LinkedIn: Expand your professional network


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A presentation for DCLG staff on using LinkedIn for business

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  • Now 200 million users
    14 million users in the UK
    Male to female ratio: 55:45%
    56% users 26-44
    Over 10% 55+ (high for social media, usually around 3%)
  • Most popular brands on Facebook: music, TV shows. Most popular LinkedIn profiles are business people.
    Highlight 20 minutes – use other social media to highlight content, eg Twitter
    Use Twitter before a meeting and LinkedIn afterwards
  • Status and profile updates from Connections and ‘Pulse’.
  • Link profile to company
    Mention projects tab
  • Profile/edit profile/edit
    Decide what is publicly viewable see
    Customise URL
  • Filter by 1st connection
    See if an group already exists before starting your own
  • Can request an introduction – your contact can forward the request. If accepted you can connect with each other.
    Can see how you’re connected
    Click on settings to sync/import contacts
    Invite by email (if you don’t know the email address try Google)
    Tag connections
  • Customise news in Interests by following channels/publishers
    Can connect with people who comment on your posts
    Example of a detailed profile:
    LinkedIn Premium is the paid account (approx £12 a month): send inmail (send a message to anyone on LinkedIn), see everyone who’s viewed your profile (only five at a time with the free account), more search filters and results
  • Any questions?
  • LinkedIn: Expand your professional network

    1. 1. LinkedIn Expand your professional network Alexis Bailey Head of Digital Engagement @MsAlexisBailey
    2. 2. LinkedIn vs Facebook & Twitter 18–34 26–44 26–44
    3. 3. Safak 18–34 Rachel 26–44 Ed 26–44 Spends at least seven hours on Facebook a month Spends an hour and a half on Twitter a month Spends 20 minutes on LinkedIn a month • Likes to see what his friends are doing and get in touch with old school friends • Gets invited to social events • Likes to keep up with his favourite brands eg Coca-Cola, MTV, Converse, Redbull, Oreo • Like apps, games and quizzes, especially playing against friends • Joins lots of groups related to his personal interests • ‘Likes’ pages especially his favourite bands and TV shows eg Rihanna, Eminem, The Simpsons • Is never without her smartphone and tablet • Uses Twitter on her way to and from work • Likes to keep up to date with the latest news and real-time info • Live tweets from events she goes to • Uses her account for work-related and more personal tweets • Uses Twitter to break the ice with people before meeting them • Makes contact with influential people • Likes to network, join in debates and exchange ideas • Likes to keep in touch with old colleagues • Joins groups related to his work and personal interests • Gets invited to work-related events • Uses LinkedIn to follow up with new people he’s met at events • Gives and receives recommendations • Looks for career opportunities
    4. 4. LinkedIn basics • Fill in your profile and add a photo • Customise your public profile and URL • Search for groups
    5. 5. Build your network 1. 2. 3. 4. 5. 6. Connect with 2nd connections Search companies Get introduced Advanced search Import contacts Invite by email
    6. 6. 5 steps to finding key influencers 1. Use Topsy to find influential people and experts 2. Make a list 3. Search for them on other social media eg Twitter, blogs, Facebook 4. Engage: retweets, comments, sharing content 5. Connect on LinkedIn
    7. 7. Get the most out of LinkedIn • Make time for LinkedIn every day – 10 minutes each morning – 3x3 technique – spend 3 minutes finding 3 things to talk about • Customise your news tab • Look for good examples of profiles
    8. 8. Alexis Bailey Head of Digital Engagement @MsAlexisBailey