Neighborhood to Nation  Fair World Project Ryan Zinn Campaign Director www.fairworldproject.org
An Unjust Food System
What is Fair Trade? <ul><li>“ A trading partnership, based on </li></ul><ul><li>dialogue, transparency, and </li></ul><ul>...
1940s 1960s 1970s 1980s 1990s 2000s <ul><ul><li>1946: Edna Ruth Byler imports needlecrafts from displaced in Europe </li><...
Fair Trade Certifiers and  Membership Organizations <ul><li>Membership Organizations </li></ul>Membership Organization Ful...
Basic Fair Trade Principles <ul><li>Long-term direct trading relationships </li></ul><ul><li>Prompt payment of fair prices...
Fair Trade USA  <ul><li>Fair Trade USA’s mission is to enable sustainable development and community empowerment by cultiva...
Fair Trade USA  <ul><li>Apparel & Linens  </li></ul><ul><li>Beans & Grains  </li></ul><ul><li>Body Care  </li></ul><ul><li...
Fair Trade USA-Coffee <ul><li>1.40/lb minimum price  </li></ul><ul><li>.20 Fair Trade Premium  </li></ul><ul><li>.30 Organ...
Fair for Life (FFL)/IMO  &quot;Fair for life “ (FFL) is a brand neutral third party certification program for social accou...
Fair for Life (FFL)/IMO
Fair for Life (FFL)/IMO-Cocoa  <ul><li>Cost of Production determined by producer and buyer  </li></ul><ul><li>10% Fair Tra...
Agriculture Justice Project (AJP) <ul><li>What Is &quot;Food Justice Certified?&quot;  </li></ul><ul><li>A homegrown  dome...
Agriculture Justice Project (AJP) <ul><li>•  Workers' rights to freedom of association and collective bargaining • Fair wa...
Agriculture Justice Project (AJP)
Coalition of Immokalee Workers <ul><li>The Coalition of Immokalee Workers (CIW) is a community-based organization of mainl...
United Farm Workers  <ul><li>Founded in 1962 by Cesar Chavez, the United Farm Workers of America is the nation's first suc...
United Farm Workers Products
Swanton Berry Farms
Opportunities for Impact
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Leveraging Institutional Dollars for a Just and Healthy Food System -Farm to nation Fair Trade

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  • Basic FT principles…
  • Includes plantations for some crops Only producer is certified; not all brandholders products need be certified Problematic labelling standards: Avon/Queen Helene
  • Includes plantations for some crops Only producer is certified; not all brandholders products need be certified Problematic labelling standards: Avon/Queen Helene
  • Full chain certification Does include a floor price for crops Theoretically can certify “anything”
  • Three Tiered Labeling: Transparency in a Complex Food System
  • Campaign – taco bell the penny more campaign. In florida, they work with buyers to sign on for a code of conduct.
  • Leveraging Institutional Dollars for a Just and Healthy Food System -Farm to nation Fair Trade

    1. 1. Neighborhood to Nation Fair World Project Ryan Zinn Campaign Director www.fairworldproject.org
    2. 2. An Unjust Food System
    3. 3. What is Fair Trade? <ul><li>“ A trading partnership, based on </li></ul><ul><li>dialogue, transparency, and </li></ul><ul><li>respect, that seeks greater equity in </li></ul><ul><li>international trade. It contributes to </li></ul><ul><li>sustainable development by </li></ul><ul><li>offering better trading conditions to, </li></ul><ul><li>and securing the rights of, </li></ul><ul><li>disadvantaged producers and </li></ul><ul><li>workers.” (FINE*, 1998) </li></ul><ul><li>*FINE is comprised of 4 major European Fair Trade Organizations = FLO (Fairtrade Labelling Organizations International) , WFTO (World Fair Trade Organization) NEWS (Network of European World Shops) and EFTA (European Fair Trade Association) </li></ul>
    4. 4. 1940s 1960s 1970s 1980s 1990s 2000s <ul><ul><li>1946: Edna Ruth Byler imports needlecrafts from displaced in Europe </li></ul></ul><ul><ul><li>1949: Church of the Brethren establish SERRV International </li></ul></ul><ul><ul><li>1968: UNCTAD embraces “Trade not Aid” concept </li></ul></ul><ul><ul><li>1972: First Ten Thousand Villages store opens </li></ul></ul><ul><ul><li>1986: Equal Exchange established as cooperative, 100% Fair Trade business </li></ul></ul><ul><ul><li>1989: IFAT established by Fair Trade pioneers </li></ul></ul><ul><ul><li>1994: Fair Trade Federation formed </li></ul></ul><ul><ul><li>1997: Fair Trade Labeling Organizations formed </li></ul></ul><ul><ul><li>2004: Producers form national and regional Fair Trade associations across Asia, Latin America and Africa </li></ul></ul><ul><ul><li>2007: </li></ul></ul><ul><ul><li>AJP team conducts official pilot certification audits of four Domestic farms and two co-ops in Minnesota and Wisconsin </li></ul></ul><ul><ul><li>Domestic Fair Trade Association incorporated </li></ul></ul><ul><ul><li>2009: Fair Trade sales worldwide tops $4.7 billion </li></ul></ul>Fair Trade Timeline: <ul><ul><li>1969: Oxfam and other European humanitarian organizations open the first World Shop </li></ul></ul><ul><ul><li>1988 Farmers and activists launch the first Fair Trade certification system, Max Havelaar </li></ul></ul><ul><li>2005: The Institute for </li></ul><ul><li>Marketecology (IMO) begins their “Fair for Life” certification program </li></ul><ul><li>1998: TransFair USA begins certifying fair trade coffee using the TransFair USA label </li></ul>
    5. 5. Fair Trade Certifiers and Membership Organizations <ul><li>Membership Organizations </li></ul>Membership Organization Fully committed, screening process. Certification Different certification levels and logo use depending on type of certification. Third party audit of supply chain Fair Trade USA IMO FLO Certification
    6. 6. Basic Fair Trade Principles <ul><li>Long-term direct trading relationships </li></ul><ul><li>Prompt payment of fair prices and wages </li></ul><ul><li>No child, forced or otherwise exploited labor </li></ul><ul><li>Workplace non-discrimination, gender equity and freedom of association </li></ul><ul><li>Safe working conditions and reasonable work hours </li></ul><ul><li>Investment in community development projects </li></ul><ul><li>Environmental sustainability </li></ul><ul><li>Traceability and transparency </li></ul>
    7. 7. Fair Trade USA <ul><li>Fair Trade USA’s mission is to enable sustainable development and community empowerment by cultivating a more equitable global trade model that benefits farmers, workers, consumers, industry and the earth. </li></ul><ul><li>Fair Trade USA is one of 24 members of Fairtrade Labelling Organizations International (FLO), a global network that sets and monitors Fair Trade standards and supports farming organizations. </li></ul><ul><li>FLO and their 24 members certify single ingredients. </li></ul>www.fairtradeusa.org
    8. 8. Fair Trade USA <ul><li>Apparel & Linens </li></ul><ul><li>Beans & Grains </li></ul><ul><li>Body Care </li></ul><ul><li>Cocoa </li></ul><ul><li>Coffee </li></ul><ul><li>Flowers & Plants </li></ul><ul><li>Fruits & Vegetables </li></ul><ul><li>Herbs & Spices </li></ul><ul><li>Honey </li></ul><ul><li>Multi-Ingredient Foods </li></ul><ul><li>Nuts & Oilseeds </li></ul><ul><li>Spirits </li></ul><ul><li>Sports balls </li></ul><ul><li>Sugar </li></ul><ul><li>Tea </li></ul><ul><li>Wine </li></ul>
    9. 9. Fair Trade USA-Coffee <ul><li>1.40/lb minimum price </li></ul><ul><li>.20 Fair Trade Premium </li></ul><ul><li>.30 Organic Premium </li></ul><ul><li>Focus on agriculture producers </li></ul><ul><li>Cooperatives or plantations </li></ul>
    10. 10. Fair for Life (FFL)/IMO &quot;Fair for life “ (FFL) is a brand neutral third party certification program for social accountability and fair trade in agricultural, manufacturing and trading operations. IMO is an internationally recognized non-profit certification body, and recognized leader in training, standard development, quality control and eco-product certification in the sectors of food, non-food and social accountability. FFL certifies full supply chains. www.fairforlife.net
    11. 11. Fair for Life (FFL)/IMO
    12. 12. Fair for Life (FFL)/IMO-Cocoa <ul><li>Cost of Production determined by producer and buyer </li></ul><ul><li>10% Fair Trade premium </li></ul><ul><li>10% Organic Premium </li></ul><ul><li>Full Supply Chain Certification </li></ul><ul><li>Producer groups can range from cooperatives to hired labor or small </li></ul>
    13. 13. Agriculture Justice Project (AJP) <ul><li>What Is &quot;Food Justice Certified?&quot; </li></ul><ul><li>A homegrown domestic fair trade label that represents the gold standard for social justice in agricultural and food jobs, rigorous third party certification, and a system based on the experiences and input of the farmers, farmworkers and business owners themselves. </li></ul>www.agriculturaljusticeproject.org www.agriculturaljusticeproject.org
    14. 14. Agriculture Justice Project (AJP) <ul><li>• Workers' rights to freedom of association and collective bargaining • Fair wages and benefits for workers • Fair and equitable contracts for farmers and buyers • Fair pricing for farmers • Clear conflict resolution policies for farmers or food business owners/managers and workers • The rights of indigenous peoples • Workplace health and safety • Farmworker housing • Interns and apprentices • Children on farms </li></ul>
    15. 15. Agriculture Justice Project (AJP)
    16. 16. Coalition of Immokalee Workers <ul><li>The Coalition of Immokalee Workers (CIW) is a community-based organization of mainly Latino, Mayan Indian and Haitian immigrants working in low-wage jobs throughout the state of Florida. </li></ul><ul><li>Main Campaigns: </li></ul><ul><li>Anti-Slavery Campaign </li></ul><ul><li>Campaign for Fair Food </li></ul>www.ciw-online.org
    17. 17. United Farm Workers <ul><li>Founded in 1962 by Cesar Chavez, the United Farm Workers of America is the nation's first successful and largest farm workers union currently active in 10 states. </li></ul><ul><li>Recent years have witnessed dozens of key UFW union contract victories, among them the largest strawberry, rose, winery and mushroom firms in California and the nation. 75 percent of California's mushroom industry is now under union contract </li></ul>www.ufw.org
    18. 18. United Farm Workers Products
    19. 19. Swanton Berry Farms
    20. 20. Opportunities for Impact

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