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HighVit Vitamin Drink
1.
2. HighVit Brand
โข HighVit brand represents tasty and refreshing health
drinks that are enriched with close to supplemental
quantities of vitamins
โข HighVit Functional drinks provide the required amounts
of specialized nutrients together with vitamins to
support 3 main functions:
โ Immunity defense
โ Body energy levels
โ Digestive function
3. HighVit Drinks
Personality
โข HighVit branded beverages are healthy alternatives for regular soft
drinks
โข Drinks with no Evil! No artificial
colorings, sweeteners, preservatives, additives are allowed in the
composition.
โข HighVit drinks are enhanced with functional vitamins and
supplements to support us in our todayโs everyday life
โข They must be fresh and aromatic with slight hints of original
ingredients.
4. Healthy Drink Market
โข Convergence between dietary and soft drink markets
is the new โMegatrendโ for tomorrow.
โข This convergence continues to attract global beverage companies
like, Pepsico, Coca-cola, Danone and Suntory. They believe that until
2030, functional drinks will take over 80% of the whole beverage
market.
โข As all the soft drinks experiences a decline through the
recession, โdrinks with benefitsโ grew steadily from 3-4% each year
โข It is increasing because of customers that are choosing to purchase
these products at the expense of carbonated
sugary drinks
5.
6. HighVit Defence
โข HighVit Vitamin & Antioxidant
DEFENCE
โ Taste: Cranberry + Pomegranate + Acai
berries mixed with red and green teas
โ Benefits: 100% RDA of B
vitamins, more than 175% RDA of
vitamin C and 175mg of antioxidants
polyphenols
โ Function: Support immunity
system, cell development, maintenance
of the nervous
system and support blood and heart
health
7. HighVit Digest
โข HighVit Vitamin & Dietary Fibers
DIGEST
โ Taste: Tropical fruit juice cocktail with
a hint of a secret ingredient.
โ Benefits: Source of Dietary Fibers, B
group vitamins and Vitamin C
โ Function: Support digestive
system, helps to fight overweight
problems
8. HighVit Drive
โข HighVit Vitamin & Natural
Caffeine DRIVE
โ Taste: Citrus Cocktail from
Pomelo, Orange, Grapefruit, mandar
in and lemon juices with a hint of
Bergamot Tea
โ Benefits: Source of B group vitamins
and vitamin C enhanced with
Natural Caffeine
โ Function: Fight depression, enhance
mood and
energy levels
9. Technical Information
250 ml glass bottles 24 bottles per case 90 cases per pallet
โข All required certificates are issued for every batch
โข 18 month shelf life
โข 2 different EAN 13 barcodes are issued on the bottles
and cases
11. Competitive advantages
โข Competitive retail price compared to other health drinks
โข Clear benefits of the beverage
โข Most popular tastes โ Red Berries, Citrus fruit and tropical
fruit with modern trendy interpretations
โข No additives, artificial stuff or any other evils.
12. Marketing Support
โข From every bottle bought, we give POS materials
from our catalogue worth 10% of the total invoice.
โข Informational and cheerful promotional stuff will
help to introduce the drink to its target consumer.
17. Target Market
โข 27-35 year old health aware consumers,
who tend to choose products with health
benefits rather than fizzy drinks as their
refreshment
โข Income ranged from low average to average
โข Location โ major cities with over 300 000
people population
โข Educated, social and responsible consumers
are considered to be targeted
18. Summary
โข HighVit is an innovational trendy beverage
product that is enhanced with benefits for our
everyday life.
โข It has clear and straightforward message for
the consumer.
โข The product is produced with highest quality
ingredients, fully certified but still fits into an
attractive price range.