1. Alex Ayvazov
Julia Irion
Aaron Moretti
Dessi Nikolova

2. Ford Fusion Hybrid
Strengths Weaknesses
 Traditional Sedan  Relatively high price
Design  Lower fuel economy
 More Standard  Less cargo space than
Equipment
some competitors
 More rear legroom than
most hybrids Threats
• Decrease of oil prices (+)
Opportunities
• Hydrogen Cars
• Rising gas prices (-)
• Public Transportation (-)
• Green movement
• Electric Cars
• Market demand for
• New modes of transportation
more unique vehicles (-)
• Maintenance cost of gas cars (-)

3. Lexus CT 200h
Strengths
• Sporty, fun to drive Weaknesses
• Best fuel economy in its • Limited storage space
segment • Interior design is less
• One of the cheapest Lexus luxurious than typical
models Lexus
• Lexus’ customer loyalty • Slower acceleration than
Prius
Opportunities
• Rising gas prices lead to Threats
increased demand for fuel • Decrease in oil prices
efficient vehicles • Hydrogen cars
• “Green movement.” Increased • Public Transportation
sales of “green vehicles.” • Electric cars
• Market demand for more • New modes of transportation
unique vehicles (-) • Maintenance cost of gas cars (-)

4. Chevy Volt
Strengths
Weaknesses
 Fuel-Efficient
 GM Brand
 Numerous Green Awards  Needs to be plugged into an
 Regenerative Braking outlet
Opportunities Threats
 Focus marketing on Fuel  Decrease of oil prices (-)
efficieny (-)  Hydrogen Cars
 Riding the “green” wave (+)  Public transportation (+)
 Market Demand for unique  Electric Cars (+)
vehicles (+)  New Modes of Transportation
 Maintenance cost of gas cars
(-)

5. Toyota Prius
Strengths
• Largest share of U.S. Weaknesses
market • Higher price
• 50 MPG • Battery Disposal not “green”
Opportunities Threats
• Focus marketing on • Decrease of oil prices
Fuel efficiency (+) • Hydrogen Cars
• Riding the “green” • Public transportation (+)
wave • Electric Cars
• Market Demand For • New Modes of Transportation
unique vehicles (+) • Maintenance cost of gas cars (-)

6. Hybrid Comparison
Chevy Volt
Combined MPG
Toyota Prius
Honda Insight Lexus CT 200h
Ford Fusion Hybrid
Base Price

7. Hybrid Comparison 2
Chevy Volt
Lexus CT 200h
Honda Insight
Chevy Volt
U.S. News Safety Rating
Toyota Prius
Toyota Prius
Honda Insight Lexus CT 200h
Ford Fusion Hybrid
Ford Fusion
J.D. Power and Associates Predicted Reliability Rating