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PAC: COMM 2330: Corporate Public Relations presentation

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Class presentation of Chapter 15: Corporate Public Relations in the textbook Think. 22 October 2015

Education
1 of 9
Public Trust Public Credibility Corporate Social Responsibility (CSR) Transparency Ethical Standards • 27% ofAmericans distrust large U.S. corporations. • 87% disagree with corporation employee salaries. • Plan of Action • Coalition of 19 U.S.-based organizations/others.
Executives Journalist
PR in Investor Relations • Sources of information for financial press • Wall Street Journal • Barron’s andThe FinancialTimes • Financial success • Knowledge about finance and regulations. • U.S. Securities and Exchange Commission
PAC: COMM 2330: Corporate Public Relations presentation
PAC: COMM 2330: Corporate Public Relations presentation
PAC: COMM 2330: Corporate Public Relations presentation

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PAC: COMM 2330: Corporate Public Relations presentation