1.
10 Benefits of Visual Storytelling
Studies show our brains not only process visuals faster, but they retain and transmit
much more information when it’s delivered visually. In 2016, we expect brands to
take full advantage of the infinite opportunities events and experiences present to
visually tell their story.
OF INFORMATION TRANSMITTED
TO THE BRAIN IS VISUAL
OF YOUR BRAIN IS
ACTIVE IN VISUAL
PROCESSING
OF HUMAN
LEARNING
IS VISUAL
Sources: The Next Web, Non Verbal Group, 3m, Wesm, Newscred, Hubspot Social Media Today.
OF ALL HUMAN
COMMUNICATION
IS NON-VERBAL
WHEN IT COMES TO BRAND MESSAGE RETENTION:
WORDS ONLY
WORDS + VISUAL
PEOPLE REMEMBER
OF WHAT
THEY HEAR
OF WHAT
THEY READ
OF WHAT
THEY SEE/DO
THE AVERAGE HUMAN ATTENTION SPAN
IS NOW SHORTER THAN A GOLDFISH
2012
12 SECONDS
2015
8 SECONDS
GOLDFISH
9 SECONDS
OF PEOPLE RESPOND BETTER TO VISUALS THAN TO WORDS ALONE
50%
INFOGRAPHIC
83%
10% RECALL
65% RECALL
OF YOUR SENSORY
RECEPTORS ARE
IN YOUR EYES
VISUALS ARE PROCESSED
FASTER IN
THE BRAIN
THAN TEXT
70%
60,000x
40%
90%
A Brand Experience Agency / agencyea.com
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9
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