Presentation On Consumer Activism By Mohd Aarish
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Presentation On Consumer Activism By Mohd Aarish Presentation On Consumer Activism By Mohd Aarish Presentation Transcript

  • Journal Research for Consumers
    Issued on 2002
    Consumer activism and accountability
    Presented by: MOHD. ARISH
  • Article introduction
    • This article outlines the Fair Trade issues surrounding coffee and cocoa production.
    • This article is show the condition of farmers and workers.
    • They live with Poverty, Illiteracy, and a long legacy of economic colonialism.
    • The Consumer Activists have been putting pressure on big coffee retailers to buy directly from cooperative farmers and pay them a price that represents a living wage.
    • Fair trade is the name of this movement.
  • definitions
    • Consumer activism isactivismundertaken on behalf of consumers, to assert consumer rights.
    Consumer activism has yet to be identified 
    for what it is – a coherent set of activities 
    in which citizens use their consumer identity to press political claims – so it’s not surprising that research on this  phenomenon is limited
  • History of fair trade
    • The Revolutionary Movement of fair trade is start in 1980.
    • Coffee is the largest single product in the Fair Trade Movement.
    • Equal Exchange is now the largest Fair Trade coffee importer in the US, purchasing 1.76 million pounds of green beans in 2001.
    • Returning an unprecedented $960,000 in Fair Trade over-market premiums directly to farmer cooperatives.
    • The FTF, and its sister organization the Fair Trade Resource Network, works to increase public awareness about Fair Trade and increase the sales of Fair Trade products in the US.
  • Fair trade today
    In 2008, Fair trade certifiedsales amounted to approximately €2.9 billion (US $4.08 billion) worldwide, a 22% year-to-year increase. As per December 2008.
  • Impacts of fair trade
    Fair Trade Sustainability and Survival.
    Fair Trade on Producers and their Organizations.
    Poverty Alleviation and Fair Trade .
    Assessing the Potential of Fair Trade for Poverty Reduction and Conflict Prevention
  • Objective and tactics
    • Goals include making goods and services available to consumers safer, better quality, environmentally friendly, and more readily available.
    • The activists and consumers in the movement hope to provide security and healthy standards for employed consumers
    • The state should protect against profiteers, disease, unemployment, and market fluctuations.
    • The ideal goal is to push consumers to question the morality of a purchased product's origins.
    • Consumer activist tactics can include boycotts, petitioning the government, media activism, and organizing interest groups
  • Alternative of fair trade
    • The coffee crisis gives new urgency to efforts to promote the alternative--Fair Trade.
    • Fair Trade offers a mechanism for small farmers to receive higher prices as an alternative to the "tyranny of the C market“.
    • The most important requirement is a minimum price of $1.26 per pound, paid directly to organized farmer cooperatives-not to middlemen.
    • Fair Trade importers also must provide farmers with credit at fair terms and commit to long-term trade relationships.
    • The recipients of Fair Trade benefits are some 550,000 farmers organized into 300 cooperatives in 21 countries in Central and South America, Africa, and Asia.
  • 10 standard of fair trade
    WFTO prescribes 10 Standards that Fair Trade Organizations must follow in their day-to-day work and carries out monitoring to ensure these principles are upheld:
    Creating Opportunities for Economically Disadvantaged Producers.
    Transparency and Accountability.
    Trading Practices .
    Payment of a Fair Price .
    Child Labour and Forced Labour . 
    Non Discrimination, Gender Equity and Freedom of Association .
    Working Conditions .
    Capacity Building .
    Promotion of Fair Trade.
    Environment . 
  • ?
    Question's
  • THANK YOU