This presentation is from Affiliate Summit East 2013 (August 18-20, 2013) in Philadelphia, PA). Session Description: Rather than isolate ourselves from unscrupulous affiliates, this session will examine their more effective, yet deceptive, tactics and show how to transform them into ethical, impactful strategies.

1. One Career Network
as focused as you are.TM
Affiliate Marketing Scams:
Deceptive Tactics to Good Ethics

2. Identifying Good Ideas with Bad origins
Shining a Light on the Dark Side
of Affiliate Marketing
Gray Matter: Lessons from
Affiliate Marketing Scams
Mining for Gold on the Seemy
underbelly of the Internet
Douchbaggery 101
Douchbaggery 401
Morphing those ideas
into Legitimacy
WHAT’S THIS ALL ABOUT?

3. Email
Marketing
REAL WORLD EXAMPLES

4. Crack
Addiction
REAL WORLD EXAMPLES

5.  Shady
 Manipulative
 Slimy
 Evil
 Scheming
 Malicious
 Immoral
 Unethical
BUT, they can also be….
Clever
Frugal
SCAMMERS AND ONLINE CRIMINAL ARE…

6. SCAM TO LEGITIMATE
STEP 1: Define your comfort zone
Illegal and evil,
but won’t get caught
Adds value and
only enhances my brand
Not evil,
it just doesn’t help anyone
Where do you
draw the line
in the sand?
Legal,
but still evil
Adds Value
and doesn’t hurt my brand

7. SCAM TO LEGITIMATE
STEP 2: Prospecting for ideas
Where to Look…
 Black Hat World
 Read your SPAM
 Watch your Social Media
 Visit Craigslist, esp small biz ads

8. SCAM TO LEGITIMATE
STEP 2: Prospecting for ideas
1. Create an Instagram Account.
2. Go to Fiverr. Buy at least 35,000 followers (these are mostly fake)
3. Go to Ebay and make a listing for an Instagram account with however many followers you
have.
** Be sure to let the buyer know the followers are not active if you purchase fake followers.

9. SCAM TO LEGITIMATE
STEP 3: Figure out what’s (probably) working

10. SCAM TO LEGITIMATE
STEP 4: Evaluate the idea
FIRST ASK Where are they cheating or doing something
illegal or unethical?
Where are they failing to add value?
THEN ASK If I can get it into my comfort zone, Can I use
any part of this in my business?

11. SCAM TO LEGITIMATE
STEP 5: Morph the idea into legitimacy
 Start by using the most prevalent Scammer
examples you can find as a template.
 Add Value. Don’t deceive.
 Test. Test. Test.

12. REAL
WORLD
EXAMPLE

13. Today’s Mainstream Marketing ideas often start on the
fringe as scams.
STEP 1: Define your comfort zone
STEP 2: Prospect for ideas
STEP 3: Figure out what’s probably working
STEP 4: Evaluate the idea
STEP 5: Morph it into Legitimacy. Test. Test. Test.
SUMMARY

14. Go not where the path may lead. Go instead where
there is no path, and leave a trail.
Ralph Waldo Emerson
CONTACT:
Duane Zoscin
duanez@beyond.com
610.878.2800
Twitter: @duanezoscin
EPILOGUE