This month we continue to see the Microsoft made Lumias (the 535, 640 and 435) having the largest growth and while it’s popularity continues to decline, the 520 is still the most popular device in use worldwide. We look in detail at the US, the EFIGS nations, Poland, Russia, Australia and India. Additionally we look at how device usage varies across markets when broken down into high-end, mid-range and low-end devices.

1. AdDuplex Windows Phone Statistics
Report – October, 2015
October 25th, 2015
Compiled by Lijana Juozaityte, Matt Lacey and Alan Mendelevich

2. Windows Phone Statistics Report
This month we continue to see the Microsoft made Lumias (the 535, 640 and 435) having
the largest growth and while it’s popularity continues to decline, the 520 is still the most
popular device in use worldwide.
We look in detail at the US, the EFIGS nations, Poland, Russia, Australia and India.
Additionally we look at how device usage varies across markets when broken down into
high-end, mid-range and low-end devices.
www.adduplex.com 2
October 25th, AdDuplex

3. Data Source
This report is based on data collected from 5,422 Windows Phone apps running
AdDuplex SDK v.2 (and higher). The raw data analyzed was collected over the day of
October 25th, 2015 (UTC time) unless otherwise stated.
We have made every attempt to consolidate different reported phone model names
under their canonical retail model names, but it is possible that some of the rare model
name variations were not accounted for.
AdDuplex is the largest cross-promotion network for Windows Phone and Windows
Store apps and games empowering developers and publishers to promote their apps
for free by helping each other. AdDuplex was established in January 2011 in Vilnius,
Lithuania. As of October 2015, more than 10,000 apps actively use AdDuplex to gain
more visibility.

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5. Windows Phone Devices Worldwide
October 25th, AdDuplex
This month the Lumia 630
slips to third place with a
0.9% drop in market share.
Apart from that things are
unchanged in terms of order
but the biggest percentage
changes are:
520 down 0.8%
535 is up 0.9%
640 up 0.6%
435 up 0.4%
Other down 0.4%
www.adduplex.com 5
NOKIA Lumia 520
15.3%
MICROSOFT Lumia 535
10.3%
NOKIA Lumia 630
9.3%
NOKIA Lumia 635
7.5%
NOKIA Lumia 530
5.2%
NOKIA Lumia 625
5.0%
MICROSOFT Lumia 640
4.1%
NOKIA Lumia 920
3.3%
MICROSOFT Lumia 435
3.2%
NOKIA Lumia 925,
2.5%
Other
34.3%

6. Windows Phone 8 Manufacturers
October 25th, AdDuplex
Changes since last month:
NOKIA/Microsoft + 0.18%
HTC – 0.13%
SAMSING – 0.02%
HUAWEI – 0.04%
BLU + 0.01%
www.adduplex.com 6
NOKIA/Microsoft
97.07%
HTC
1.28%
SAMSUNG
0.63%
HUAWEI
0.25% BLU
0.22%
Other
0.56%

7. OS Versions – Worldwide
October 25th, AdDuplex
The preview version of
Windows 10 Mobile
continues to grow in adoption
and is now on more devices
than WP7.x
The changes this month are:
WP 7.x is down 0.5%
WP 8.0 is down 0.7%
WP 8.1 is up 0.3%
Win 10 is up 1.0%
www.adduplex.com 7
Windows Phone 8.1
79.3%
Windows Phone 8.0
9.4%
Windows 10 Mobile
5.7%
Windows Phone 7.x
5.6%

8. Windows Phone Devices – US
October 25th, AdDuplex
The top seven are all
unchanged but the HTC One
(M8) re-enters at number
eight pushing the 1520 out of
the top ten.
The largest changes here
are:
635 up 0.7%
640 up 1.1%
530 down 0.5%
www.adduplex.com 8
NOKIA Lumia 635
31.6%
MICROSOFT Lumia 640
12.3%
NOKIA Lumia 521
7.3%
NOKIA Lumia 630
4.7%NOKIA Lumia 520
4.4%
NOKIA Lumia 920
3.9%
NOKIA Lumia 530
3.3%
HTC One (M8)
2.8%
NOKIA Lumia 1020
2.8%
NOKIA Lumia 928
2.8%
Other
24.1%

9. Windows Phone Model Ranges
October 25th, AdDuplex
For these classifications
we’ve just looked at Lumia
devices running WP8.0 or
above.
Here’s how we’ve
categorized them:
Low: 430 – 640 (except 640XL)
Mid: 720 – 830 + 640XL + 1320
High: everything “above” that
(920-930, Icon, 1020, 1520)
www.adduplex.com 9
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
World US EU5 Russia India
WINDOWS PHONE MODEL RANGES
Low-end Mid-range High-end

10. Windows Phone Devices – EU5
(France, Germany, Italy, Spain, Great Britain)
October 25th, AdDuplex
In the six months since we
last looked at the big EU5
there’s been only a single
new entry to the top ten. The
640 is now the fifth most
popular device.
The biggest changes are:
520 down 6.5%
635 up 0.9%
535 up 4.8%
625 down 1.9%
530 down 1.6%
925 down 0.9%
920 down 1.0%
www.adduplex.com 10
NOKIA Lumia 630
11.5%
NOKIA Lumia 520,
10.9%
NOKIA Lumia 635
10.7%
MICROSOFT Lumia 535
9.6%
MICROSOFT Lumia 640
6.0%
NOKIA Lumia 625
5.9%
NOKIA Lumia 530
4.8%
NOKIA Lumia 930
4.8%
NOKIA Lumia 925
4.0%
NOKIA Lumia 920
3.6%
Other
28.2%

11. Windows Phone Devices – Poland
October 25th, AdDuplex
We looked at Poland last
month and we’re back again
as the 640 (up 0.6%) has
now overtaken the 520 (down
0.8%) as the second most
popular phone.
The biggest percentage
changes are:
535 up 2.2%
735 down 1.0%
625 down 0.9%
532 up 1.1%
The 930 only entered the top
ten last month but has
slipped out again letting the
530 in in tenth.
www.adduplex.com 11
MICROSOFT Lumia 535
14.5%
MICROSOFT Lumia 640,
9.1%
NOKIA Lumia 520
9.1%
NOKIA Lumia 735
7.4%
NOKIA Lumia 625
6.9%
NOKIA Lumia 630
6.7%
NOKIA Lumia 635
6.4%
MICROSOFT Lumia 532
4.0%
NOKIA Lumia 920
4.0%
NOKIA Lumia 530
2.7%
Other
29.1%

12. Windows Phone Devices – Russia
October 25th, AdDuplex
In the three months since we
last looked at Russia the
newer, Microsoft made,
Lumias have all gained in
share—including the 435
entering the top ten—while
the, older, Nokia made ones
have lost share.
The biggest changes are:
630 down 0.7%
535 up 2.4%
520 down 1.7%
640 up 2.6%
625 down 0.7%
720 down 0.9%
www.adduplex.com 12
NOKIA Lumia 630
15.5%
MICROSOFT Lumia 535
10.5%
NOKIA Lumia 520
8.1%
MICROSOFT Lumia 640
6.0%
NOKIA Lumia 625
4.4%
NOKIA Lumia 920
4.2%
MICROSOFT Lumia 435
3.2%
NOKIA Lumia 720
3.0%
NOKIA Lumia 925
3.0%
NOKIA Lumia 635
2.6%
Other
39.5%

13. Windows Phone Devices – Australia
October 25th, AdDuplex
It was five months ago that
we last looked at Australia. In
the intervening time the 520
has lost share faster than the
930 to fall to third place. Plus
the 640 and 532 have
entered the top ten.
The biggest changes are:
530 down 5.6%
930 down 2.5%
520 down 4.3%
920 down 0.9%
625 down 2.5%
Other up 7.9%
www.adduplex.com 13
NOKIA Lumia 530
9.7%
NOKIA Lumia 930
8.8%
NOKIA Lumia 520
8.6%
MICROSOFT Lumia 640
8.2%
MICROSOFT Lumia 532
7.9%
NOKIA Lumia 920
6.0%
NOKIA Lumia 630
5.9%
NOKIA Lumia 625
5.4%
NOKIA Lumia 1020
5.4%
NOKIA Lumia 635
4.6%
Other
29.3%

14. Windows Phone Devices – India
October 25th, AdDuplex
In the last month the only
positional changes are the
540 and 640 XL both
climbing one place.
The biggest changes are:
The 535 is up 2.3%
The 520 is down 1.3%
The 540 us up 1.2%
Other is down 1.2%
www.adduplex.com 14
MICROSOFT Lumia 535
22.6%
NOKIA Lumia 520,
14.6%
NOKIA Lumia 730
8.3%
MICROSOFT Lumia 540
7.0%
NOKIA Lumia 630
6.3%
NOKIA Lumia 625
5.2%
MICROSOFT Lumia 640 XL
4.4%
NOKIA Lumia 720
4.1%
NOKIA Lumia 525
3.0%
NOKIA Lumia 530
2.9% Other
21.7%

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