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LinkedIn: Expand your professional network

LinkedIn: Expand your professional network



A presentation for DCLG staff on using LinkedIn for business

A presentation for DCLG staff on using LinkedIn for business



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  • Now 200 million users <br /> 14 million users in the UK <br /> Male to female ratio: 55:45% <br /> 56% users 26-44 <br /> Over 10% 55+ (high for social media, usually around 3%) <br />
  • Most popular brands on Facebook: music, TV shows. Most popular LinkedIn profiles are business people. <br /> Highlight 20 minutes – use other social media to highlight content, eg Twitter <br /> Use Twitter before a meeting and LinkedIn afterwards <br />
  • Status and profile updates from Connections and ‘Pulse’. <br />
  • Link profile to company <br /> Mention projects tab <br />
  • Profile/edit profile/edit <br /> Decide what is publicly viewable see <br /> Customise URL <br />
  • Filter by 1st connection <br /> See if an group already exists before starting your own <br />
  • Can request an introduction – your contact can forward the request. If accepted you can connect with each other. <br /> Can see how you’re connected <br /> Click on settings to sync/import contacts <br /> Invite by email (if you don’t know the email address try Google) <br /> Tag connections <br />
  • Customise news in Interests by following channels/publishers <br /> Can connect with people who comment on your posts <br /> Example of a detailed profile: http://www.linkedin.com/in/jeffhodgkinson <br /> LinkedIn Premium is the paid account (approx £12 a month): send inmail (send a message to anyone on LinkedIn), see everyone who’s viewed your profile (only five at a time with the free account), more search filters and results <br />
  • Any questions? <br />

LinkedIn: Expand your professional network LinkedIn: Expand your professional network Presentation Transcript

  • LinkedIn Expand your professional network Alexis Bailey Head of Digital Engagement @MsAlexisBailey
  • LinkedIn vs Facebook & Twitter 18–34 26–44 26–44
  • Safak 18–34 Rachel 26–44 Ed 26–44 Spends at least seven hours on Facebook a month Spends an hour and a half on Twitter a month Spends 20 minutes on LinkedIn a month • Likes to see what his friends are doing and get in touch with old school friends • Gets invited to social events • Likes to keep up with his favourite brands eg Coca-Cola, MTV, Converse, Redbull, Oreo • Like apps, games and quizzes, especially playing against friends • Joins lots of groups related to his personal interests • ‘Likes’ pages especially his favourite bands and TV shows eg Rihanna, Eminem, The Simpsons • Is never without her smartphone and tablet • Uses Twitter on her way to and from work • Likes to keep up to date with the latest news and real-time info • Live tweets from events she goes to • Uses her account for work-related and more personal tweets • Uses Twitter to break the ice with people before meeting them • Makes contact with influential people • Likes to network, join in debates and exchange ideas • Likes to keep in touch with old colleagues • Joins groups related to his work and personal interests • Gets invited to work-related events • Uses LinkedIn to follow up with new people he’s met at events • Gives and receives recommendations • Looks for career opportunities
  • LinkedIn basics • Fill in your profile and add a photo • Customise your public profile and URL • Search for groups
  • Build your network 1. 2. 3. 4. 5. 6. Connect with 2nd connections Search companies Get introduced Advanced search Import contacts Invite by email
  • 5 steps to finding key influencers 1. Use Topsy to find influential people and experts 2. Make a list 3. Search for them on other social media eg Twitter, blogs, Facebook 4. Engage: retweets, comments, sharing content 5. Connect on LinkedIn
  • Get the most out of LinkedIn • Make time for LinkedIn every day – 10 minutes each morning – 3x3 technique – spend 3 minutes finding 3 things to talk about • Customise your news tab • Look for good examples of profiles
  • Alexis Bailey Head of Digital Engagement @MsAlexisBailey