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Designing for Live and Digital by agencyEA

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For the Event Design Summit 2012, agencyEA senior designer Rick Cosgrove presented how technology is now a main component of all experience designs, and as such designers need to fully adopt a “live+digital” creative process.

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Designing for Live and Digital by agencyEA

  1. 1. PRESENTEDPLUGGING INTO BY:TECHNOLOGY:DESIGNING RICK COSGROVE“LIVE+DIGITAL” SENIOR DESIGNER AGENCYEA 1
  2. 2. 03.01. 02. LEARNINGOUR DESIGN SOLUTIONS: FROMPROCESS DIGITAL + LIVE DESIGNING IN DIGITAL 2
  3. 3. OURDESIGNPROCESS How we do it 3
  4. 4. OURDESIGNPROCESS1. UNDERSTAND THE PROFILE THE IDENTIFY THE BUILD THECLIENT’S GOALS AUDIENCE CHALLENGES STRATEGY 4
  5. 5. OURDESIGNPROCESS2. DIGITAL DIGITAL DIGITAL INSPIRATION RESOURCESBRAINSTORM 5
  6. 6. OURDESIGNPROCESS2. DIGITAL DIGITAL INSPIRATIONBRAINSTORM 6
  7. 7. OURDESIGNPROCESS2. DIGITAL DIGITAL RESOURCESBRAINSTORM 7
  8. 8. OURDESIGNPROCESS3. FROMINSPIRATION RELEVANT TOOLSTO IDEATION 8
  9. 9. OURDESIGNPROCESS4. REVISE, REVISE, LEVERAGE ELEVATE(WITH TEARS IN YOUR EYES) RESOURCES THE SOLUTION 9
  10. 10. SOLUTIONS:INTEGRATINGDIGITAL+LIVE Booya baby! 10
  11. 11. SOLUTIONS:INTEGRATINGDIGITAL + LIVEUNDERSTAND PROFILE IDENTIFY BUILDTHE CLIENT’S THE THE THEGOALS AUDIENCE CHALLENGES STRATEGY 11
  12. 12. SOLUTIONS:INTEGRATINGDIGITAL + LIVEBOEING747-8 INTERCONTINENTALPREMIERE & FIRST FLIGHT 12
  13. 13. SOLUTIONS:INTEGRATING BOEINGDIGITAL + LIVE 747-8 INTERCONTINENTAL PREMIERE & FIRST FLIGHT ENERGIZE AND THANK BOEING’S KEYUNDERSTAND STAKEHOLDERS – CUSTOMERS,CLIENT SUPPLIERS AND WORKFORCEGOALS POSITION THE 747-8 INTERCONTINENTAL AS “THE MUST HAVE AIRPLANE” FOR A GLOBAL OPERATOR: STYLE, PERFORMANCE, AND CONFIDENCE HIGHLIGHT THE NEW TECHNOLOGIES AND MATERIALS THAT CREATE BOTTOM LINE CUSTOMER BENEFITS 13
  14. 14. SOLUTIONS:INTEGRATING BOEINGDIGITAL + LIVE 747-8 INTERCONTINENTAL PREMIERE & FIRST FLIGHTKNOWYOURAUDIENCE 10,000+ CUSTOMERS (B2B) SUPPLIERS / PARTNERS EMPLOYEES MEDIA 14
  15. 15. SOLUTIONS:INTEGRATING BOEINGDIGITAL + LIVE 747-8 INTERCONTINENTAL PREMIERE & FIRST FLIGHTKNOW GENERATE BUZZ, ANTICIPATION ANDTHECHALLENGES PARTICIPATION FROM A GLOBAL CUSTOMER BASE CHANGE IN SCOPE AND SCALE OF PRODUCT REVEAL TIGHT WINDOW OF EXECUTION WORK WITHIN THE WORLD’S LARGEST BUILDING BY VOLUME 15
  16. 16. SOLUTIONS:INTEGRATING BOEINGDIGITAL + LIVE 747-8 INTERCONTINENTAL PREMIERE & FIRST FLIGHTBUILDTHE MICROSITESTRATEGY INTEGRATED EMAIL CAMPAIGN LIVE VIDEO STREAMING LIVE TWITTER & TEXT MESSAGING INTEGRATION DURING EVENT WORLD’S LARGEST KABUKI DROP 16
  17. 17. SOLUTIONS:INTEGRATING BOEINGDIGITAL + LIVE 747-8 INTERCONTINENTAL PREMIERE & FIRST FLIGHTMICROSITELIVE STREAM& TEXT FEEDLIVE VIDEO STREAMING,TEXTING ON SCREEN,PHOTO AND COMMENT 17
  18. 18. SOLUTIONS:INTEGRATINGDIGITAL + LIVEGE HEALTHCAREHEALTHYMAGINATION SHOWCASE & RSNA 18
  19. 19. SOLUTIONS:INTEGRATING GE HEALTHCAREDIGITAL + LIVE HEALTHYMAGINATION 2011 SHOWCASELIVE SETS & ENTRANCEHOLOGRAPHIC GE STORAGE & PRODUCTIONTHEATER EMPLOYEE AREA GELIVE ACTORS PAIRED INTERVIEWSWITH DIGITAL FIGURES GREEN ROOM PRESS EMERGENCY ROOM AFRICA RURAL STAGE MAIN INNERCITY CLINIC BATHROOMS 19
  20. 20. SOLUTIONS:INTEGRATING GE HEALTHCAREDIGITAL + LIVE HEALTHYMAGINATION 2011 POP-UPINTELINFOSCAPE &EXERGAMINGGENERAL PUBLIC’SINTERACTION WITHSHOWCASE 20
  21. 21. SOLUTIONS:INTEGRATING GE HEALTHCAREDIGITAL + LIVE RSNA 2010 & 2011SOCIALINTEGRATIONTWITTER, POLLS ANDCOMMENTS FEED 21
  22. 22. SOLUTIONS:INTEGRATINGDIGITAL + LIVESEARSKENMORE CHEF’S CHALLENGE 22
  23. 23. SOLUTIONS:INTEGRATING SEARSDIGITAL + LIVE KENMORE CHEF’S CHALLENGEQR CODEUSING A FLASH MOBWEARING SHIRTS WITHPRINTED QR CODES 23
  24. 24. SOLUTIONS:INTEGRATING SEARSDIGITAL + LIVE KENMORE CHEF’S CHALLENGELIVESTREAMINGUSING FACEBOOK FORAUDIENCEENGAGEMENT ANDSTREAMING CONTENT 24
  25. 25. LEARNINGFROMDESIGNING INDIGITAL My two cents.. 25
  26. 26. 1. START IN THE REAL WORLD:DESIGN WITH LOGISTICSAT THE FOREFRONT 26
  27. 27. 2. ALWAYS SEEYOUR “DIGITAL”TURN INTO A REALITY 27
  28. 28. 3. HAVE NO FEAR: WE STILL USETRADITIONAL MARKETING, IT’S THEINTERACTION METHODS THAT EVOLVE 28
  29. 29. 4. THE WORLD IS SMALL, ANDEVERYTHING HAS BEEN DONE.SO MAKE “EVERYTHING” BETTER 29
  30. 30. RICK COSGROVESENIOR DESIGNERAGENCYEA THANK YOU! STAY SASSY, DON’T BE CHICKEN 30

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