Event Technology Trends

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EventTech 2015 united more than 1,000 marketers from across the Fortune 1000 and the most innovative marketing agencies at the world’s only conference and exposition on using social media and technology to optimize live experiences. We explore the latest trends connecting and elevating digital and live experiences.

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The channels for advertisement delivery are more abundant than ever, which has led to ad bombardment from brands and subsequently, ad avoidance by audiences. The power of one-sided, mass advertising is waning in the era of customization. So how are marketers reaching their audience? Experiential marketing. The increasingly popular tactic enables customers to engage with brands in an authentic and memorable way. The immersive, multisensory nature of a live interaction also builds a strong and emotional connection between brands and audiences, transforming customers into powerful, long-term brand advocates. Not only that, live experiences can be invaluable opportunities for content generation and data collection, leading to informed and successful future campaigns.

The Value of Experiential Marketing

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To help navigate this environment, agencyEA leveraged the collective knowledge of our cross-functional team, along with insights spanning B2B and B2C, to explore the emerging trends and cutting-edge strategies influencing the brand experience industry. From personalized activations to shareable content to immersive technology, we’re sharing our predictions and the ways marketers can use these trends to meet their most challenging goals in the year ahead.

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Power up your next brand experience with the top takeaways from EventTech 2016. Explore top-of-mind questions and opportunities brands face in today's digital climate, including: - Why will cognitive experiences transform audience engagement strategies? - What does this tech-enabled world mean for a non-techie audience engagement? - How is your brand leveraging the maker movement to build a brand community?

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