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Why get an aipmm certification

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The Association of International Product Marketing and Management (AIPMM) is the world's largest professional organization of product managers, brand managers, product marketing managers and other product team professionals who are responsible for guiding their companies, or clients, through a constantly changing business landscape.

With members in over 65 countries, the AIPMM is the worldwide certifying body of product team professionals. AIPMM members are strongly encouraged to pursue certification as evidence of their commitment to product management, product marketing and brand management as a profession.

AIPMM's certification programs are internationally recognized because they allow product professionals to demonstrate their expertise and provide corporate members an assurance that their product management and marketing teams are operating at a high competency level.

Join Hector Del Castillo as he shares his insights on why you should consider obtaining an AIPMM certification to validate your expertise in product management, product marketing, agile product management or innovation leadership.

Win!
Participants during Q&A are entered into a drawing to win a free one-year AIPMM premium membership, which includes free resources and books.

Who Should Attend
CXOs, VPs and Directors of Product Management and Product Marketing, product managers, product marketing managers, brand managers, innovation leaders, and product team leaders

About the Speaker:
Hector Del Castillo has over 15 years of experience directing the product strategy for product-driven companies to create new revenue streams by implementing a product life cycle management process, realigning the business model, and growing high-performance product teams. He has launched several profitable technology-based products and solutions. He provides services as a consultant, contractor, coach, or trainer to companies that need to create value-added products that delight customers and new revenue streams using a sustainable approach.

Published in: Marketing
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Why get an aipmm certification

  1. 1. Linkd.in/hdelcastillo© H. Del Castillo, AIPMM 2013 www.aipmm.com
  2. 2. Linkd.in/hdelcastillo© H. Del Castillo, AIPMM 2013 Hector: @hmdelcastillo AIPMM: @AIPMM Tweet!
  3. 3. Linkd.in/hdelcastillo© H. Del Castillo, AIPMM 2013 12-month AIPMM premium membership ($175 value) Participate and Win!
  4. 4. Linkd.in/hdelcastillo© H. Del Castillo, AIPMM 2013 www.aipmm.com
  5. 5. Linkd.in/hdelcastillo© H. Del Castillo, AIPMM 2013 Today’s Speaker Hector Del Castillo, PMP, CPM, CPMM • Senior consultant with over 15 years of experience transforming products to wealth for technology-based companies • AIPMM Body of Knowledge (ProdBOK®) Contributor • Certified instructor for AIPMM and the 280 Group • Established companies – Jet Propulsion Laboratory, Lucent Technologies, MEI Technologies • Small companies and startups – Nextone Communications, Smith Micro Software • Launched 30+ products for global deployment – HW/SW, Telecom, Enterprise Mobility, Information Security Services, Professional Development • Certified PMP®, CPM® and CPMM® • University of California at Santa Barbara, MS EE • University of Texas at El Paso, MS EE, BS EE 5
  6. 6. Linkd.in/hdelcastillo© H. Del Castillo, AIPMM 2013 What We Will Discuss 1. AIPMM Overview 2. Why Get Certified 3. What Is Eligibility Criteria 4. Key Takeaways
  7. 7. Linkd.in/hdelcastillo© H. Del Castillo, AIPMM 2013 The Hub Of All Things Product Management
  8. 8. Linkd.in/hdelcastillo© H. Del Castillo, AIPMM 2013 Community Subject Matter Experts & Like-Minded Peers to ask questions Certification Certification can help to improve both organizational performance and individual career aspirations as part of a managed skills development approach. Connections Connecting our members through multiple social media networks extends our reach Content Hundreds of practical templates, examples, and information The Hub Of All Things Product Management
  9. 9. Linkd.in/hdelcastillo© H. Del Castillo, AIPMM 2013 Community Subject Matter Experts & Like-Minded Peers to ask questions Certification Certification can help to improve both organizational performance and individual career aspirations as part of a managed skills development approach. Connections Connecting our members through multiple social media networks extends our reach Content Hundreds of practical templates, examples, and information The Hub Of All Things Product Management
  10. 10. Linkd.in/hdelcastillo© H. Del Castillo, AIPMM 2013 Community Subject Matter Experts & Like-Minded Peers to ask questions Certification Certification can help to improve both organizational performance and individual career aspirations as part of a managed skills development approach. Connections Connecting our members through multiple social media networks extends our reach Content Hundreds of practical templates, examples, and information The Hub Of All Things Product Management
  11. 11. Linkd.in/hdelcastillo© H. Del Castillo, AIPMM 2013 Community Subject Matter Experts & Like-Minded Peers to ask questions Certification Certification can help to improve both organizational performance and individual career aspirations as part of a managed skills development approach. Connections Connecting our members through multiple social media networks extends our reach Content Hundreds of practical templates, examples, and information The Hub Of All Things Product Management
  12. 12. Linkd.in/hdelcastillo© H. Del Castillo, AIPMM 2013 AIPMM Certifications AIPMM offers globally recognized certifications: • Certified Product Manager (CPM®) • Certified Product Marketing Manager (CPMM®) • Agile Certified Product Manager (ACPM®) • Certified Innovation Leader (CIL®) • Certified Brand Manager (CBM®)
  13. 13. Linkd.in/hdelcastillo© H. Del Castillo, AIPMM 2013 Exceptional Product Managers guide key decisions to maximize value and create new revenue streams.
  14. 14. Linkd.in/hdelcastillo© H. Del Castillo, AIPMM 2013 Exceptional Product Managers orchestrate the internal value chain.
  15. 15. Linkd.in/hdelcastillo© H. Del Castillo, AIPMM 2013 What is your greatest challenge to remain in product management in case of a slowdown, merger, or acquisition?
  16. 16. Linkd.in/hdelcastillo© H. Del Castillo, AIPMM 2013 Benefits For Individuals
  17. 17. Linkd.in/hdelcastillo© H. Del Castillo, AIPMM 2013 Why Get Certified 1. Bestows internationally recognized credential that sets you apart.
  18. 18. Linkd.in/hdelcastillo© H. Del Castillo, AIPMM 2013 Why Get Certified 2. Enhances opportunities for career advancement.
  19. 19. Linkd.in/hdelcastillo© H. Del Castillo, AIPMM 2013 Why Get Certified 3. Increases job mobility.
  20. 20. Linkd.in/hdelcastillo© H. Del Castillo, AIPMM 2013 Why Get Certified 4. Validates your expertise regarding proven strategies, methodologies and deliverables.
  21. 21. Linkd.in/hdelcastillo© H. Del Castillo, AIPMM 2013 Why Get Certified 5. Increases your confidence in your knowledge of the profession.
  22. 22. Linkd.in/hdelcastillo© H. Del Castillo, AIPMM 2013 Why Get Certified 6. Connects you with experts and thought leaders.
  23. 23. Linkd.in/hdelcastillo© H. Del Castillo, AIPMM 2013 Why Get Certified 7. Demonstrates commitment to your profession.
  24. 24. Linkd.in/hdelcastillo© H. Del Castillo, AIPMM 2013 Benefits For Companies
  25. 25. Linkd.in/hdelcastillo© H. Del Castillo, AIPMM 2013 Why Certify Your Staff 1. Enhances your team’s productivity.
  26. 26. Linkd.in/hdelcastillo© H. Del Castillo, AIPMM 2013 Why Certify Your Staff 2. Validates your team’s competence.
  27. 27. Linkd.in/hdelcastillo© H. Del Castillo, AIPMM 2013 Why Certify Your Staff 3. Connects your team with experts and thought leaders.
  28. 28. Linkd.in/hdelcastillo© H. Del Castillo, AIPMM 2013 Why Certify Your Staff 4. Grants mark of distinction that sets your team apart.
  29. 29. Linkd.in/hdelcastillo© H. Del Castillo, AIPMM 2013 Why Certify Your Staff 5. Ensures your team is prepared to effectively manage your company’s product portfolio.
  30. 30. H. Del Castillo Linkd.in/hdelcastillo "Thanks again for a wonderful workshop. I am really pleased with the CPM/CPMM certifications. It’s fantastic to have an official third party validation of my skill set in product management and product marketing that I can show prospective employers. The certifications have differentiated me from other candidates and have helped me get additional interviews. Furthermore, I believe they were instrumental in helping me get an outstanding job offer last week!" - Michael Jouaneh, MBA, CPM, CPMM
  31. 31. H. Del Castillo Linkd.in/hdelcastillo “There is definitely a sense of pride in knowing that I proved to myself and others I know the best practices for Product Management. In addition, recruiters have said it makes my resume stand out from the rest.” - Holly Hansen, CPM, CPMM
  32. 32. H. Del Castillo Linkd.in/hdelcastillo "The exam itself was a challenging (and humbling) experience. It measures thorough understanding of the essential product management principles. I will certainly recommend it to others, and look for certified candidates when I hire product managers. Congratulations to AIPMM on setting a long- needed bar to measure competence in this field!" - Linda Merrick, CPM
  33. 33. Linkd.in/hdelcastillo© H. Del Castillo, AIPMM 2013 Source: © 1998-2013, AIPMM, All Rights Reserved. GatePhase Product Management Framework
  34. 34. Linkd.in/hdelcastillo© H. Del Castillo, AIPMM 2013 What Is ProdBOK®? Source: © 1998-2013, AIPMM, All Rights Reserved.
  35. 35. Linkd.in/hdelcastillo© H. Del Castillo, AIPMM 2013 Global standard for conceiving, building, and marketing products Source: © 1998-2013, AIPMM, All Rights Reserved.
  36. 36. Linkd.in/hdelcastillo© H. Del Castillo, AIPMM 2013 What Is A Product? Source: © 1998-2013, AIPMM, All Rights Reserved.
  37. 37. Linkd.in/hdelcastillo© H. Del Castillo, AIPMM 2013 A good, service or combination of both Source: © 1998-2013, AIPMM, All Rights Reserved.
  38. 38. Linkd.in/hdelcastillo© H. Del Castillo, AIPMM 2013 Market Customer Business Organization Product
  39. 39. Linkd.in/hdelcastillo© H. Del Castillo, AIPMM 2013 Each Product Is The Intersection Of Business, Market, Customer and Organization
  40. 40. Linkd.in/hdelcastillo© H. Del Castillo, AIPMM 2013 Successful products require teamwork Source: © 1998-2013, AIPMM, All Rights Reserved.
  41. 41. Linkd.in/hdelcastillo© H. Del Castillo, AIPMM 2013 Eligibility In order to apply for an AIPMM Certification Examination, candidates must have: • At least one year of experience in the field of product management (or its equivalency) • Completed an acceptable course of study • Must be an AIPMM member 41
  42. 42. Linkd.in/hdelcastillo© H. Del Castillo, AIPMM 2013 Certification Exam Guidelines An online certification exam consists of: – Four (4) modules – Thirty (30) questions per module – Thirty (30) minutes per module time limit – Mixture of multiple choice, true/false and essay questions – Passing score is 74% – Total time allowed for exam: 2 hours
  43. 43. Linkd.in/hdelcastillo© H. Del Castillo, AIPMM 2013 CPM® Certification Exam • Closed-book exam • Comprised of 120 multiple-choice and a few essay questions that measure product management skills and knowledge in the following key areas: — Tools & Measurements [5%] — Strategy [10%] — New Product Development methodology [10%] — Teams, People & Organizational Issues [15%] — Marketing Research, Business Plans & Documentation Processes [25%] — PLM with an emphasis on effective, real-world decision-making [35%] For more information about the certification exam, go to CPM® Certification Exam.
  44. 44. Linkd.in/hdelcastillo© H. Del Castillo, AIPMM 2013 CPMM® Certification Exam • Closed-book exam • Comprised of 120 multiple-choice and a few essay questions that measure product management skills and knowledge in the following key areas: – Launch Process and Methods [35%] – Marketing Strategy [10%] – Market Research [10%] – Teams, People & Organizational Issues [15%] – Budgeting Process [5%] – Writing Business Plans [5%] – Distribution Channels [10%] – Pricing Strategy [10%] For more information about the certification exam, go to CPMM® Certification Exam.
  45. 45. Linkd.in/hdelcastillo© H. Del Castillo, AIPMM 2013 Preparation Options • Individual Preparation • Self-Study Course • Prep Course Source: Study Aids
  46. 46. Linkd.in/hdelcastillo© H. Del Castillo, AIPMM 2013 Recommended Reading AIPMM website provides a list of suggested study references and readings to support your preparation.
  47. 47. Linkd.in/hdelcastillo© H. Del Castillo, AIPMM 2013 For More Information Submit an inquiry to certification@aipmm.com.
  48. 48. Linkd.in/hdelcastillo© H. Del Castillo, AIPMM 2013 Key Takeaways • AIPMM credentials are world renowned1 • Validates your expertise to guide decisions2 • Demonstrates your team’s competence3 • Raises management’s confidence level4 • Builds high performing product teams5
  49. 49. Linkd.in/hdelcastillo© H. Del Castillo, AIPMM 2013 Please Join Us Again! AIPMM Webinar Series: Art of War For The Product Manager, Mar 22, 12 p.m. ET http://aipmm.com/aipmm_webinars/ Global Product Management Talk: http://www.blogtalkradio.com/prodmgmttalk Stay Informed! Newsletter: http://www.aipmm.com/subscribe LinkedIn: http://www.linkedin.com/company/aipmm Membership: http://www.aipmm.com/join.php Certification: http://aipmm.com/html/certification/
  50. 50. Linkd.in/hdelcastillo© H. Del Castillo, AIPMM 2013 Upcoming Courses Course & Location Dates Days Time ACPM® Certification Prep Course & Exam McLean, VA May 13, 2013 M 8:30 am – 5 pm CPM® Certification Prep Course & Exam McLean, VA May 14-15, 2013 T, W 8:30 am – 5 pm CPMM® Certification Prep Course & Exam McLean, VA May 16-17, 2013 Th, F 8:30 am – 5 pm Register for these courses here: http://bit.ly/Y9val2. Additional courses are available in Austin, San Jose, and Seattle.
  51. 51. Linkd.in/hdelcastillo© H. Del Castillo, AIPMM 2013 Upcoming Courses Course & Location Dates Time CPM® Certification Prep Course & Exam Athens, Greece Amman, Jordan Singapore Apr 9-10, 2103 May 6-7, 2013 May 27-29, 2013 8 am – 5 pm 8 am – 5 pm 8 am – 5 pm CPMM® Certification Prep Course & Exam Athens, Greece Amman, Jordan Singapore Apr 11-12, 2103 May 8-9, 2013 May 30-Jun 1, 2013 8 am – 5 pm 8 am – 5 pm 8 am – 5 pm Follow the links provided to get more information regarding these courses.
  52. 52. Linkd.in/hdelcastillo© H. Del Castillo, AIPMM 2013 For More Information About • AIPMM membership benefits • Certification courses in your area • Defining the right product strategy & process to grow your business • Aligning your business model and product strategy to create new revenue streams • Building and managing a high performing product management team to improve product results
  53. 53. Linkd.in/hdelcastillo© H. Del Castillo, AIPMM 2013 Hector Del Castillo CPM, CPMM, PMP linkd.in/hdelcastillo @hmdelcastillo hmdelcastillo@aipmm.com

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