@ NDIM, July 10 2012Connect: fb.com/ambrish.bajaj | twitter/a_bajaj
How many Google searches happen daily? ◦ 100 Million ◦ 50 Million ◦ 2.5 Billion ◦ 4 Billion That’s 2.8 million a minute and 166 million an hour. Justdial gets 1 Mn a day!
If Facebook were a country, where would it rank globally by population? ◦ 9th ◦ 5th ◦ 3rd ◦ 1st
How many likes, comments and posts are put on Facebook everyday? ◦ 35 Billion ◦ 3.5 Billion ◦ 350 Million ◦ 35 MillionThat’s 145 Million an hour, 2.4 Million a minute and 400k/s
How do you think Google makes money? ◦ Through its search engine ◦ By Google Maps ◦ Google Mail service ◦ Google Business Solutions But how?? Google = 10 TCS
Which is the most valued company in the history of mankind by dollars per employee? ◦ Facebook ◦ Google ◦ Yahoo ◦ Instagram Is Zuckerberg nuts to pay $ 1 Bn @ $100 Mn per employee
2 million blogs are written daily. That’s enough to fill TIME magazine for 700+ years. 864k hours of video is uploaded of video is uploaded on Youtube every 24 hours. And we thought people watch TV, huh! About 400k free articles are available on Wikipedia. Who then will pay for books! More people would read news online than on printed paper. Oops! This already happened in early 2010.
Writing on the wallEye balls are shifting to online media from traditional media and so would the advertising budgets!
Well, the basics of marketing and advertising may still be what Kotler wrote. But, some things have changed: ◦ Heavily technology driven. ◦ Highly Targeted ◦ Amazing power of testing. ◦ Very performance driven. Power of Statistics. ◦ You are more accountable than before Interestingly, techies are developing the new advertising platforms and not management guys!
Online marketing unplugged: ◦ Intelligently Targeted / Intrusive Advertising >> ◦ Search Engine Marketing >> ◦ Display marketing >> ◦ Social Media Marketing >> ◦ Mobile Marketing >>
Techno-management roles: ◦ Search Engine Optimization Analyst/Manager ◦ Display Ad specialist/Manager ◦ Mobile marketing expert Marketing roles: ◦ Social Media Manager ◦ Content Manager Sales: ◦ Online Ad sales
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