In the modern business world, customer support is no longer the medium used just for communicating with customers and solving their issues. Smart entrepreneurs are already making use of their customer support department for providing assistance to their customers as well as to boost sales.

1. 4 Smart Tactics to Use Customer Support for Marketing
In the modern business world, customer support is no longer the medium used just for
communicating with customers and solving their issues. Smart entrepreneurs are already making
use of their customer support department for providing assistance to their customers as well as to
boost sales. Here are some smart tactics you can make use of, in order to utilize your customer
support channels as marketing mediums:
Educating Your Customers about Your Company
The first step towards successful business marketing is educating your customers about your
company. Your customer support representatives can give a brief overview of the company such
as when it was founded, what products and/or services it is offering and how important the
customers are for the company. Letting customers know about all your products and services
would create chances of more business from them.
Smart Upselling through All Customer Support Channels
Upselling, if done smartly and professionally, is one of the most profitable techniques used by
modern day business owners for sky-rocketing their sales. No matter what the channel of
customer service is; whether it is live chat service, telephonic support or email, there is always
an opportunity for customer support representatives to make a sale. This can be done by either
offering a customer to purchase a new product from you as a solution to his problem. Upselling,
if done excessively can become a damaging factor for your business, so be very careful while
adopting this technique.
Creating a Buzz about New and Upcoming Products
Although smart business owners always keep updating their website’s home page with new and
upcoming products, since it helps letting customers know what’s new, yet many customers do
not care to navigate through the website every time they land on it. Therefore you should ask
your customer care representatives to keep updating your customers whenever they get to your
support for any queries or issues. This would also increase chances of sales.
Promoting Forthcoming Events and Offers
You should instruct your customer support team to keep promoting your upcoming events,
products and special offers. Suppose your company is going to participate in an upcoming trade
exhibition, your customer support team should be on its toes weeks earlier so that they can make
sure that maximum customers are going to visit your company’s booth. Besides, you can also
change the theme and design of your live chat window if your software for live support service
has this option; it would help you let your customers know about latest events, upcoming
products and discount offers, as soon as they click support button for live assistance.