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10 Benefits of Visual Storytelling

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10 Benefits of Visual Storytelling Studies show our brains not only process visuals faster, but they retain and transmit much more information when it’s delivered visually. In 2016, we expect brands to take full advantage of the infinite opportunities events and experiences present to visually tell their story.

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10 Benefits of Visual Storytelling

  1. 1. 10 Benefits of Visual Storytelling Studies show our brains not only process visuals faster, but they retain and transmit much more information when it’s delivered visually. In 2016, we expect brands to take full advantage of the infinite opportunities events and experiences present to visually tell their story. OF INFORMATION TRANSMITTED TO THE BRAIN IS VISUAL OF YOUR BRAIN IS ACTIVE IN VISUAL PROCESSING OF HUMAN LEARNING IS VISUAL Sources: The Next Web, Non Verbal Group, 3m, Wesm, Newscred, Hubspot Social Media Today. OF ALL HUMAN COMMUNICATION IS NON-VERBAL WHEN IT COMES TO BRAND MESSAGE RETENTION: WORDS ONLY WORDS + VISUAL PEOPLE REMEMBER OF WHAT THEY HEAR OF WHAT THEY READ OF WHAT THEY SEE/DO THE AVERAGE HUMAN ATTENTION SPAN IS NOW SHORTER THAN A GOLDFISH 2012 12 SECONDS 2015 8 SECONDS GOLDFISH 9 SECONDS OF PEOPLE RESPOND BETTER TO VISUALS THAN TO WORDS ALONE 50% INFOGRAPHIC 83% 10% RECALL 65% RECALL OF YOUR SENSORY RECEPTORS ARE IN YOUR EYES VISUALS ARE PROCESSED FASTER IN THE BRAIN THAN TEXT 70% 60,000x 40% 90% A Brand Experience Agency / agencyea.com 8 9 12

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