This document compares how three individuals with different ages and backgrounds use LinkedIn, Facebook, and Twitter. Safak, age 18-34, spends seven hours a month on Facebook to keep up with friends and brands. Rachel, age 26-44, spends an hour and a half on Twitter to stay up-to-date on news and events. Ed, also age 26-44, spends 20 minutes on LinkedIn to network, join groups related to his work, and find career opportunities. The document then provides tips for using LinkedIn, including completing your profile, building your network, finding influencers, and customizing your news feed and daily routine.

1. LinkedIn
Expand your professional network
Alexis Bailey
Head of Digital Engagement
@MsAlexisBailey

2. LinkedIn vs Facebook & Twitter
18–34
26–44
26–44

3. Safak
18–34
Rachel
26–44
Ed
26–44
Spends at least seven hours on
Facebook a month
Spends an hour and a half on Twitter
a month
Spends 20 minutes on LinkedIn
a month
• Likes to see what his friends are
doing and get in touch with old school
friends
• Gets invited to social events
• Likes to keep up with his favourite
brands eg Coca-Cola, MTV,
Converse, Redbull, Oreo
• Like apps, games and quizzes,
especially playing against friends
• Joins lots of groups related to his
personal interests
• ‘Likes’ pages especially his favourite
bands and TV shows eg Rihanna,
Eminem, The Simpsons
• Is never without her smartphone and
tablet
• Uses Twitter on her way to and from
work
• Likes to keep up to date with the
latest news and real-time info
• Live tweets from events she goes to
• Uses her account for work-related
and more personal tweets
• Uses Twitter to break the ice with
people before meeting them
• Makes contact with influential people
• Likes to network, join in debates and
exchange ideas
• Likes to keep in touch with old
colleagues
• Joins groups related to his work and
personal interests
• Gets invited to work-related events
• Uses LinkedIn to follow up with new
people he’s met at events
• Gives and receives recommendations
• Looks for career opportunities

6. LinkedIn basics
• Fill in your profile and add a photo
• Customise your public profile and URL
• Search for groups

9. Build your network
1.
2.
3.
4.
5.
6.
Connect with 2nd connections
Search companies
Get introduced
Advanced search
Import contacts
Invite by email

10. 5 steps to finding key influencers
1. Use Topsy to find influential people and
experts
2. Make a list
3. Search for them on other social media
eg Twitter, blogs, Facebook
4. Engage: retweets, comments, sharing
content
5. Connect on LinkedIn

12. Get the most out of LinkedIn
• Make time for LinkedIn every day
– 10 minutes each morning
– 3x3 technique – spend 3 minutes finding
3 things to talk about
• Customise your news tab
• Look for good examples of profiles

14. Alexis Bailey
Head of Digital Engagement
@MsAlexisBailey