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AOM2013 PDW: Intellectual Property Management and Strategy & Cal Mgmt. Review Special Issue
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AOM2013 PDW: Intellectual Property Management and Strategy & Cal Mgmt. Review Special Issue

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Alberto Di Minin and Dries Faems provide an introduction to the special issue, discussing in particular the concept of Appropriation Advantage, and how firms can differentiate from competitors by …

Alberto Di Minin and Dries Faems provide an introduction to the special issue, discussing in particular the concept of Appropriation Advantage, and how firms can differentiate from competitors by identifying a superior IP Management Strategy. Three main challenges are identified and explained, with "integration" being the key concept of the entire issue.

Di Minin, A., & Faems, D. (2013). Building Appropriation Advantage. California Management Review, 55(4), 7-14.

Published in: Business, Technology

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  • 1. Introducing IP Management Special Issue at California Management Review Alberto Di Minin Dries Faems
  • 2. Aim of the Special Issue • TEACHERS: have available a set of case studies that can complement the theoretical in-class discussion, provide examples and very updated application settings. • SCHOLARS: have available a rich set of cases written by scholars that could guide future research in the area of IP Management • PRACTITIONERS: learn from examples, through an overview of fundamental open issues on IP Management and Strategy • EPO: provide a core for the development of a working paper series dedicated to cases and applications, on the hot topics of IP Management and Strategy. Complement the IP Manual.
  • 3. Core Idea IP management can contribute to appropriation advantage firms’ ability to outperform competitors in terms of taking possession of and extracting value from knowledge and technology for productive activities
  • 4. Introduction • To realize appropriation advantage, different challenges need to be addressed – managing tensions between technological integration and IP fragmentation – increasing return on IP investment – organizing IP implementation • This special issue provide a wide variety of mechanisms, strategies, and business models that might help firms to address these challenges • Key Message: Integration as the key ingredient to realize appropriation advantage
  • 5. Towards Integrative IP Management Perspective Di Minin and Faems • Strategic Integration – Need to integrate Technology, Business Model and IP strategies • Organizational Integration – Need for integration of various functional competences (technical, legal, and managerial) • Integration of IP Assets – Need for smart combinations of different IP mechanisms
  • 6. THE CONTENT OF THE ISSUE EXPLAINED & PRESENTED WITHIN THREE CHALLENGES Topic by topic, an overview of the various papers
  • 7. IP Management: Setting the Scene • Profiting from Innovation Framework (Teece et al.). The paper provides an overview of 25 years of research on the topic. • Strategic IP Management Map (Fisher and Oberholzer-Gee) A very useful map to navigate the complex waters of IP Management and strategy
  • 8. Challenge 1: Combining Technological Integration and IP Fragmentation • High need for technological integration – New product development asks for the integration of many different technologies from different domains – Increased need to adopt open innovation model, triggering need to integrate technologies from different partners • Increased IP fragmentation – Increased number of patent applications and patent holders – Emergence of patent thickets • Potential solutions – Creation of patent pools with different partners (Den Uijl et al.) – Smart combinations of exclusive and generic IP arrangement in innovation ecosystems (Leten et al.) – Implementing IP modularity (Henkel et al.)
  • 9. Challenge 2: Increasing Return on IP Investment • IP increases ability to appropriate value from inventions, but also triggers substantial costs (i.e. application, maintenance, and enforcement costs) • IP as ‘Rembrandts in the attic, waiting to be exploited for profit and competitive advantage’ • Potential solutions: – Licensing out abandoned IP (Chesbrough and Chen) – Smart combinations of different IP mechanisms throughout the life-cycle of innovations (Conley et al.) – Combining patenting and strategic disclosure activities (Peters et al.)
  • 10. Challenge 3: Organizing IP Implementation • Need to bring together of different business functions (technical, legal, and managerial) in order to be on top of IP-related opportunities or to neutralize potential threats • Need for consolidated guidelines regarding the positioning of IP responsibilities within firms’ corporate structure in order to increase accountability • Potential solutions: – Pro-active involvement of IP specialists in R&D projects (Cesaroni and Piccaluga) – Disassembling IP in case of corporate restructuring (Holgersson and Granstrand)
  • 11. Conclusion: How to use it? • A Modular issue: Do not read cover to cover, but find the contributions that better fit your research/teaching/application interests • Each paper is rich of examples, covering a wide spectrum of industries. Depending who your audience is, you will find material that is useful to relate to • Engage the authors. They are all experienced researchers, practitioners and instructors, they can provide you with extra material and updates • Get back to EPO with your feedback and ideas on how you are combining this material with your activities
  • 12. Thank you for your attention Alberto Di Minin Dries Faems