How to use the various forms of media to make a different in our local communities. Also shared two great examples one of which I was directly involved in creating the video and the other happened next door in Kenya.

1. Using Media to
make a difference
Allan Kakinda

2. Global Problems
• Inequality
• Poverty
• Identity and misrepresentation
• Environmental Conservation
• Health: Diseases and outbreaks
• War and conflict
• Hunger
• ……….

3. Formats of Media

4. • Proactive approach
• Reactive approach
Approaches

5. Proactive Approach
Problem: Inequality
On average, the report
revealed that of the 80 days
allocated to a school term,
29.7% of the adolescent girls
said they miss a minimum of
four days per cycle.
Media: On Creating Home-
made sanitary pads.
Link: https://goo.gl/Tn3R10

6. Total Views by Gender

7. Total Views by Country

8. Comments

9. Local
Impact
• Trained over 100 teachers and over 200
students on how to create home-made
sanitary pads in Uganda.
• Created over 300 DVDs of the video and
shared with schools around Uganda.

10. Problem: Misrepresentation
CNN writes a story that
misrepresentations Kenya.
Media: Twitter -
#someonetellCNN
Link: https://goo.gl/H8YvXd
Reactive Approach

11. #someonetellCNN

12. #someonetellCNN

13. #someonetellCNN was one of most trending hashtags on Twitter last week and
this forced CNN to apologize for their misrepresentation of Kenya.

14. If we can purpose, we can use media to
positively influence our societies.
Allan Kakinda