This presentation is from Affiliate Summit East 2014 (August 10-12, 2014 New York City). Session Description: Tried and true program strategies that work! This session will provide examples and tactics for creatives, newsletters, coupons, and promotions that we have seen to be most effective for merchants.

1. FROM THE VAULT:
THE BEST OF THE BEST
AUGUST 11, 2014
Presented by Sarah Beeskow Blay

2. CREATIVE COMMUNICATION COMPENSATION
3C’s

3. CRETIVE
SALES BY CREATIVE TYPE
CREATIVE

4. CRETIVE

5. CRETIVE
CREATIVE

6. CRETIVE
#1 Goal = Conversion
CREATIVE

7. CRETIVE
CREATIVE

8. CRETIVE
CREATIVE
OFFERING DEALS MAKES YOU STAND OUT!
61%OF ACTIVE MERCHANTS
have had a deal
in their lifetime
13%OF ACTIVE MERCHANTS
have uploaded a deal in
the past 30 days

9. CRETIVE
94%
of people follow brands on Twitter to receive
deals and offers (Compete)
83%
have made an unplanned purchase based
on a promotion/coupon (Market Track)
83%
of all digital coupon users will be using
mobile coupons by 2015 (eMarketer)
Mobile coupons have a
10%
redemption rate, compared to 1% or less
for traditional coupons (Juniper)

10. CRETIVE
Free Shipping is KING
of Shoppers are more likely to shop where free
shipping is available. (Deloitte.com)
CREATIVE
69%

11. CRETIVE
$ off - Order is
CREATIVE
>$100% off - Order is
<$100

12. CRETIVE
*2014 AffStat Report
COMMUNICATION

13. CRETIVE
COMMUNICATION
MERCHANTS WHO SEND NEWSLETTERS
NO
50%
YES
50%

14. CRETIVE
Average newsletter frequency = ONCE A MONTH
COMMUNICATION

15. First Impressions: SUBJECT LINES
• AVOID – Help, Percentage Off, Reminder
• Specify What Is of Interest (don’t repeat yourself)
• < 50 characters
• Promotional Email? = Avoid ALL CAPS & !!!!!!!
COMMUNICATION
*MailChimp

16. COMMUNICATION
DIRECT CALL TO ACTION
USEABLE CONTENT
INDIVIDUAL CODE INCLUDED

17. CRETIVE
COMMUNICATION
STRAIGHTFORWARD
AFFILIATE INCENTIVE
ACTIONABLE

18. CRETIVE
COMMUNICATION

19. CRETIVE
7billion +
By the end of 2014, the number of mobile
connected devices is expected to exceed #
of people on earth.
65%
of emails were opened on smart phone or
tablet in Q4 2013
(U.S. Consumers Device Preference Report)
80%
of smartphone users say it is extremely
important to be able to read email on
mobile.
(Constant Contact & Chadwick Martin Bailey 2013 Study)
75%
of smartphone users are highly likely to
delete an email if they can not read it on a
smartphone.
(Constant Contact & Chadwick Martin Bailey 2013 Study)

20. COMMUNICATION
*Website Magazine
5 TIPS: Mobile Friendliness
1. Mobile Call To Action =
2. Subject Lines: Mobile displays first 5 – 6 words
3. Copy should be shorter & large enough to read
22 px for Header
14 px for Non-Header
4. Mobile-friendly landing pages
5. Test! Make sure message displays correctly before sending.

21. COMMUNICATION
MAKE IT PERSONAL
SHORT AND TO THE POINT
JOIN INCENTIVE

22. CRETIVE
*2013 AffStat Report
COMMUNICATION
COMPENSATION

23. CRETIVE
COMPENSATION
COMMISSION SEASONALITY

24. CRETIVEAVG. COMMISSION
AVG. $
COMMISS/TRANS AVG. GROSS SALE CATEGORY
17% $ 15.79 $ 93.44 Business
15% $ 9.88 $ 66.51 Health
15% $ 6.87 $ 45.55 Family
14% $ 6.84 $ 50.30 Education
13% $ 2.21 $ 16.67 Arts
13% $ 5.14 $ 38.24 Media
11% $ 8.34 $ 76.85 Finance
10% $ 4.44 $ 46.39 Accessories
9% $ 5.08 $ 56.86 Clothing
7% $ 6.78 $ 97.51 Sports and Fitness
6% $ 8.52 $ 136.33 Home and Family
6% $ 2.54 $ 41.30 Computers
COMPENSATION

25. CRETIVE

26. CRETIVE
COUPON CODE USED
COMPENSATION
Case Study One

27. CRETIVE
COMPENSATION
Case Study One
Coupon Codes Used

28. CRETIVE
COMPENSATION
Case Study One
Special Commission Created
Code Promoted to Affiliates

29. CRETIVE
COMPENSATION
Case Study One
69% of Affiliates Used

30. CRETIVE
COMPENSATION
Case Study One
Triple WIN!
MERCHANT:
Decreased spend
by 31%
CONSUMER:
Lucrative
Discount
AFFILIATE:
Commission Bonus on
49% of Transactions

31. CRETIVE
COMPENSATION
Know Your Pubs

32. CRETIVE
10 Affiliates AVO > Program AVO
Top Affiliate AVO = 83% higher than program AVO
COMPENSATION
Case Study Two

33. CRETIVE
COMPENSATION
Case Study Two
SALES GENERATING AFFILIATES

34. CRETIVE
COMPENSATION
Case Study Two
TOP HEAVY=TIME TO DIVERSIFY!

35. CRETIVE
Incentivize based on what you need to grow
COMPENSATION
Case Study Two

36. CRETIVE
Top Earner Focused
$x or x% for top Earner
COMPENSATION
Common Incentive:
Ineffective for Activation

37. CRETIVE
COMPENSATION
Personal Activity Goals
• Increase conversion by .5% earn +2%
• Increase orders by 10% m/m, earn $100
• Generate your first sale, receive $20
• Join program – earn 2x commission for 3 months

38. CRETIVE
COMPENSATION
Placement Oriented
• Generate 15 sales via seasonal banner, earn 2x commission
• Sell 7 Globes, receive $200 gift card
• $100 bonus for blog post featuring September best sellers
• Earn +5% on every sale using Code: FREESHIP

39. CREATIVE COMMUNICATION COMPENSATION
3C’s
4th C
COMPETITIVE

40. C – you later!
For More Information:
Sarah@ShareASale.com
WWW.SHAREASALE.COM