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G-Shock 3D Branding Exercise
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G-Shock 3D Branding Exercise

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An academic exercise on exploring and deconstructing a well-known brand to derive the vision, personality and language, to then identify a new concept (product or experience) that that brand could …

An academic exercise on exploring and deconstructing a well-known brand to derive the vision, personality and language, to then identify a new concept (product or experience) that that brand could take to market.

Published in Design , Health & Medicine , Business
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Transcript

  • 1. Pablo Soler – Alejandro Rios – Juan Esteban Rangel
  • 2. * Current Brands vision* Personality* Lenguage
  • 3. The New ProposalThe Armor for Rough Seconds !!!
  • 4. TExtreme ArmorHard CoreAdventureRugged BloodAqua XtremeExtreme ArmorHard CoreAdventure
  • 5. Rugged BloodHard CoreAdventureExtreme ArmorAqua Xtreme
  • 6. So, you think you’retough enoughfor underwater?
  • 7. G-PREASSURE
  • 8. Your blood will onlyattract other G-SHARKS!
  • 9. Market
  • 10. Benefits.1. The new concept is aligned with thecurrent brands vision.2.There is a clear opportunity toexplore the underwater extremesports market.3. The new concept is both a newexperiences (sport) and product(devise)
  • 11. Thankyou!