The old number one is back. We take a closer look at Windows 10 Mobile devices and builds. There’s one country where Lumia 950 almost broke into top 10. All of this and device stats from US, France, Germany, Poland, Ukraine, India and Brazil in this edition of AdDuplex Windows Phone Statistics Report.

1. AdDuplex Windows Phone Device
Statistics Report – May, 2016
May 16th, 2016
Compiled by Lijana Juozaityte and Alan Mendelevich

2. Windows Phone Statistics Report
The old number one is back. We take a closer look at Windows 10 Mobile devices and
builds. There’s one country where Lumia 950 almost broke into top 10.
All of this and device stats from US, France, Germany, Poland, Ukraine, India and Brazil in
this edition of AdDuplex Windows Phone Statistics Report.
www.adduplex.com 2
May 16th, AdDuplex

3. Data Source
This report is based on data collected from around 5,000 Windows phone apps
running AdDuplex SDK v.2 (and higher). The raw data analyzed was collected over the
day of May 16th, 2016 (UTC time) unless otherwise stated.
We have made every attempt to consolidate different reported phone model names
under their canonical retail model names, but it is possible that some of the rare model
name variations were not accounted for.
AdDuplex is the largest cross-promotion network for Windows Phone and Windows
Store apps and games empowering developers and publishers to promote their apps
for free by helping each other. AdDuplex was established in January 2011 in Vilnius,
Lithuania. As of May 2016, more than 10,000 apps actively use AdDuplex to gain more
visibility.

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5. Windows Phone Devices Worldwide
May 16th, AdDuplex
After a month on top of the list
Lumia 535 is back to number 2.
If we had to venture a guess for
the reasons this happened,
we’d say that last month was
the first since official Windows
10 upgrade became available
for the 535 which resulted in
higher owner activity in apps as
well. Now, when the novelty
has worn off, it’s back to
“normal”.
The only other global news this
month is that Lumia 625 has
moved down the chart to #9
and is now behind Lumia 435
and 640 XL.
www.adduplex.com 5
NOKIA Lumia 520
12.2%
MICROSOFT Lumia 535
11.7%
NOKIA Lumia 630
8.9%
MICROSOFT Lumia 640
8.1%
NOKIA Lumia 635
6.8%
NOKIA Lumia 530
4.8%
MICROSOFT Lumia 435
4.4%
MICROSOFT Lumia 640 XL
3.9%
NOKIA Lumia 625
3.7%
NOKIA Lumia 920
2.6%
Other
32.7%

6. Windows Phone Manufacturers
May 16th, AdDuplex
No significant changes in the
manufacturer chart.
The only thing worth
mentioning from the “Other”
group is that Acer is now right
behind BLU at #6. We’ll see if
they manage to jump out of
the other slice in the following
months.
www.adduplex.com 6
NOKIA/Microsoft
97.10%
HTC
1.02%
SAMSUNG
0.57%
HUAWEI
0.27% BLU
0.26%
Other
0.78%

7. OS Versions – Worldwide
May 16th, AdDuplex
On the OS side Windows 10
Mobile is growing slowly but
steadily and has gained
another 1.2% since last
report to cross the 10% mark.
This grows comes in part
from WP 8.1 upgrades (-
0.3%) and some old WP7
phones being replaced with
new Windows 10 models (-
0.9%).
Windows Phone 8 devices
are “stable” at 7.5% for
whatever reason.
www.adduplex.com 7
Windows Phone 8.1
78.8%
Windows 10 Mobile
10.4%
Windows Phone 8.0
7.5%
Windows Phone 7.x
3.3%

8. Windows 10 Native Devices vs. Upgrades
May 16th, AdDuplex
www.adduplex.com 8
Let’s break down Windows
10 devices into those that
came with Windows 10
Mobile from the factory and
those that were upgraded
from Windows Phone 8.1.
As you can see less than a
quarter of Windows 10
phones are from the Lumia
x50 line.
The single most popular
Windows 10 Mobile device is
Lumia 535 (not surprisingly).
However, Lumia 550 is not
that far behind.
Note: this chart is based on
Microsoft/Nokia devices only.
Windows 10 Native
22.82%
Upgrades
77.18%

9. Windows 10 Insider vs. Official Builds
May 16th, AdDuplex
www.adduplex.com 9
Another angle to look at
Windows 10 devices is
comparing those running the
official “stable” builds of the
OS with the ones in the
Insider program.
14.4% of the Windows 10
Mobile users are in the
Insider program with the vast
majority running the official
builds.
Note: this chart is based on
UWP apps only since earlier
versions report build
numbers in a slightly different
fashion, which made it hard
to process.
Official builds
85.59%
Insider builds
14.41%

10. Windows Phone Devices – US
May 16th, AdDuplex
www.adduplex.com 10
MICROSOFT Lumia 640
27.8%
NOKIA Lumia 635
25.4%
NOKIA Lumia 521
4.5%
NOKIA Lumia 630
3.0%
NOKIA Lumia 920
3.0%
HTC One (M8)
2.8%
MICROSOFT Lumia 640 XL
2.8%
NOKIA Lumia 520
2.8%
MICROSOFT Lumia 435
2.6%
NOKIA Lumia 1520
2.1%
Other
23.3%
Not much has changed in the
US chart. Just a few
movements in the middle,
lower end of the top 10.

11. Windows Phone Devices – France
May 16th, AdDuplex
www.adduplex.com 11
NOKIA Lumia 635
18.4%
MICROSOFT Lumia 640
12.1%
MICROSOFT Lumia 535
8.3%
NOKIA Lumia 520
8.1%
NOKIA Lumia 625
5.4%
NOKIA Lumia 1320
5.3%
NOKIA Lumia 830
4.8%
NOKIA Lumia 530
4.4%
NOKIA Lumia 735
4.1%
MICROSOFT Lumia 435
3.6%
Other
25.4%
It’s been a while since we
covered France in December.
Lumia 635 is still at the top.
However there’s a new
number two.
Not surprisingly Lumia 640
has moved up the chart to
claim the second spot
basically swapping places
and market share numbers
with former leader Lumia
520.
The other interesting, even if
minor, change is that higher
end models of the past (930
and 925) are completely off
of the top 10 list now.

12. Windows Phone Devices – Germany
May 16th, AdDuplex
We’ve covered Germany in
January and there are some
notable changes this time
around.
The first 2 spots are still the
same (Lumia 630 and 640)
however Lumia 535 has
swapped with 930 to claim the
third place. The difference is
just 0.1% though. The same it
was 4 months ago, but in the
other direction.
Another thing to note is that
Germany is the only country
we’ve covered so far, where
Lumia 950 came close to top
10. We’ve expanded the chart
to include 11 models to
accommodate for that.
www.adduplex.com 12
NOKIA Lumia 630
13.0%
MICROSOFT Lumia 640,
12.8%
MICROSOFT Lumia 535
8.3%
NOKIA Lumia 930
8.2%
NOKIA Lumia 925
5.1%
NOKIA Lumia 530
5.0%
NOKIA Lumia 520
4.7%
NOKIA Lumia 830
4.3%
NOKIA Lumia 920
3.8%
MICROSOFT Lumia 640 XL
3.2%
MICROSOFT Lumia 950
3.1% Other
28.4%

13. Windows Phone Devices – Poland
May 16th, AdDuplex
Poland has been one of the
Lumia strongholds historically
and that’s the reason why we
try to cover it quite often.
Unfortunately it looks like
Microsoft is missing an
opportunity to capitalize on a
loyal market as new models
are nowhere to be seen in
the top 10. Lumia 550 is at
#21 with other x50s
occupying spots below it.
That said, Poland has a new
number 1 in Lumia 640 so it
looks that there’s some
Lumia momentum still going
on there.
www.adduplex.com 13
MICROSOFT Lumia 640
14.6%
MICROSOFT Lumia 535,
14.5%
NOKIA Lumia 735
8.0%
NOKIA Lumia 630
6.6%
NOKIA Lumia 520
6.5%
NOKIA Lumia 635
6.4%
MICROSOFT Lumia 532
4.8%
NOKIA Lumia 625
4.7%
MICROSOFT Lumia 640 XL
3.3%
NOKIA Lumia 920
3.0%
Other
27.5%

14. Windows Phone Devices – Ukraine
May 16th, AdDuplex
It’s been 2 years since we’ve
covered Ukraine, but with
their win in Eurovision it feels
like a good reason to revisit
the country‘s Windows phone
landscape.
It doesn’t make much sense
to compare the chart to 2
years ago. Suffice to say that
only 2 phones are still on the
list.
This time around Lumia 640
is on top of the chart, like in
many other countries across
the world. It is followed by
630 and 535 all within sub-
1% range from each other.
www.adduplex.com 14
MICROSOFT Lumia 640
12.0%
NOKIA Lumia 630,
11.0%
MICROSOFT Lumia 535
10.7%
NOKIA Lumia 520
7.9%
MICROSOFT Lumia 430
6.8%
NOKIA Lumia 710
4.1%
NOKIA Lumia 530
4.0%
MICROSOFT Lumia 532
4.0%
MICROSOFT Lumia 640 XL
3.9%
NOKIA Lumia 730
3.3%
Other
32.2%

15. Windows Phone Devices – India
May 16th, AdDuplex
India is another country we
used to cover regularly since
it was always the one where
new Nokia models entered
the top 10 first. Unfortunately
it looks like these days are
over and Lumia 550 is at #27
only.
As for the rest of top 10 it
looks almost identical to last
month.
www.adduplex.com 15
MICROSOFT Lumia 535
22.4%
NOKIA Lumia 520,
12.5%
MICROSOFT Lumia 540
9.3%
NOKIA Lumia 730
7.6%
NOKIA Lumia 630
6.4%
MICROSOFT Lumia 640 XL
5.8%
NOKIA Lumia 625
4.5%
NOKIA Lumia 720
3.2%
NOKIA Lumia 525
3.0%
NOKIA Lumia 530
2.9% Other
22.4%

16. Windows Phone Devices – Brazil
May 16th, AdDuplex
Lumia 710 is finally off the
chart in Brazil. That’s
basically everything there’s to
say about the changes in the
country since February.
www.adduplex.com 16
NOKIA Lumia 630
16.4%
NOKIA Lumia 520,
14.1%
MICROSOFT Lumia 535
12.7%
MICROSOFT Lumia 435
9.2%MICROSOFT Lumia 640
7.4%
NOKIA Lumia 530
7.4%
MICROSOFT Lumia 640 XL
6.0%
MICROSOFT Lumia 532
4.7%
NOKIA Lumia 730
4.3%
NOKIA Lumia 635
3.1%
Other
14.8%

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