22. We are beginning to realize that
most of the trouble with our
thinking results from our inability to
do anything about this first stage
Edward de Bono
29. “the purpose of perception is to
allow patterns to form and then to
use them… the purpose of thinking
is to find familiar pattern and so
remove the need to think any more”
~ Edward de Bono ~
30. Capturing new ideas, engaging in
challenging tasks, broadening
knowledge, interacting with
stimulating people and places
~ enhance brain’s ability to innovate
Robert Epstein, PhD
Director Emeritus of Cambridge Center for Behavioral
Studies, 2008
31. Seventy-four city employees in
Orange County, California, participated in
creativity training consisting of exercises that
focused on these four proficiencies. Eight
months after the training, the employees
increased their rate of new idea generation by
55%, brought in more than $600,000 in new
revenue, and saved about $3.5 million through
innovative cost reductions.