Presentation at Magnolia Conference, Basel, 2013. Apologies for the fact that this is very hard to grasp without the narrative...

1. Breaking Out Of The Page
Adriaan Bloem,
Senior Manager Online
MBC Group

2. Who am I?

3. Also at Magnolia Conference
• Tamer El Nasser, Operations Manager Jordan
• Tariq Shadid, Technical Team Lead
• Salah Safi, Technical Team Lead

4. MBC

5. MBC HD

6. MBC Action

7. Introduction: MBC Group
• Based in Dubai
• Largest broadcaster in the Middle East; ~160
million viewers, ~50% market share
• Twelve television channels (FTA via Satellite),
two radio stations

8. Al Arabiya is separate in Group

9. Online

10. Locations
Amman, Jordan
Operations
Dubai, UAE
HQ
Cairo, Egypt
Editorial

11. The Netherlands
SEA LEVEL

12. UAE

13. Beware of the Camels

14. Sudden Camel Attack

15. Media City

16. Palm

17. Trees and Leaves
Pages in a Site

18. Trees

19. Leaves

20. Can’t See The Forest For The Trees

21. Managing Content

22. CMS

23. Content in a Tree?

24. Content in a Tree?

25. Mobile
The “Second Screen” is really the First Screen

26. Mobile… Tree?

28. CMS Managing Leaves

29. Trees in the Desert

30. Flow
Content in Streams in an Ecosystem

31. Content Ripples in the Pond
GOOGLE
FACEBOOK
MOBILE
WEBTWITTER

32. CMS is the Source

33. Channeling through Feeds

34. Feeding the Ecosystems

35. Questions?
adriaan.bloem@mbc.net
@adriaanbloem