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Notes from the brainstorming session
- 1. Action Learning/Brainstorming Notes Aliss Marketing Event, Coventry University, July 29 th 2009. How to make physical induction sessions more interactive? Issues: • Nobody/few attend • Timing in the academic year (October) • Content may be too much Suggestions: • Move timing to coincide with the first assignment • Do the session in the department • Interactive element – Cephalonian/Bingo/Public Response Systems • Content – not too much, make it a meet and greet session • Try to make attendance compulsory • Identify the USP – Grades! The what’s in it for me syndrome. • Negotiate with the teaching team on what to cover • Identify the aim of induction • Use the freshers’ fayre? • What can you deliver online? • Campaigns – drip feed induction (maybe something along the lines of “This week in the library, learn how to reserve books”?) • FAQs online • Promotion/marketing – posters • Explanation/blurb in the course handbook • Go over and meet the students on the first day • Get in the Students’ Union • Link to the SU Societies pages • Try sign-up library tours Getting students to engage with online information literacy tutorials Issues: • 7 elements to tutorial • Students not engaging with all Suggestions: • Suggest they complete one element per day for a week • Hook a particular element to a specific week of their course • This task for this assignment – e.g. referencing • Link everything to one assignment with one lecturer • Get year 2 students to work with the group • Students’ union twitter or BUS facebook? – tie up with a group and reciprocal linking from Moodle • What’s in it for me? Ask the 2nd year students • Helping you get better results • Helping you find stuff for your essays
- 2. • Don’t use Google use US • Use the library online • Identify who hasn’t done it and email (personlised) with copy to the lecturer • Delicious account for permalinks to e-resources Attendance at drop-in e-resource training sessions Suggestions: • Run session regularly at the same time, a few weeks in a row • Run sessions out in the departments • Join forces with training (cross discip) to offer training as part of an event • Make sure students understand the meaning of a ‘drop-in’ session – International students may misunderstand? • Bribe students! • Need more publicity – put posters in pubs! • Ask academic staff to promote sessions to students • Add learning outcomes • Get into timetables Mystery shopper Issues: Is it worth doing? Benefits: • Get a professional outsider’s view of your service • See other library’s procedures and processes and learn from them • Joint working with a partner institution – could be carried on into other projects • Good staff development opportunity for those participating • Positive constructive feedback • Improve customer perception of the library • Identify training needs Suggestions: • Define a specific ‘research’ question in order to answer particular issues • Keep focussed Marketing the Social Care Online database Suggestions: • Segment your market – traditional/online • Adverts in key journals • What’s new? o Monthly email o RSS feed o Twitter
- 3. o Be topical– news tie-ins “behind the headlines” • Public libraries – promote to library staff • Private social care market • Links with relevant charities • Adding value to what is already done well Encouraging student CILIP members to stay in membership once they achieve their first professional post Suggestions: • 18 months for 12 promotion • Target employers • Publish a benefits breakdown • Students doing some work • Focus groups • Small business cards – Moo cards • Post-it notes branding • Pick student to blog or twitter for you • 5-6 years in career – see benefits for sound bites – student ‘ID’ • Chartership/ACLIP – send note of congratulation • What competition? • Maternity leave subscription holiday • Media-PR person • Responding on social media How can Intute become a more Web 2.0 driven service and maintain quality? Suggestions: • Wikis for resources • Extend use of RSS feeds • Champions for Intute in key libraries • Partnerships with other organisations, e.g. Netskills, Government bodies • Video Tutorials – allow embedding in VLEs • Allow for local customisation, e.g. Intute@Derby