1. How APIs will Shape Affiliate
Marketing 2009
Amo Sokhi, Head of ShopWindow

2. Transition from labour intensive
sites to API based sites
• Less maintenance, less resource
• Shorter development lifecycles
• Stronger portfolios for affiliate marketers

3. Increase in quality of data
• Data Integrity
• Enhancement
• Enrichment
• Data access that focuses within Verticals

4. Focus on nature of campaigns
• Less focus on what’s needed, more on core aims
• Diversification of affiliate strategies
• Lower investment, higher return

5. Thank you