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Social entrepreneurship
  21E10000 HOW TO CHANGE THE WORLD:
INNOVATION TOWARD SUSTAINABILITY 2013
               (6 ECTS)

           21 January, 2013
           Eeva Houtbeckers
Schedule & Aims
• Digging into social entrepreneurship
  – What is social entrepreneurship?
• [a break]
• You + social entrepreneurship = ?
  – How could you relate to social entrepreneurship?
Your guide today
• Eeva Houtbeckers
• PhD research since 2010
  – Contemporary social entrepreneurship in Finland
• eeva.houtbeckers@aalto.fi
• @aatteinen
DIGGING INTO SOCIAL
ENTREPRENEURSHIP
Based on the videos, what is …
• … social entrepreneurship?
  http://www.youtube.com/watch?v=1ecKK3S8
  DOE
• … a social entrepreneur?
  http://www.youtube.com/watch?v=275iq2CLV
  yw
SOCIAL ENTREPRENEURSHIP EXPLAINED
Addressing / solving
                       societal end
Autonomous            environmental           Social
 economic               problems           innovation(s)
  activity

                      Social
                 entrepreneurship

                           Democratic
Limited profit           decision-making     Scalable
 distribution
Social enterprise




VALUES         PROCESS       OUTCOME
Profits and mission of SE




         Source: Kim Atler (2007) Social Enterprise Typology
Social entrepreneurship (SE) actors
   SOCIAL ENTREPRENEURSHIP MOVEMENT

SE promoters                  SOCIAL ENTERPRISE




  Social
  entrepreneur

                                       Managers
                        Owners
 Government
 officials
                                      Sponsors
Social
entrepreneurship
      is…



• … an activity
• … a process
• … a social
  movement
EXAMPLE:
         Social entrepreneurship in Finland
Co-operatives employing disabled
1890’s
                  Industrial enterprises by associations for disabled
                  1930’s

                           Workshops and shelter workshops
                           1940’s
                                                  Labour cooperatives
                                                  1990’s recession
                                                             The Act on
                                                             Social
                                                             Enterprises
                                                             2003
                                                                             Social Enterprise Label
                                                                             2011


                                                             Contemporary social entrepreneurship
                                                             2000’ sand 2010’s
YOU +
social
entrepreneurship =
?
How to set up a social enterprise?
1.   Opportunity recognition
2.   Individualised activity
3.   Organised activity
4.   Socialised activity
5.   Sustainability



                               Source: Tanabe (2012)
                               Five stages of social
                               enterpeneurship
Greg Van Kirk:
       You are the Relative Expert
• Know your desired outcome and be true to
  your desired outcome
• Simple solutions for complex problems
• Set something in motion
• Get from symptoms to problems
Social entrepreneur’s advice
• Wendy Kopp, Teach for America
  – To provide an excellent education for kids in low-
    income communities.
  – Although 16 million American children face the extra
    challenges of poverty, an increasing body of evidence
    shows they can achieve at the highest levels
  (Source: Teach for America, Solvable problem)
• Wendy Kopp: Advice for Social Entrepreneurs
  – http://www.youtube.com/watch?v=TUAS1iY1f7s&play
    next=1&list=PL745FE7E143A3C480&feature=results_v
    ideo
Be encouraged to act
Your preferences
1. What do you prefer
   to read?
  It could be about
   – miniatures
   – automobiles
   – gardening
   – science fiction
   –…
Your networks
1. Who do you know?
2. Who do you know
   in relation to you
   interest?



          Me &
          myself
”They needn't be founders of new
organizations to have an impact on the
world.

But they should be founders of their
careers.”
                                 - Lara Galinsky
                         19.7.2012 in Not Everyone Should
                                 Be a Social Entrepreneur,
                                        HBR Blog Network
Online resources for social
         entrepreneurship (SE)
• Twitter #socent
• A blog about SE in the UK
  http://beanbagsandbullsh1t.com
• A blog about ongoing SE PhD research in Europe
  http://emesphdnetwork.wordpress.com
• Guardian Social Enterprise Network
  http://www.guardian.co.uk/socialenterprise
• The Finnish Social Enterprise Research Network
  http://www.finsern.fi
Good
luck
with
your
project!
Photo credits
•   I love the Light & I dig the Sun
    http://www.flickr.com/photos/untitlism/2609684221 by Untitled blue
•   The Meaning of Life: 42 - WTF?
    http://www.flickr.com/photos/scaryredhair/4978759311 by scayredhair
•   (Even More) Corporate Greed
    http://www.flickr.com/photos/bigluzer/189382539/in/photostream by Iuzer
•   Vogelbekdier / Duck-billed platypus
    http://www.flickr.com/photos/urville_djasim/3611889680 by Urville Djasim
•   Lifecycle of innovation http://finntrack.co.uk/images/innovation_cartoon11.jpg by
    Tom Fishburne
•   On the Road to Somewhere
    http://www.flickr.com/photos/stuckincustoms/2886794987 by Stuck in Customs
•   Untitled http://www.flickr.com/photos/48089670@N00/175661429 by tobym
•   Him Again! http://www.flickr.com/photos/pug50/4578000108 by Pug50
•   spider-Web-Luc_Viatour http://www.flickr.com/photos/luc_viatour/4247957432
    by luc.viatour
•   I don't feel like a leader ...
•   http://socialentrepreneurs.typepad.com/.a/6a00d834525f1e69e201348025934f9
    70c-800wi by hugh
•   La doma http://www.flickr.com/photos/bombeador/2825900523 by Eduardo
    Amorim

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Social entrepreneurship session for students in Creative Sustainability Master's Program, Aalto University

  • 1. Social entrepreneurship 21E10000 HOW TO CHANGE THE WORLD: INNOVATION TOWARD SUSTAINABILITY 2013 (6 ECTS) 21 January, 2013 Eeva Houtbeckers
  • 2. Schedule & Aims • Digging into social entrepreneurship – What is social entrepreneurship? • [a break] • You + social entrepreneurship = ? – How could you relate to social entrepreneurship?
  • 3. Your guide today • Eeva Houtbeckers • PhD research since 2010 – Contemporary social entrepreneurship in Finland • eeva.houtbeckers@aalto.fi • @aatteinen
  • 5. Based on the videos, what is … • … social entrepreneurship? http://www.youtube.com/watch?v=1ecKK3S8 DOE • … a social entrepreneur? http://www.youtube.com/watch?v=275iq2CLV yw
  • 7. Addressing / solving societal end Autonomous environmental Social economic problems innovation(s) activity Social entrepreneurship Democratic Limited profit decision-making Scalable distribution
  • 8.
  • 9. Social enterprise VALUES PROCESS OUTCOME
  • 10. Profits and mission of SE Source: Kim Atler (2007) Social Enterprise Typology
  • 11. Social entrepreneurship (SE) actors SOCIAL ENTREPRENEURSHIP MOVEMENT SE promoters SOCIAL ENTERPRISE Social entrepreneur Managers Owners Government officials Sponsors
  • 12. Social entrepreneurship is… • … an activity • … a process • … a social movement
  • 13. EXAMPLE: Social entrepreneurship in Finland Co-operatives employing disabled 1890’s Industrial enterprises by associations for disabled 1930’s Workshops and shelter workshops 1940’s Labour cooperatives 1990’s recession The Act on Social Enterprises 2003 Social Enterprise Label 2011 Contemporary social entrepreneurship 2000’ sand 2010’s
  • 15. How to set up a social enterprise? 1. Opportunity recognition 2. Individualised activity 3. Organised activity 4. Socialised activity 5. Sustainability Source: Tanabe (2012) Five stages of social enterpeneurship
  • 16.
  • 17. Greg Van Kirk: You are the Relative Expert • Know your desired outcome and be true to your desired outcome • Simple solutions for complex problems • Set something in motion • Get from symptoms to problems
  • 18. Social entrepreneur’s advice • Wendy Kopp, Teach for America – To provide an excellent education for kids in low- income communities. – Although 16 million American children face the extra challenges of poverty, an increasing body of evidence shows they can achieve at the highest levels (Source: Teach for America, Solvable problem) • Wendy Kopp: Advice for Social Entrepreneurs – http://www.youtube.com/watch?v=TUAS1iY1f7s&play next=1&list=PL745FE7E143A3C480&feature=results_v ideo
  • 20. Your preferences 1. What do you prefer to read? It could be about – miniatures – automobiles – gardening – science fiction –…
  • 21. Your networks 1. Who do you know? 2. Who do you know in relation to you interest? Me & myself
  • 22.
  • 23. ”They needn't be founders of new organizations to have an impact on the world. But they should be founders of their careers.” - Lara Galinsky 19.7.2012 in Not Everyone Should Be a Social Entrepreneur, HBR Blog Network
  • 24. Online resources for social entrepreneurship (SE) • Twitter #socent • A blog about SE in the UK http://beanbagsandbullsh1t.com • A blog about ongoing SE PhD research in Europe http://emesphdnetwork.wordpress.com • Guardian Social Enterprise Network http://www.guardian.co.uk/socialenterprise • The Finnish Social Enterprise Research Network http://www.finsern.fi
  • 26. Photo credits • I love the Light & I dig the Sun http://www.flickr.com/photos/untitlism/2609684221 by Untitled blue • The Meaning of Life: 42 - WTF? http://www.flickr.com/photos/scaryredhair/4978759311 by scayredhair • (Even More) Corporate Greed http://www.flickr.com/photos/bigluzer/189382539/in/photostream by Iuzer • Vogelbekdier / Duck-billed platypus http://www.flickr.com/photos/urville_djasim/3611889680 by Urville Djasim • Lifecycle of innovation http://finntrack.co.uk/images/innovation_cartoon11.jpg by Tom Fishburne • On the Road to Somewhere http://www.flickr.com/photos/stuckincustoms/2886794987 by Stuck in Customs • Untitled http://www.flickr.com/photos/48089670@N00/175661429 by tobym • Him Again! http://www.flickr.com/photos/pug50/4578000108 by Pug50 • spider-Web-Luc_Viatour http://www.flickr.com/photos/luc_viatour/4247957432 by luc.viatour • I don't feel like a leader ... • http://socialentrepreneurs.typepad.com/.a/6a00d834525f1e69e201348025934f9 70c-800wi by hugh • La doma http://www.flickr.com/photos/bombeador/2825900523 by Eduardo Amorim