Webcast: Growing High Performance Product Management Teams
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Most companies strive to be better and more efficient; few understand that Product Management is a critical function to make this happen. In my experience, companies often confuse and misuse Product Management. These companies risk building the wrong product, adopt the wrong strategy or implement ineffective marketing approaches. A recent study of experienced product managers and marketing managers from different companies and industries identified common challenges impacting their effectiveness and productivity. This session will identify ways to deal with these challenges and will explain why a collaborative environment is essential for the success of product management teams. This session will help you build and effectively manage a product management team. It will identify ways to empower your product management team to lead cross-functional product teams effectively. Join Hector Del Castillo as he shares his insights on why growing high performing product management teams is critical for product-driven organizations. Hector Del Castillo brings over 15 years of experience directing product strategy for product-driven companies to create new revenue streams by implementing a product life cycle management process, realigning the business model, and growing high-performance product teams. He has launched several profitable technology-based products and solutions. -------------------------------------------- AIPMM Membership benefits include the national Product Management Educational Conference, regional conferences, the Career Center, peer Forums, tools, templates, publications and eligibility to enroll in the Certification Programs. The Agile Certified Product Manager® (ACPM), Certified Product Manager® (CPM), Certified Product Marketing Manager® (CPMM), Certified Brand Manager® (CBM), and Certified Innovation Leader (CIL) programs allow individual members to demonstrate their level of expertise and provide corporate members an assurance that their product professionals are operating at peak performance. http://www.AIPMM.com Subscribe: http://www.aipmm.com/subscribe LinkedIn: http://www.linkedin.com/company/aipmm Membership: http://www.aipmm.com/join.php Certification: http://aipmm.com/html/certification Webinar Series: http://aipmm.com/aipmm_webinars/ Articles: http://www.aipmm.com/html/newsletter/article.php Moderated by Cindy F. Solomon, CPM, CPMM Founder, Global Product Management Talk @ProdMgmtTalk Global Product Management Talk: http://www.prodmgmttalk.com http://bit.ly/nbw9Yr
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Thanks everyone who participated in this highly engaging discussion at ProductCamp Boston. I also want to thank the Association of International Product Marketing and Management (AIPMM), LogiAnalytics, and the 280 Group for their support.
Feel free to favorite this if you like it. I welcome your comments regarding this topic. Visit http:/linkd.in/hdelcastillo.
Description
Most companies strive to be better and more efficient; few understand that Product Management is a critical function to make this happen. In my experience, companies often confuse and misuse Product Management. These companies risk building the wrong product, adopt the wrong strategy or implement ineffective marketing approaches. A recent study of experienced product managers and marketing managers from different companies and industries identified common challenges impacting their effectiveness and productivity. This session will identify ways to deal with these challenges and will explain why a collaborative environment is essential for the success of product management teams.
This session explains why you need to build and effectively manage a product management team. It identifies ways to empower your product management team to lead cross-functional product teams effectively. It also provides insights on why growing high performing product management teams is critical for product-driven organizations.
Who Should Attend
This discussion is for CXOs, VPs and Directors of Product Management and Product Marketing, experienced product managers, and product team leaders who want to accelerate their careers by managing other product managers.
About the Speaker:
Hector Del Castillo, a senior product innovation strategy consultant, has over 15 years of experience directing the product strategy for companies to create new revenue streams and reduce risk by growing high-performing product teams and implementing a product life cycle management process. He has launched several profitable technology-based products and solutions. He provides services as a consultant, contractor, coach, or trainer to companies that want to grow and create value-added products that delight customers and create demand.
About AIPMM
The AIPMM is the hub of all things product management. It is where product professionals go for answers. With members in over 65 countries, it is the worldwide certifying body of product team professionals.
It is the world's largest professional organization of product managers, brand managers, product marketing managers and other product team professionals who are responsible for guiding their organizations, or clients, through a constantly changing business landscape.
Visit www.aipmm.com.
Event: ProductCamp Boston
Date: Saturday, May 4, 2013
Website: http://bit.ly/10jQ9RT
Video: http://slidesha.re/159f3Hr
Slideshare: http://slidesha.re/10xOHeW Building & Growing High Performing Product Management Teams - H. Del Castillo
Building & Growing High Performing Product Management Teams - H. Del CastilloHector Del Castillo, CPM, CPMM
Introduction
A recent study of experienced product managers from different companies and industries showed that there are common challenges impacting their effectiveness and productivity. This discussion will help you understand key tips to differentiate yourself and accelerate you career. It will help you understand how to position yourself to find a new opportunity or get promoted. We will identify how you can increase your skills to enhance your worth. We will also discuss ways to define and sharpen your value proposition. This discussion is for those of you who want to accelerate your career, obtain a promotion, or find your next job opportunity.
Objectives
• Understand how to answer the question: Why should I hire or promote you over others?
• What's your value proposition as a product manager or marketing manager?
• What can you do to accelerate your career in product management or product marketing?
Description
This discussion will help you understand key tips to differentiate yourself and accelerate you career. Learn how to convince a prospective employer why they should hire you or why they should promote you over others. We will identify how you can enhance your worth by increasing your transferable skills. We will also discuss ways to identify your unique selling propositions.
Connect with me at http:/linkd.in/hdelcastillo for more information regarding AIPMM membership or certification courses in your area.
Let me know how I can help you create and implement a product strategy and product planning process successfully to grow your technology-based business.
The Product Manager Pathfinder - Product Camp DC - H. Del Castillo, AIPMM
The Product Manager Pathfinder - Product Camp DC - H. Del Castillo, AIPMMHector Del Castillo, CPM, CPMM
Objectives
• Understand how to answer the question: Why should I hire or promote you over others?
• What are your key differentiators as a product manager or marketing manager?
• What can you do to accelerate your career in product management or product marketing?
Description
This discussion will help you understand key tips to differentiate yourself and accelerate you career as a product manager or marketing manager. Learn how to convince a prospective employer why they should hire you or why they should promote you over others. We will identify how you can enhance your worth by increasing your transferable skills. We will also discuss ways to identify your unique selling propositions.
Audience
This discussion is for those of you who want to accelerate your career, obtain a promotion, or find your next job opportunity.
For more info, connect with Hector Del Castillo at http:/linkd.in/hdelcastillo.
The Product Manager Pathfinder - AIPMM Presentation - ProductCamp SV Spring 2012
The Product Manager Pathfinder - AIPMM Presentation - ProductCamp SV Spring 2012Hector Del Castillo, CPM, CPMM
Recommended
Thanks everyone who participated in this highly engaging discussion at ProductCamp Boston. I also want to thank the Association of International Product Marketing and Management (AIPMM), LogiAnalytics, and the 280 Group for their support.
Feel free to favorite this if you like it. I welcome your comments regarding this topic. Visit http:/linkd.in/hdelcastillo.
Description
Most companies strive to be better and more efficient; few understand that Product Management is a critical function to make this happen. In my experience, companies often confuse and misuse Product Management. These companies risk building the wrong product, adopt the wrong strategy or implement ineffective marketing approaches. A recent study of experienced product managers and marketing managers from different companies and industries identified common challenges impacting their effectiveness and productivity. This session will identify ways to deal with these challenges and will explain why a collaborative environment is essential for the success of product management teams.
This session explains why you need to build and effectively manage a product management team. It identifies ways to empower your product management team to lead cross-functional product teams effectively. It also provides insights on why growing high performing product management teams is critical for product-driven organizations.
Who Should Attend
This discussion is for CXOs, VPs and Directors of Product Management and Product Marketing, experienced product managers, and product team leaders who want to accelerate their careers by managing other product managers.
About the Speaker:
Hector Del Castillo, a senior product innovation strategy consultant, has over 15 years of experience directing the product strategy for companies to create new revenue streams and reduce risk by growing high-performing product teams and implementing a product life cycle management process. He has launched several profitable technology-based products and solutions. He provides services as a consultant, contractor, coach, or trainer to companies that want to grow and create value-added products that delight customers and create demand.
About AIPMM
The AIPMM is the hub of all things product management. It is where product professionals go for answers. With members in over 65 countries, it is the worldwide certifying body of product team professionals.
It is the world's largest professional organization of product managers, brand managers, product marketing managers and other product team professionals who are responsible for guiding their organizations, or clients, through a constantly changing business landscape.
Visit www.aipmm.com.
Event: ProductCamp Boston
Date: Saturday, May 4, 2013
Website: http://bit.ly/10jQ9RT
Video: http://slidesha.re/159f3Hr
Slideshare: http://slidesha.re/10xOHeW Building & Growing High Performing Product Management Teams - H. Del Castillo
Building & Growing High Performing Product Management Teams - H. Del CastilloHector Del Castillo, CPM, CPMM
Introduction
A recent study of experienced product managers from different companies and industries showed that there are common challenges impacting their effectiveness and productivity. This discussion will help you understand key tips to differentiate yourself and accelerate you career. It will help you understand how to position yourself to find a new opportunity or get promoted. We will identify how you can increase your skills to enhance your worth. We will also discuss ways to define and sharpen your value proposition. This discussion is for those of you who want to accelerate your career, obtain a promotion, or find your next job opportunity.
Objectives
• Understand how to answer the question: Why should I hire or promote you over others?
• What's your value proposition as a product manager or marketing manager?
• What can you do to accelerate your career in product management or product marketing?
Description
This discussion will help you understand key tips to differentiate yourself and accelerate you career. Learn how to convince a prospective employer why they should hire you or why they should promote you over others. We will identify how you can enhance your worth by increasing your transferable skills. We will also discuss ways to identify your unique selling propositions.
Connect with me at http:/linkd.in/hdelcastillo for more information regarding AIPMM membership or certification courses in your area.
Let me know how I can help you create and implement a product strategy and product planning process successfully to grow your technology-based business.
The Product Manager Pathfinder - Product Camp DC - H. Del Castillo, AIPMM
The Product Manager Pathfinder - Product Camp DC - H. Del Castillo, AIPMMHector Del Castillo, CPM, CPMM
Objectives
• Understand how to answer the question: Why should I hire or promote you over others?
• What are your key differentiators as a product manager or marketing manager?
• What can you do to accelerate your career in product management or product marketing?
Description
This discussion will help you understand key tips to differentiate yourself and accelerate you career as a product manager or marketing manager. Learn how to convince a prospective employer why they should hire you or why they should promote you over others. We will identify how you can enhance your worth by increasing your transferable skills. We will also discuss ways to identify your unique selling propositions.
Audience
This discussion is for those of you who want to accelerate your career, obtain a promotion, or find your next job opportunity.
For more info, connect with Hector Del Castillo at http:/linkd.in/hdelcastillo.
The Product Manager Pathfinder - AIPMM Presentation - ProductCamp SV Spring 2012
The Product Manager Pathfinder - AIPMM Presentation - ProductCamp SV Spring 2012Hector Del Castillo, CPM, CPMM
I want to thank everyone who attended this Lunch & Learn Meeting at USAA in San Antonio, TX. Favorite this presentation if you like it. I welcome your comments regarding this topic.
Overview
Despite the similar names, there are big differences between product management and project management. The confusion between the two roles is common and potentially harmful to organizations who do not acknowledge the distinction. This is often the case for companies that develop web-based and technology products.
A common challenge is that the two roles often appear to be at odds with each other. A product manager may want to add a lot of features to meet customer needs, but the project manager may want to limit the scope so that the project is delivered on time and under budget. Often traditional definitions mischaracterize the project manager as singularly focused on getting a specific product release finished on time and under budget without any concern as to whether it meets the needs of the market or customers.
A comparison of the Product Management Body of Knowledge (ProdBOK®) and the PMBOK® will be presented. We will discuss the similarities and major differences in the two roles and how they work together within companies that consistently transform product innovation to profit.
About Hector Del Castillo
Hector helps product executives and leaders turn ideas into valuable products. He has launched 30+ profitable products so far. Hector is a product executive with over 20 years of experience working with digital companies with world-class offerings. Mid-market product executives and leaders come to Hector when they need help to spark creativity and innovation within product teams. He helps digital company executives and leaders substantially transform and grow their companies, resulting in over 26% increase in product profitability.
If you are looking for an engaging and inspiring speaker to spark creativity and innovation within your organization, set up an appointment to discuss your specific needs and identify a suitable topic to inspire your audience at your next corporate conference, symposium, executive summit, or planning retreat.
Connect: linkd.in/hdelcastilloDifferences Between Project and Product Management - H. Del Castillo, AIPMM -...
Differences Between Project and Product Management - H. Del Castillo, AIPMM -...Hector Del Castillo, CPM, CPMM
Thanks everyone who participated in this highly engaging discussion at ProductCamp DC. I also want to thank LogiAnalytics, 280 Group, and the Association of International Product Marketing and Management (AIPMM) for their support.
Feel free to favorite this if you like it. I welcome your comments regarding this topic. Visit http:/linkd.in/hdelcastillo.
Description
Most companies strive to be better and more efficient; few understand that Product Management is a critical function to make this happen. In my experience, companies often confuse and misuse Product Management. These companies risk building the wrong product, adopt the wrong strategy or implement ineffective marketing approaches. A recent study of experienced product managers and marketing managers from different companies and industries identified common challenges impacting their effectiveness and productivity. This session will identify ways to deal with these challenges and will explain why a collaborative environment is essential for the success of product management teams.
This session explains why you need to build and effectively manage a product management team. It identifies ways to empower your product management team to lead cross-functional product teams effectively. It also provides insights on why growing high performing product management teams is critical for product-driven organizations.
Who Should Attend
This discussion is for CXOs, VPs and Directors of Product Management and Product Marketing, experienced product managers, and product team leaders who want to accelerate their careers by managing other product managers.
About the Speaker:
Hector Del Castillo, a senior product innovation strategy consultant, has over 15 years of experience directing the product strategy for companies to create new revenue streams and reduce risk by growing high-performing product teams and implementing a product life cycle management process. He has launched several profitable technology-based products and solutions. He provides services as a consultant, contractor, coach, or trainer to companies that want to grow and create value-added products that delight customers and create demand.
About AIPMM
The AIPMM is the hub of all things product management. It is where product professionals go for answers. With members in over 65 countries, it is the worldwide certifying body of product team professionals. It is the world's largest professional organization of product managers, brand managers, product marketing managers and other product team professionals.
Visit www.aipmm.comBuilding & Growing High Performing Product Management Teams - H. Del Castillo
Building & Growing High Performing Product Management Teams - H. Del CastilloHector Del Castillo, CPM, CPMM
Learning Objectives
• Why do you need to define a product strategy for your company?
• What are the benefits of implementing a product planning process?
• What do you need to create successful products consistently?
Description
The creation of successful products is essential for companies that want to grow or maintain a competitive advantage. Many organizations lack a clearly defined and understood product strategy. We will discuss the benefits of adopting the Association of International Product Marketing and Management (AIPMM) Product Management Framework (PMF) to align your business and product strategies with unmet customer needs and market trends to create value for your business using a sustainable approach.
Audience
This presentation is for product managers, marketers, entrepreneurs, innovators, and technology-based business owners that want to expand their knowledge about how to create successful products that customers demand.
For more info, connect with Hector Del Castillo at http:/linkd.in/hdelcastillo.
Creating a Product Strategy to Drive Your Company's Revenue Growth - ProductC...
Creating a Product Strategy to Drive Your Company's Revenue Growth - ProductC...Hector Del Castillo, CPM, CPMM
Thanks everyone who attended the PMIWDC Tysons lunch meeting. I really enjoyed our discussion.
Contact me if you need assistance implementing a more effective new product development process. Let me know how I can help you transform new products to revenue streams for your company.
Regards,
Hector Del Castillo, CPM, CPMM
Product Innovation Consultant
Bold PM
Contact: hmdelcastillo [at] gmail [dot] com
Connect: http://linkd.in/hdelcastillo
A Practical Approach to Successful New Product Development Initiatives - PMIW...
A Practical Approach to Successful New Product Development Initiatives - PMIW...Hector Del Castillo, CPM, CPMM
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Similar to Webcast: Growing High Performance Product Management Teams
I want to thank everyone who attended this Lunch & Learn Meeting at USAA in San Antonio, TX. Favorite this presentation if you like it. I welcome your comments regarding this topic.
Overview
Despite the similar names, there are big differences between product management and project management. The confusion between the two roles is common and potentially harmful to organizations who do not acknowledge the distinction. This is often the case for companies that develop web-based and technology products.
A common challenge is that the two roles often appear to be at odds with each other. A product manager may want to add a lot of features to meet customer needs, but the project manager may want to limit the scope so that the project is delivered on time and under budget. Often traditional definitions mischaracterize the project manager as singularly focused on getting a specific product release finished on time and under budget without any concern as to whether it meets the needs of the market or customers.
A comparison of the Product Management Body of Knowledge (ProdBOK®) and the PMBOK® will be presented. We will discuss the similarities and major differences in the two roles and how they work together within companies that consistently transform product innovation to profit.
About Hector Del Castillo
Hector helps product executives and leaders turn ideas into valuable products. He has launched 30+ profitable products so far. Hector is a product executive with over 20 years of experience working with digital companies with world-class offerings. Mid-market product executives and leaders come to Hector when they need help to spark creativity and innovation within product teams. He helps digital company executives and leaders substantially transform and grow their companies, resulting in over 26% increase in product profitability.
If you are looking for an engaging and inspiring speaker to spark creativity and innovation within your organization, set up an appointment to discuss your specific needs and identify a suitable topic to inspire your audience at your next corporate conference, symposium, executive summit, or planning retreat.
Connect: linkd.in/hdelcastilloDifferences Between Project and Product Management - H. Del Castillo, AIPMM -...
Differences Between Project and Product Management - H. Del Castillo, AIPMM -...Hector Del Castillo, CPM, CPMM
Thanks everyone who participated in this highly engaging discussion at ProductCamp DC. I also want to thank LogiAnalytics, 280 Group, and the Association of International Product Marketing and Management (AIPMM) for their support.
Feel free to favorite this if you like it. I welcome your comments regarding this topic. Visit http:/linkd.in/hdelcastillo.
Description
Most companies strive to be better and more efficient; few understand that Product Management is a critical function to make this happen. In my experience, companies often confuse and misuse Product Management. These companies risk building the wrong product, adopt the wrong strategy or implement ineffective marketing approaches. A recent study of experienced product managers and marketing managers from different companies and industries identified common challenges impacting their effectiveness and productivity. This session will identify ways to deal with these challenges and will explain why a collaborative environment is essential for the success of product management teams.
This session explains why you need to build and effectively manage a product management team. It identifies ways to empower your product management team to lead cross-functional product teams effectively. It also provides insights on why growing high performing product management teams is critical for product-driven organizations.
Who Should Attend
This discussion is for CXOs, VPs and Directors of Product Management and Product Marketing, experienced product managers, and product team leaders who want to accelerate their careers by managing other product managers.
About the Speaker:
Hector Del Castillo, a senior product innovation strategy consultant, has over 15 years of experience directing the product strategy for companies to create new revenue streams and reduce risk by growing high-performing product teams and implementing a product life cycle management process. He has launched several profitable technology-based products and solutions. He provides services as a consultant, contractor, coach, or trainer to companies that want to grow and create value-added products that delight customers and create demand.
About AIPMM
The AIPMM is the hub of all things product management. It is where product professionals go for answers. With members in over 65 countries, it is the worldwide certifying body of product team professionals. It is the world's largest professional organization of product managers, brand managers, product marketing managers and other product team professionals.
Visit www.aipmm.comBuilding & Growing High Performing Product Management Teams - H. Del Castillo
Building & Growing High Performing Product Management Teams - H. Del CastilloHector Del Castillo, CPM, CPMM
Learning Objectives
• Why do you need to define a product strategy for your company?
• What are the benefits of implementing a product planning process?
• What do you need to create successful products consistently?
Description
The creation of successful products is essential for companies that want to grow or maintain a competitive advantage. Many organizations lack a clearly defined and understood product strategy. We will discuss the benefits of adopting the Association of International Product Marketing and Management (AIPMM) Product Management Framework (PMF) to align your business and product strategies with unmet customer needs and market trends to create value for your business using a sustainable approach.
Audience
This presentation is for product managers, marketers, entrepreneurs, innovators, and technology-based business owners that want to expand their knowledge about how to create successful products that customers demand.
For more info, connect with Hector Del Castillo at http:/linkd.in/hdelcastillo.
Creating a Product Strategy to Drive Your Company's Revenue Growth - ProductC...
Creating a Product Strategy to Drive Your Company's Revenue Growth - ProductC...Hector Del Castillo, CPM, CPMM
Thanks everyone who attended the PMIWDC Tysons lunch meeting. I really enjoyed our discussion.
Contact me if you need assistance implementing a more effective new product development process. Let me know how I can help you transform new products to revenue streams for your company.
Regards,
Hector Del Castillo, CPM, CPMM
Product Innovation Consultant
Bold PM
Contact: hmdelcastillo [at] gmail [dot] com
Connect: http://linkd.in/hdelcastillo
A Practical Approach to Successful New Product Development Initiatives - PMIW...
A Practical Approach to Successful New Product Development Initiatives - PMIW...Hector Del Castillo, CPM, CPMM
Introduction
A recent study of experienced product managers from different companies and industries showed that there are common challenges impacting their effectiveness and productivity. This discussion will help you understand key tips to differentiate yourself and accelerate you career. It will help you understand how to position yourself to find a new opportunity or get promoted. We will identify how you can increase your skills to enhance your worth. We will also discuss ways to define and sharpen your value proposition. This discussion is for those of you who want to accelerate your career, obtain a promotion, or find your next job opportunity.
Key Takeaways
1. Organize your search.
2. Expand your professional network.
3. Stand out from the crowd.
4. Market early, market often.
5. Deliver value, success will follow.
7. Expand your knowledge.
8. Find a great workplace.
Connect with me for more information regarding AIPMM membership or training courses in your area.
Let me know how I can help you create and implement a product strategy and product planning process successfully to grow your technology-based business.
Hector Del Castillo, AIPMM
linkd.in/hdelcastilloThe Product Manager Pathfinder - H. Del Castillo - AIPMM - ProductCamp Boston...
The Product Manager Pathfinder - H. Del Castillo - AIPMM - ProductCamp Boston...Hector Del Castillo, CPM, CPMM
Introduction
The creation of successful products is essential for companies that want to grow or maintain a competitive advantage. Many organizations lack a clearly defined and understood product strategy. We will discuss the importance of the AIPMM Product Management Framework (PMF) to define and implement a process to conceive, plan and market your company’s products at each stage of their life cycle. We will identify key activities to align business and product strategy with unmet customer needs to create value for your business. We will describe the typical product life cycle from concept to launch and through product retirement. We will also discuss why growing organizations need to implement a formal product management process to support their product strategy.
Key Points:
* Why do you need to define a product strategy for your company?
* What are the benefits of implementing a product planning process?
* What do you need to create successful products consistently?
Connect with me at http:/linkd.in/hdelcastillo for more information regarding AIPMM membership or certification courses in your area.
Let me know how I can help you create and implement a product strategy and product planning process successfully to grow your technology-based business.
Creating a Product Strategy to Drive Your Company’s Revenue Growth - ProductC...
Creating a Product Strategy to Drive Your Company’s Revenue Growth - ProductC...Hector Del Castillo, CPM, CPMM
Thanks to everyone that attended this webcast. You can download the worksheet at http://slidesha.re/WMBVfE.
The Association of International Product Marketing and Management (AIPMM) is the hub of all things product management. It is where product professionals go for answers. With members in over 65 countries, the AIPMM is the worldwide certifying body of product team professionals.
It is the world's largest professional organization of product managers, brand managers, product marketing managers and other product team professionals who are responsible for guiding their organizations, or clients, through a constantly changing business landscape.
AIPMM's certification programs are internationally recognized because they allow product professionals to demonstrate their expertise and provide corporate members an assurance that their product management and marketing teams are operating at a high competency level.
I have over 15 years of experience building and directing high performance cross-functional product teams and transforming products to wealth for technology-based product-driven companies. I have launched over 30 products and solutions that resulted in over $200M of achieved global sales revenue. I provide services as a consultant, contractor, coach, or trainer to organizations that need to create value-added products that delight customers and effectively market them to create demand.
Connect with me at http:/linkd.in/hdelcastillo for information about AIPMM membership or training courses in your area.
Let me know how I can help you accelerate your career, connect with others, or create and implement a product and innovation strategy and process successfully to grow your technology-based business using a sustainable approach.
I look forward to seeing you at another AIPMM webcast soon.
Regards,
Hector Del Castillo
http:/linkd.in/hdelcastillo
Differences Between Project and Product Management - H. Del Castillo, AIPMM W...
Differences Between Project and Product Management - H. Del Castillo, AIPMM W...Hector Del Castillo, CPM, CPMM
Introduction
A recent study of experienced product managers from different companies and industries showed that there are common challenges impacting their effectiveness and productivity.
This discussion will help you understand key tips to differentiate yourself and accelerate you career. It will help you understand how to position yourself to find a new opportunity or get promoted. We will identify how you can increase your skills to enhance your worth. We will also discuss ways to define and sharpen your value proposition.
This discussion is for those of you who want to accelerate your career, obtain a promotion, or find your next job opportunity.
Objectives
• Understand how to answer the question: Why should I hire or promote you over others?
• What's your value proposition as a product manager or marketing manager?
• What can you do to accelerate your career in product management or product marketing?
Description
This discussion will help you understand key tips to differentiate yourself and accelerate you career. Learn how to convince a prospective employer why they should hire you or why they should promote you over others.
We will identify how you can enhance your worth by increasing your transferable skills. We will also discuss ways to identify your unique selling propositions.
Contact me at http:/linkd.in/hdelcastillo for more information regarding AIPMM membership or certification courses in your area.
Let me know how I can help you accelerate your career, or create and implement a product strategy and product planning process successfully to grow your business.The Product Manager Pathfinder - ProductCamp Toronto - H. Del Castillo, AIPMM
The Product Manager Pathfinder - ProductCamp Toronto - H. Del Castillo, AIPMMHector Del Castillo, CPM, CPMM
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Webcast: Differences Between Project Management & Product Management
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Lean is Not Enough. Land Compelling with the Right Buyer - Fast Part 3: Faste...AIPMM Administration
Lean and Agile models are great tools for “how” you manage a development project. But they offer little insights for the other critical, high-stakes decisions for a coherent, compelling product. The other key questions are “what?”, “who?” and “why?”. More iterations faster is the wrong tool for these decisions.
Increase your chances of winning by creating a great market fit quickly and deliver a compelling product to Market Leaders - while reducing your biggest project risks.
Develop a truly compelling product with great market fit – with value beyond a technically viable “MVP”– in a fraction of the time. Market Fit Fast value model and Minimum Compelling Offering release concept.Lean is Not Enough. Land Compelling with the Right Buyer - Fast Part 2: Viabl...
Lean is Not Enough. Land Compelling with the Right Buyer - Fast Part 2: Viabl...AIPMM Administration
What makes a great Product Management LinkedIn profile? Come and find out in this webcast as we explore the top 10 things you can do to rock your LinkedIn profile. With over 10 years of experience recruiting and hiring talent, Mira Wooten will share her insights on what gets your LinkedIn profile noticed by recruiters, hiring managers, and even much wanted talent. Bring questions about your LinkedIn profile to the webcast and get them answered.
All attendees will also receive a career planning template to help address individual goals, strengths and weaknesses, career challenges and more. Use your completed career planning form as a personalized guide to immediately spring you into action and catapult yourself up the ranks.
You Will Learn How to Position Your LinkedIn Profile to:
Network with industry experts
Get noticed by recruiters
Change industries or job function
Move into a leadership role
Tell a story of your interests and passionHow to Accelerate Your PM Career, Part 5: Building a Rocking LinkedIn PM Profile
How to Accelerate Your PM Career, Part 5: Building a Rocking LinkedIn PM ProfileAIPMM Administration
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Webcast: Growing High Performance Product Management Teams
- 1. AIPMM Webinar Series www.aipmm.com © AIPMM 2013 @AIPMM www.aipmm.com
- 2. © AIPMM 2013 @AIPMM www.aipmm.com
- 3. Founded 1998 Largest Product Management professional group Provides professional development and certification • Certified Product Manager • Certified Product Marketing Manager • Agile Certified Product Manager • Certified Innovation Leader © AIPMM 2013 @AIPMM www.aipmm.com
- 4. Today’s Speakers Moderator: Cindy F. Solomon, CPM, CPMM Founder, Global Product Management Talk Producer, Startup Product Summit http://startupproduct.com @cindyfsolomon @ProdMgmtTalk @startupproduct Presenter: Hector Del Castillo, PMP, CPM, CPMM Connect: http://linkd.in/hdelcastillo Follow: @hmdelcastillo © AIPMM 2013 @AIPMM www.aipmm.com
- 5. Tweet! Hector: @hmdelcastillo AIPMM: @AIPMM ProdMgmtTalk: @ProdMgmtTalk Hashtag: #prodmgmt © AIPMM 2013 @AIPMM www.aipmm.com
- 6. Stay and Win! 12-month AIPMM premium membership ($175 value) © AIPMM 2013 @AIPMM www.aipmm.com
- 7. Hector Del Castillo linkd.in/hdelcastillo © H. Del Castillo, AIPMM 2013 Linkd.in/hdelcastillo
- 8. Hector Del Castillo • Senior consultant with over 15 years of experience transforming products to wealth for technology-based companies • AIPMM Body of Knowledge (ProdBOK®) Contributor • Certified instructor for AIPMM and the 280 Group • Established companies – Jet Propulsion Laboratory, Lucent Technologies, MEI Technologies • Small companies and startups – Nextone Communications, Smith Micro Software • Launched 27+ Products for global deployment – HW/SW, Telecom, Enterprise Mobility, Information Security Services, Professional Development • Certified PMP®, CPM® and CPMM® • University of California at Santa Barbara, MS EE • University of Texas at El Paso, MS EE, BS EE 8 © H. Del Castillo, AIPMM 2013 Linkd.in/hdelcastillo
- 9. What We Will Discuss 1. Why product management matters 2. Growing high performing product managers 3. Key Takeaways © H. Del Castillo, AIPMM 2013 Linkd.in/hdelcastillo
- 10. What is most important to conceive, build, and market successful products? © H. Del Castillo, AIPMM 2013 Linkd.in/hdelcastillo
- 11. High Performing PM Team © H. Del Castillo, AIPMM 2013 Linkd.in/hdelcastillo
- 12. Why Product Management Matters © H. Del Castillo, AIPMM 2013 Linkd.in/hdelcastillo
- 13. Product Management aligns activities performed by cross-functional teams with strategic objectives. © H. Del Castillo, AIPMM 2013 Linkd.in/hdelcastillo
- 14. Product Management orchestrates key activities and manages key deliverables. © H. Del Castillo, AIPMM 2013 Linkd.in/hdelcastillo
- 15. Product Management guides key decisions to maximize value and create new revenue streams. © H. Del Castillo, AIPMM 2013 Linkd.in/hdelcastillo
- 16. Vital Function Within Any Product-Driven Organization © H. Del Castillo, AIPMM 2013 Linkd.in/hdelcastillo
- 17. Aligns Strategy, Structure, People Style, Systems and Value With Market Trends and Customer Needs © H. Del Castillo, AIPMM 2013 Linkd.in/hdelcastillo
- 18. Strategy Trends & Needs Value Source: © 2013, H. Del Castillo, AIPMM, All Rights Reserved. © H. Del Castillo, AIPMM 2013 Linkd.in/hdelcastillo
- 19. Externally Focused Product Tactical Management Strategic Team Internally Focused © H. Del Castillo, AIPMM 2013 Linkd.in/hdelcastillo
- 20. Common Challenges © H. Del Castillo, AIPMM 2013 Linkd.in/hdelcastillo
- 21. Few People Understand The Role Source: Rajesh K. Tyagi, Mohanbir S. Sawhney, “High-Performance Product Management: The Impact of Structure, Process, Competencies, and Role Definition,” Journal of Product Innovation Management, Vol. 27, Issue 1, January 2010 © H. Del Castillo, AIPMM 2013 Linkd.in/hdelcastillo
- 22. Unclear Roles & Responsibilities Source: Rajesh K. Tyagi, Mohanbir S. Sawhney, “High-Performance Product Management: The Impact of Structure, Process, Competencies, and Role Definition,” Journal of Product Innovation Management, Vol. 27, Issue 1, January 2010 © H. Del Castillo, AIPMM 2013 Linkd.in/hdelcastillo
- 23. Lack Authority To Perform Their Duties Source: Rajesh K. Tyagi, Mohanbir S. Sawhney, “High-Performance Product Management: The Impact of Structure, Process, Competencies, and Role Definition,” Journal of Product Innovation Management, Vol. 27, Issue 1, January 2010 © H. Del Castillo, AIPMM 2013 Linkd.in/hdelcastillo
- 24. Growing High Performing Product Management Teams © H. Del Castillo, AIPMM 2013 Linkd.in/hdelcastillo
- 25. 1. Adopt a supportive organizational strategy. © H. Del Castillo, AIPMM 2013 Linkd.in/hdelcastillo
- 26. Use change management plan to implement the function © H. Del Castillo, AIPMM 2013 Linkd.in/hdelcastillo
- 27. Provide the reward system, the human resource system, and the knowledge base system © H. Del Castillo, AIPMM 2013 Linkd.in/hdelcastillo
- 28. Encourage teamwork © H. Del Castillo, AIPMM 2013 Linkd.in/hdelcastillo
- 29. 2. Set a compelling direction. © H. Del Castillo, AIPMM 2013 Linkd.in/hdelcastillo
- 30. Hire managers with strong influential and collaborative skills © H. Del Castillo, AIPMM 2013 Linkd.in/hdelcastillo
- 31. Allow team to define its own objectives for collective work products © H. Del Castillo, AIPMM 2013 Linkd.in/hdelcastillo
- 32. 3. Create an enabling structure. © H. Del Castillo, AIPMM 2013 Linkd.in/hdelcastillo
- 33. Implement a Product Life Cycle Management process Phase Gate Source: © 1998-2013, AIPMM, All Rights Reserved. © H. Del Castillo, AIPMM 2013 Linkd.in/hdelcastillo
- 34. Provide expert PLM training © H. Del Castillo, AIPMM 2013 Linkd.in/hdelcastillo
- 35. Allow team to define individual and team work products © H. Del Castillo, AIPMM 2013 Linkd.in/hdelcastillo
- 36. 4. Provide expert training, coaching, and mentoring. © H. Del Castillo, AIPMM 2013 Linkd.in/hdelcastillo
- 37. Reinforce a collaborative culture © H. Del Castillo, AIPMM 2013 Linkd.in/hdelcastillo
- 38. Establish shared leadership roles © H. Del Castillo, AIPMM 2013 Linkd.in/hdelcastillo
- 39. Empower team to work together to make critical product decisions © H. Del Castillo, AIPMM 2013 Linkd.in/hdelcastillo
- 40. 5. Specify role clarity and allow task ambiguity. © H. Del Castillo, AIPMM 2013 Linkd.in/hdelcastillo
- 41. Assign individual and team accountability © H. Del Castillo, AIPMM 2013 Linkd.in/hdelcastillo
- 42. Encourage open-ended discussions and active problem-solving © H. Del Castillo, AIPMM 2013 Linkd.in/hdelcastillo
- 43. Measure performance directly by assessing collective work products © H. Del Castillo, AIPMM 2013 Linkd.in/hdelcastillo
- 44. Key Takeaways 1 • Adopt strategy to implement the function 2 • Set a compelling direction as a team 3 • Create an enabling structure 4 • Provide expert coaching and mentoring 5 • Specify role clarity and allow task ambiguity © H. Del Castillo, AIPMM 2013 Linkd.in/hdelcastillo
- 45. Please Join Us Again! AIPMM Webinar Series: Why Get an AIPMM Certification, Mar 20, 8 a.m. ET Art of War For The Product Manager, Mar 22, 12 p.m. ET http://aipmm.com/aipmm_webinars/ Global Product Management Talk: Monday, Mar 18 Increasing Efficiency: 10 Tools in 10 Minutes http://www.blogtalkradio.com/prodmgmttalk Stay Informed! Newsletter: http://www.aipmm.com/subscribe LinkedIn: http://www.linkedin.com/company/aipmm Membership: http://www.aipmm.com/join.php Certification: http://aipmm.com/html/certification/ © H. Del Castillo, AIPMM 2013 Linkd.in/hdelcastillo
- 46. Upcoming Courses Course & Location Dates Days Time ACPM® Certification Prep Course & Exam McLean, VA May 13, 2013 M 8:30 am – 5 pm CPM® Certification Prep Course & Exam McLean, VA May 14-15, 2013 T, W 8:30 am – 5 pm CPMM® Certification Prep Course & Exam McLean, VA May 16-17, 2013 Th, F 8:30 am – 5 pm Register for these courses here: http://bit.ly/Y9val2. Additional courses are available in Austin, San Jose, and Seattle. © H. Del Castillo, AIPMM 2013 Linkd.in/hdelcastillo
- 47. Upcoming Courses Course & Location Dates Time CPM® Certification Prep Course & Exam Athens, Greece Apr 9-10, 2103 8 am – 5 pm Amman, Jordan May 6-7, 2013 8 am – 5 pm Singapore May 27-29, 2013 8 am – 5 pm CPMM® Certification Prep Course & Exam Athens, Greece Apr 11-12, 2103 8 am – 5 pm Amman, Jordan May 8-9, 2013 8 am – 5 pm Singapore May 30-Jun 1, 2013 8 am – 5 pm Follow the links provided to get more information regarding these courses. © H. Del Castillo, AIPMM 2013 Linkd.in/hdelcastillo
- 48. For More Information About • AIPMM membership benefits • Certification courses in your area • Defining the right product strategy & process to grow your business • Aligning your business model and product strategy to create new revenue streams • Building and managing a high performing product management team to improve product results © H. Del Castillo, AIPMM 2013 Linkd.in/hdelcastillo
- 49. Hector Del Castillo CPM, CPMM, PMP linkd.in/hdelcastillo @hmdelcastillo hmdelcastillo@aipmm.com © H. Del Castillo, AIPMM 2013 Linkd.in/hdelcastillo