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Malabar Gold 78
- 19. To know the motivating factors of consumers in purchasing products of Malabar Gold.
- 20. To know how brand preference is formed in purchasing Malabar Gold’s ornaments among consumers.
- 22. To ascertain the level of brand loyalty and brand image associated by consumer with a brand name ‘Malabar Gold’ and the reason for this.
- 23. To measure the level of satisfaction of customers of Malabar Gold.
- 51. India is emerging as world’s largest trading centre of gold with a target of US$18 bn set for 2011.
- 63. A vast array of modern designer collections from India, Singapore, Europe, Middle East etc.
- 85. Most of the purchasers of Malabar Gold are mainly youngsters.
- 87. Only a few customers are not aware of products other then gold available in Malabar Gold.
- 89. Television is the advertising media through which large no. of customers came to know about Malabar Gold.
- 91. With regard to advertising, the company should focus on persuasive advertising highlighting the unique feature and benefits of their products.
- 92. Only a few customers had purchased watch, diamonds and platinum ornaments, so a special attention should be paid in these areas.