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2. Table of Contents
Page 2 TrueCar’s Price Flex Score
The TrueCar Price Flex Score measures the elasticity of transaction price by model. The Price Flex Score calculation dynami-
cally incorporates the factors that affect price variance including the model’s transaction price range, current inventory and sales
data. A vehicle experiencing extremely low inventory and a small range of transaction prices will have a low Price Flex Score.
Don’t expect much of a discount from the TrueCar average transaction price on a vehicle with a low Price Flex Score. If a
vehicle has a high Price Flex Score, however, you have the potential to strike a deal significantly below (or above, if you’re not
careful!) the TrueCar average transaction price. Here are the 2010 models with the highest and the lowest Price Flex Scores.
We also show the models with the highest and lowest Price Flex Score within each vehicle category. The scores range from 1
to 100. A score of 1 corresponds to the lowest Price Flex Score and indicates a very small -if any- negotiation power. A score
of 100 indicates the highest Price Flex Score, meaning there is a big range of transaction prices for that model.
Page 3 Greatest Discounts
Large trucks offer the greatest discounts at an average below MSRP of 11%. Model year 2010 domestic makes including
Chevrolet, Ford, Mercury, GMC, and Lincoln offer the biggest discounts. The top 2011 makes with the biggest discounts are
Toyota, GMC, Chevrolet, Honda, and BMW.
Page 5 Best and Worst Days of the Month to Buy a Car
Our projections over the next 31 days suggest that the best day to buy a car is actually the Thursday before Labor Day,
September 2nd. The worst day to buy a car will likely be on Tuesday, September 14th.
Page 5 Largest Total Incentives for June
The BMW M6 offers the highest incentives this month with $12,500 in dealer cash.
Page 6 Greatest Price Drop Month over Month
For each body type, TrueCar.com tracks the average transaction price for each trim and lists vehicles with the greatest drop in
price month over month. This months greatest drop in price falls under the luxury car category with a $1,480 price drop.
Page 7 Shortest and Longest Days in Inventory
Vans, luxury sport cars, and large cars are where the best potential inventory-based discounts will be seen. On average, vans
are staying in inventory for 135 days, while luxury sport cars and large cars are on staying on the lot for 67 days each.
Meanwhile, large SUVs continue to move off the lots quickly, with an average inventory stay of 32 days. Among 2010 models,
the Hyundai Sonata spends the longest days in inventory at an average of 216 days. It will be tough finding a Lexus LX 570,
which has the shortest days in inventory at an average stay of 12 days.
Page 8 Model Year Share
Model year share shows the percentage share of 2010 model year vehicles sold within the last month versus vehicles of any
other model year sold. The makes with the highest percentage of 2010 model year share are Lexus, Mazda, and Acura. Model
year 2010 vehicles make up 82.7% of vehicles available. BMW has the highest share of 2011 models with 89.5%.
August 14th, 2010 - TrueTrends™ by TrueCar™ - © 2010 TrueCar, Inc. 1

3. TrueCar Price Flex Score
Least and Most Flexible 2010 Vehicles ( by Vehicle Category )
Vehicle Category Least Flexible Model Most Flexible Model
Large Car Buick LaCrosse (Score: 2) Chrysler 300 (Score: 96)
Large SUV Mazda CX-9 (Score: 5) GMC Yukon (Score: 35)
Large Truck Toyota Tundra 4WD Truck (Score: 14) GMC Sierra 1500 Hybrid (Score: 91)
Luxury Car Audi A8 L (Score: 6) Cadillac STS (Score: 99)
Luxury Sport Car Infiniti G37 Convertible (Score: 2) BMW 6 Series (Score: 97)
Luxury SUV Audi Q7 (Score: 1) Land Rover LR2 (Score: 91)
Midsize Car Ford Fusion (Score: 11) Suzuki Kizashi (Score: 98)
Midsize SUV Ford Edge (Score: 2) Kia Optima (Score: 97)
Minivan Dodge Grand Caravan (Score: 31) Volkswagen Routan (Score: 93)
Small Car Chevrolet HHR (Score: 14) Kia Forte (Score: 97)
Small SUV GMC Terrain (Score: 5) Kia Sportage (Score: 95)
Small Truck Ford Explorer Sport Trac (Score: 13) Ford Ranger (Score: 75)
Sport Car MINI Cooper Convertible (Score: 6) Mitsubishi Eclipse (Score: 99)
Subcompact Car MINI Cooper Clubman (Score: 9) Nissan cube (Score: 100)
Van Ford Econoline Wagon (Score: 21) Chevrolet Express Cargo Van (Score: 77)
TrueCar Price Flex Score
Least Flexible 2010 Models Most Flexible 2010 Models
Score Make Model Score Make Model
1 Audi Q7 100 Nissan cube
1 Cadillac SRX 100 Hyundai Accent
2 Buick LaCrosse 99 Cadillac STS
2 Ford Edge 99 Chevrolet Aveo
2 Infiniti G37 Convertible 99 Mitsubishi Eclipse
3 Acura RDX 98 Dodge Viper
3 Lincoln MKX 98 Suzuki Kizashi
4 Chevrolet Impala 97 BMW 6 Series
5 Chevrolet Equinox 97 Kia Forte
5 GMC Terrain 96 Chrysler 300
Only one model per make was selected for the least and most flexible models.
August 14th, 2010 - TrueTrends™ by TrueCar™ - © 2010 TrueCar, Inc. 2

4. Greatest Discounts
Top Discounts ( by Vehicle Category )
Top Discounts
Average % Below
Rank Vehicle Category MSRP The greatest percent below MSRP helps identify
1 Large Truck 11% the biggest consumer discounts of the month.
2 Luxury Car 8% Below, TrueCar ranks 2010 and 2011 vehicles
with average transaction prices that comprise the
3 Van 7%
greatest percent off the make or model’s average
4 Midsize Car 7%
MSRP.
5 Large SUV 7%
6 Large Car 6%
7 Minivan 6%
8 Small SUV 6%
9 Luxury Sport Car 6%
10 Small Car 6%
11 Luxury SUV 6%
12 Small Truck 5%
13 Midsize SUV 5%
14 Sport Car 5%
15 Subcompact Car 2%
Top 2010 Models ( by Vehicle Category ) Top 2011 Models ( by Vehicle Category )
% Below % Below
Vehicle Category Model MSRP Vehicle Category Model MSRP
Large Truck Chevrolet Silverado 1500 23% Midsize Car Chevrolet Malibu 13%
Midsize Car Chevrolet Malibu 20% Large Truck Chevrolet Silverado 2500HD 11%
Midsize SUV Jeep Grand Cherokee 19% Large SUV Chevrolet Traverse 10%
Small Truck Ford Ranger 17% Large Car Toyota Avalon 10%
Large Car Mercury Grand Marquis 17% Midsize SUV Buick Enclave 9%
Small Car Ford Focus 16% Minivan Toyota Sienna 8%
Large SUV Chevrolet Tahoe 15% Luxury Car BMW 1 Series 8%
Van Chevrolet Express Cargo Van 14% Luxury Sport Car BMW M3 7%
Luxury SUV Lincoln MKX 14% Luxury SUV BMW X6 7%
Minivan Kia Sedona 14% Sport Car Ford Mustang 6%
Luxury Sport Car Chevrolet Corvette 14% Small Car Nissan Versa 5%
Sport Car Ford Mustang 13% Subcompact Car Ford Fiesta 1%
Small SUV Jeep Patriot 13%
Luxury Car Lincoln MKZ 12%
Subcompact Car Toyota Yaris 11%
August 14th, 2010 - TrueTrends™ by TrueCar™ - © 2010 TrueCar, Inc. 3

5. Greatest Discounts (continued...)
Makes with Greatest Discounts on 2010 Vehicles
18%
Chevrolet
Ford
16%
Mercury
GMC
Chrysler
% BELOW MSRP
14%
12%
10%
8%
March April May June July
Top Discounts: 2010 Makes Top Discounts: 2011 Makes
Rank Make % Below MSRP Rank Make % Below MSRP
1 Chevrolet 16% 1 Toyota 10%
2 Ford 15% 2 GMC 9%
3 Mercury 14% 3 Chevrolet 8%
4 GMC 14% 4 Honda 8%
5 Lincoln 12% 5 BMW 7%
Top Discounts: 2010 Models Top Discounts: 2011 Models
Rank Make / Model % Below MSRP Rank Make / Model % Below MSRP
1 Chevrolet Silverado 1500 23% 1 Chevrolet Malibu 13%
2 Jeep Grand Cherokee 19% 2 Toyota Camry 12%
3 Hyundai Sonata 17% 3 GMC Acadia 9%
4 Ford Ranger 17% 4 Buick Enclave 9%
5 Mercury Grand Marquis 17% 5 Ford Flex 9%
Top discounts for 2010 Models are based on the top discounts for each brand.
August 14th, 2010 - TrueTrends™ by TrueCar™ - © 2010 TrueCar, Inc. 4

6. Best Day of the Month to Buy a Car
13%
PROJECTED AVERAGE DISCOUNT
12% Sept. 2nd, 2010
11%
10%
9% Sept. 14th, 2010
8%
7%
8/16/10 8/20/10 8/24/10 8/28/10 9/01/10 9/05/10 9/09/10 9/13/10
Best Day to Buy a Vehicle
Consumer Tip of the Month September 2nd, 2010
Average Discount: 11.23%
Our projections for the best and worst day to buy a new
vehicle are rooted in an analysis of historical sales as well
as short-term forecasts. Our projections over the next 31 Worst Day to Buy a Vehicle
days suggest that the best day to buy a car is actually the September 14th, 2010
Average Discount: 8.31%
Thursday before Labor Day, September 2nd. The worst
day to buy a car will likely be on Tuesday, September 14th.
Largest Total Incentives for July
Models with Largest Total Incentives
Rank Make / Model Customer Cash Rebate Dealer Cash
1 BMW M6 $0 $12,500
2 Infiniti QX56 $0 $7,000
3 Chevrolet Impala $0 $5,000
4 Volkswagen Routan $0 $5,000
5 Volvo XC70 $0 $5,000
This table shows the highest incentive for each brand ranked. Generally, incentives are active throughout the month
in which TrueTrends by TrueCar is released. Though active at the time of the reports’ release, incentives are subject
to change without notice. Check for updates on the TrueCar price report for each model and with your dealer.
August 14th, 2010 - TrueTrends™ by TrueCar™ - © 2010 TrueCar, Inc. 5

7. Greatest Price Drop Month Over Month
Top Vehicles ( by Vehicle Category )
Vehicle Category Year / Make / Model $ Drop From Last Month
Luxury Car 2010 Mercedes-Benz R-Class ($1,480)
Large Car 2011 Ford Flex ($1,171)
Luxury SUV 2010 Land Rover Range Rover Sport ($1,150)
Large SUV 2010 Ford Expedition EL ($548)
Van 2010 Ford Transit Connect Wagon ($494)
Sport Car 2010 Volkswagen GTI ($481)
Small Car 2010 Mitsubishi Lancer ($464)
Small SUV 2010 Jeep Patriot ($375)
Midsize Car 2010 Dodge Avenger ($373)
Midsize SUV 2010 Toyota RAV4 ($372)
Subcompact Car 2010 Scion xB ($233)
Minivan 2011 Toyota Sienna ($224)
Small Truck 2010 Nissan Frontier ($223)
Large Truck 2010 Toyota Tundra 2WD Truck ($145)
Luxury Sport Car 2010 Infiniti G37 Sedan ($102)
Top Vehicles (overall)
Rank Year / Make / Model $ Drop From Last Month
1 2010 Mercedes-Benz R-Class ($1,480)
2 2011 Ford Flex ($1,171)
3 2010 Land Rover Range Rover Sport ($1,150)
4 2011 BMW X6 ($685)
5 2010 Audi A4 ($548)
For each body type, TrueCar tracks the average transaction price for each trim and lists vehicles with the greatest drop in price month over month.
TrueCar also ranks the trims for unique makes with the overall greatest drop in price from July 9th, 2010 to August 5th, 2010.
August 14th, 2010 - TrueTrends™ by TrueCar™ - © 2010 TrueCar, Inc. 6

8. July’s Shortest and Longest Days in Inventory
Industry Wide Average Days in Inventory for July: 49 Days
Shortest to Longest ( by Vehicle Category )
Shortest and Longest Days in Inventory
Average
Rank Vehicle Category Days in Inventory TrueCar ranks the vehicles that spend, on
1 Large SUV 32 average, the shortest and longest days on the
2 Midsize SUV 34 lot before they sell. We rank by both overall
3 Luxury SUV 38 shortest / longest days in inventory and by
category. Vehicles that spend little time in
4 Small SUV 38
inventory are in high demand, while vehicles that
5 Minivan 38
spend an extended time in inventory are in low
6 Midsize Car 45 demand.
7 Luxury Car 51
8 Large Truck 54
9 Small Car 57
10 Sport Car 58
11 Small Truck 60
12 Subcompact Car 62
13 Large Car 67
14 Luxury Sport Car 67
15 Van 135
2010 Vehicles: Shortest Days in Inventory 2010 Vehicles: Longest Days in Inventory
Rank Make / Model Days in Inventory Rank Make / Model Days in Inventory
1 Lexus LX 570 12 1 Hyundai Sonata 216
2 GMC Terrain 14 2 Toyota Camry 208
3 Chevrolet Equinox 16 3 Toyota Camry Hybrid 187
4 Ford Expedition EL 18 4 Ford F-350 171
5 Toyota Highlander 19 5 Ford Mustang 167
6 Lexus LS 460 19 6 Scion xD 156
7 Toyota RAV4 19 7 Lincoln MKT 134
8 Lincoln Navigator 21 8 Ford Transit Connect 134
9 Toyota 4Runner 22 9 Jeep Commander 124
10 Nissan Murano 23 10 Mazda Tribute 119
August 14th, 2010 - TrueTrends™ by TrueCar™ - © 2010 TrueCar, Inc. 7

9. July’s Shortest and Longest Days in Inventory (continued...)
2011 Vehicles: Shortest Days in Inventory 2011 Vehicles: Longest Days in Inventory
Rank Make / Model Days in Inventory Rank Make / Model Days in Inventory
1 Volkswagen Tiguan 6 1 Toyota Camry Hybrid 64
2 Audi A5 6 2 Volvo C70 62
3 Infiniti QX56 6 3 Volvo C30 61
4 Toyota Tacoma 7 4 Mitsubishi Eclipse 49
5 Mercedes-Benz GL450 8 5 Toyota Camry 47
6 Audi Q5 8 6 Kia Sorento 38
7 BMW 528i 8 7 Infiniti M37 34
8 Hyundai Elantra Touring 9 8 Scion xB 29
9 Mercedes-Benz GLK350 9 9 Toyota Sienna 28
Model Year Share
Percent Industry Share of Model Year Vehicles
2009
Model Year Share shows the percentage share of .5%
2010 model year vehicles sold within the last month 2010
versus vehicles of any other model year sold. 82.7%
Generally, the higher the model year share value, the
2011
higher the discount a consumer can expect to receive 82.7% 16.8%
on that given model. It also reflects that dealers are 2010 VEHICLES
more likely to cut deals on a 2010 model in order to
make room for a 2011. At this time of year, many
brand’s model year mix are predominantly comprised
of 2010’s. The makes with the highest percentage of
2010 model year share are Lexus, Mazda, and Acura.
Between 2009, 2010, and 2011 vehicles, 2010 shares 82.7%
of total sales.
Lowest Percentage of 2010 Vehicles Sold Highest Percentage of 2011 Vehicles Sold
Rank Make % of Sales Rank Make % of Sales
1 BMW 9.8% 1 BMW 89.5%
2 Jaguar 27.4% 2 Jaguar 72.2%
3 Porsche 28.0% 3 Porsche 70.8%
4 smart 44.3% 4 Subaru 49.4%
5 Subaru 50.5% 5 Audi 42.4%
August 14th, 2010 - TrueTrends™ by TrueCar™ - © 2010 TrueCar, Inc. 8

10. Appendix
About Us
TrueCar is the authority in new-car pricing. We show car marketplace pricing, helping them price cars for increased
buyers and car dealers how much people actually paid for a sales, and ultimately gaining market share over other
particular car in a specific local area. With TrueCar pricing, dealers. Our innovative new car pricing service is offered
both new car buyers and new car dealers can know at any free of charge on our website at www.truecar.com, on our
time what is considered a good or great price on a new car. mobile site at mobile.truecar.com, and via syndication of our
Consumers no longer need to walk into a dealership tools and pricing data to leading automotive research sites
partially informed and fully suspicious – using TrueCar they throughout the web.
walk in knowing the price of a fair deal. Dealers benefit by
TrueCar’s real-time, unbiased information about
Disclaimer
This report and the information contained herein is for your include technical inaccuracies or typographical errors.
noncommercial, personal use on an “as-is, as available” Neither TrueCar nor any of its parents, subsidiaries,
basis and may be used by you for informational purposes affiliates, or their respective partners, officers, directors,
only. TrueCar makes no representations or warranties, employees, or agents shall be held liable for any damages,
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infringement. The information contained in this report may
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August 14th, 2010 - TrueTrends™ by TrueCar™ - © 2010 TrueCar, Inc. 9