Online Video: Creating Awareness that Builds Demand

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More and more, your customers are looking for captivating ways to engage with your company. As a result, more B2B marketers are appreciating the value of producing online videos as an important and growing research source among B2B decision-makers. Whether you’re creating an overview, explaining your product or service or sharing customer testimonials, online video has become one of the best resources for creating awareness and generating targeted leads. Join us as we look at the key elements behind video storytelling, tailoring your video length and quality to specific traffic channels, and targeting videos to customers based on their interests or position in the sales funnel.

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Online Video: Creating Awareness that Builds Demand

  1. 1. Creating Awareness that Builds Demand Akiva Ben-Ezra BenEzraMarketing.com TXT Akiva to 50500
  2. 2. •Title •Description •Url of YouTube video •Tags •Transcript •Annotations •Custom Annotations ( Clickable link to website) •Location of Video (Address of Business) •Custom Thumbnail
  3. 3. YouTube On Page Optimization
  4. 4. Custom Annotations
  5. 5. Video Location
  6. 6. Transcription
  7. 7. Transcription
  8. 8. Share the Video •Facebook •Twitter •Blog about it
  9. 9. In Video Programming
  10. 10. In Video Programming
  11. 11. In Video Programming
  12. 12. In Video Programming
  13. 13. In Video Programming
  14. 14. Case Study

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