ul><ul><li>A ssess - Catalog all communication and analyze how social media can assist. </li></ul><ul><li>I ntegrate - Must be a part of an Integrated Marketing Plan, Social Media should not stand alone. Social Media is not the only solution, just a part of the marketing communications puzzle. </li></ul><ul><li>D edicate – Allocate resources and appropriate authority to manage Social Media efforts. </li></ul>
Contact Information Rob Walker (208) 570-1809 To Download this Presentation: www.linkedin.com/in/robwalkermarketing Corporate Training Needs: Debbie Nolan (208) 898-9036 wwwleapfoxlearning.com
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